- Meta is offering creators up to $5,000 in bonuses to switch to Facebook and Instagram. The cash incentive depends on the size of their social media footprint and comes days after TikTok went dark in the U.S. temporarily.
If you can’t beat ‘em, nab ‘em!
With TikTok still operating for now, despite a law banning the site in the U.S., Meta is looking to lure away the app’s creators with a new “breakthrough bonus program.” The company is offering creators up to $5,000 to switch their allegiance to Instagram or Facebook.
To be eligible for the incentive, you have to be over 18 years old, based in the U.S., and have an existing presence on “a third party social app.” The amount of the bonus will, as you might expect, depend on the size of your social presence.
The money will be earned over the first 90 days, assuming you share at least 20 reels (video shorts) on Facebook and 10 on Instagram (and no cross posting – Reels must be posted natively to each app). You can’t front-load the content, either. Posts must take place over at least 10 separate dates and must be original content.
And, sorry, Boomers, you’ll have to do all of this on your phone, not your desktop.
This offer is meant for the day to day content creators, not the giants of TikTok, which Meta has reportedly been offering as much as $50,000 per month to post their content on Reels first. Overall, though, creators have, thus far, resisted moving to Meta properties.
The move to attract content creators comes after TikTok went dark for less than a day earlier this week. Donald Trump has since signed an executive order, giving the company 75 more days to find a buyer. It’s unclear if he will enforce the ban at that point.