• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceReal Estate

Listed rents soared more than 200% in parts of LA after the wildfires, despite anti-gouging rules

Jason Ma
By
Jason Ma
Jason Ma
Weekend Editor
Down Arrow Button Icon
Jason Ma
By
Jason Ma
Jason Ma
Weekend Editor
Down Arrow Button Icon
January 26, 2025, 2:55 PM ET
Oceanfront homes destroyed by the Palisades fire on Pacific Coast Highway in Malibu on Saturday.
Oceanfront homes destroyed by the Palisades fire on Pacific Coast Highway in Malibu on Saturday.Myung J. Chun—Los Angeles Times via Getty Images
  • Rental listings before and after the LA wildfires showed steep hikes in some parts of LA County, as the loss of thousands of homes sent people scrambling for alternate housing in the area.

Listed rental prices more than tripled in parts of Los Angeles after wildfires destroyed thousands of homes, despite anti-gouging rules.

Recommended Video

A Washington Post analysis of listings data from property analytics service RentCast found that LA County rents overall jumped 20% two weeks after the disaster compared to two weeks before.

But individual neighborhoods and cities in the sprawling county saw steeper hikes. For example, rent for a single-family home in the city of Glendora, which is about a half hour away from fire-ravaged Altadena, soared 150% to a median monthly rate of $4,974.

In Beverly Hills, rent for a townhouse surged 142% to $15,000, and rent for a single-family home in Encino, an LA neighborhood on the other side of the hills from Pacific Palisades, jumped 141% to $12,025.

But drilling down to individual ZIP codes revealed even bigger increases. Sherman Oaks, which is next to Encino in LA’s San Fernando Valley, saw rent shoot up 266%, according to the Post. Rent in nearby Valley Village leapt 198%, and one ZIP code in the city of Glendale saw a 206% markup.

California currently prohibits price hikes of that magnitude. After the fires, Gov. Gavin Newsom signed an executive order that made it illegal to increase the cost of hotels, housing, gas and other goods by more than 10%. 

The state’s attorney general has warned against price gouging and has already charged a real estate agent for allegedly trying to increase rent by 38% on a couple who lost their home in the Eaton fire.

While platforms like Airbnb offered free housing to evacuees, the higher incomes of many people affected by the disaster made attempts to charge exorbitant amounts especially enticing.

In the days after the wildfires, one woman who fled Pacific Palisades told AFP that she put in an application for a house that was listed at $17,000 a month, but was then told to pay $30,000, or else she wouldn’t get it.

Still, after the loss of thousands of homes, LA’s housing market is even tighter than it was before the fires, and building new supply will take years.

Newsom and LA Mayor Karen Bass have announced they are easing regulations to encourage faster construction, but some insurance payouts will fall short of replacement costs.

Meanwhile, President Donald Trump, House Speaker Mike Johnson and other Republicans in Congress have suggested that federal disaster aid for Southern California may come with strings attached, potentially delaying reconstruction.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Jason Ma
By Jason MaWeekend Editor

Jason Ma is the weekend editor at Fortune, where he covers markets, the economy, finance, and housing.

See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

NewslettersTerm Sheet
The one-person unicorn: Myth, miracle, or the future of startups?
By Allie GarfinkleMarch 26, 2026
16 minutes ago
Business professional typing on keyboard with holographic AI interface, command prompt and chat widgets, showcasing generative assistant, automation, data processing and digital workflow. AI interface
NewslettersCFO Daily
CFOs believe AI is paying off. Researchers aren’t so sure—yet
By Sheryl EstradaMarch 26, 2026
21 minutes ago
meta
LawSocial Media
Meta, YouTube face thousands of cases on whether they harmed children after bellwether cases go against them
By Morgan Lee and The Associated PressMarch 26, 2026
39 minutes ago
postal service
LawU.S. Postal Service (USPS)
Postal Service to hike prices 8% on popular services on rising transportation costs
By The Associated PressMarch 26, 2026
42 minutes ago
iran
Middle EastMiddle East
Iran is already charging a toll, in Yuan, for oil sold through Strait of Hormuz as American ground troops prepare to enter
By Jon Gambrell, David Rising and The Associated PressMarch 26, 2026
46 minutes ago
Overhead shot of houses in Oakwood, Ohio
Real EstateHousing
Gen Zers are flocking to these Midwest housing markets where homes are about 30% cheaper than the coasts
By Sydney LakeMarch 26, 2026
48 minutes ago

Most Popular

Magazine
The youngest-ever female CEO of a Fortune 500 company is fighting Trump's cuts to keep Medicaid strong
By Fortune EditorsMarch 24, 2026
2 days ago
Success
Palantir’s billionaire CEO says only two kinds of people will succeed in the AI era: trade workers — ‘or you’re neurodivergent’
By Fortune EditorsMarch 24, 2026
2 days ago
Commentary
The Treasury just declared the U.S. insolvent. The media missed it
By Fortune EditorsMarch 23, 2026
3 days ago
Success
JPMorgan’s Jamie Dimon says remote work breeds ‘rope-a-dope politics’ and stunts young workers’ growth
By Fortune EditorsMarch 25, 2026
21 hours ago
C-Suite
'I didn’t want anybody shooting me': Five Guys CEO gave away $1.5 million bonus to employees over botched BOGO burger birthday celebration
By Fortune EditorsMarch 25, 2026
16 hours ago
Success
The job market is so bad that ‘reverse recruiters’ are charging $1,500 a month just to help people look for jobs
By Fortune EditorsMarch 25, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.