• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup

2

Markets tumble worldwide as Fed resets expectations: $400 billion wiped off SpaceX stock

3

Current price of oil as of June 23, 2026

1

After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup

2

Markets tumble worldwide as Fed resets expectations: $400 billion wiped off SpaceX stock

3

Current price of oil as of June 23, 2026
Environmentclimate change

The Eaton Fire burned a haven for generations of Black families who faced housing discrimination elsewhere

By
The Associated Press
The Associated Press
Down Arrow Button Icon
By
The Associated Press
The Associated Press
Down Arrow Button Icon
January 12, 2025, 10:37 AM ET
Kenneth Snowden, left, surveys the damage to his fire-ravaged property with his brother Kim, center, and Ronnie in the aftermath of the Eaton Fire on Fridayin Altadena, Calif.
Kenneth Snowden, left, surveys the damage to his fire-ravaged property with his brother Kim, center, and Ronnie in the aftermath of the Eaton Fire on Fridayin Altadena, Calif. ae C. Hong—AP Photo
Add Fortune on Google for similar content.

The sight of celebrity mansions and movie landmarks reduced to ashes can make it seem like the wildfires roaring through the Los Angeles area affected a constellation of movie stars.

Recommended Video

But a drive through the charred neighborhoods around Altadena shows that the fires also burned through a remarkable haven for generations of Black families avoiding discriminatory housing practices elsewhere. They have been communities of racial and economic diversity, where many people own their own homes.

Some now fear the most destructive fires in California’s history have altered that for good. Recovery and rebuilding may be out of reach for many, and pressures of gentrification could be renewed.

Samantha Santoro, 22, a first-generation college student at Cal Poly Pomona, remembered being annoyed when the initial news coverage of the wildfires focused more on celebrities. She and her sister, who attends UC Berkeley, worry how their Mexican immigrant parents and working-class neighbors who lost their homes in Altadena will move forward.

“We don’t have like, ‘Oh, I’ll just go to my second home and stay there,'” Santoro said.

The landlord of their family’s two-bedroom house with a pool had never increased the $1,650 rent, making it possible for the Santoros to affordably raise their daughters. Now, they’re temporarily staying with a relative in Pasadena. The family has renters insurance but not much else.

“I think it’s hard to believe that you have nothing,” Santoro said, through tears, thinking of her parents. “Everything that they ever worked for was in that house.”

Altadena had been a mix of tiny bungalows and magnificent mansions. The community of 42,000 includes blue-collar families, artists, entertainment industry workers and white-collar ones. About 58% of residents are non-white, with one-fourth of them Hispanic and nearly a fifth Black, according to Census data.

During the Civil Rights era, Altadena became a rare land of opportunity for Black Americans to reach middle class without the discriminatory practices of denying them access to credit. They kept homes within the family and helped others to flourish. Today, the Black home ownership rate there is at 81.5%, almost double the national rate.

That’s impressive considering 92% of the 15,000 residences in Altadena are single-family homes, according to the 2023 Census American Community Survey. The median income is over $129,000. Just over 7% of residents live in poverty.

Victoria Knapp, chair of the Altadena Town Council, worries that the fires have irreparably changed the landscape for these families.

“Someone is going to buy it and develop who knows what on it. And that is going to change the character of Altadena,” Knapp said, adding that those with fewer resources will be disproportionately hurt.

The family of Kenneth Snowden, 57, was one of the Black families able to purchase a home in 1962. That house, as well as the one Snowden bought almost 20 years ago, are both gone.

He is challenging state and federal officials to help all fire-affected communities fairly because “your $40 million home is no different than my $2 million home.”

Snowden wants the ability to acquire home loans with 0% interest. “Give us the ability to rebuild, restart our lives,” he said. “If you can spend billions of dollars fighting a war, you can spend a billion dollars to help us get back where we were at.”

Shawn Brown lost not only her home but also the public charter school she founded in Altadena. She had a message for fellow Black homeowners who might be tempted with offers for their property: “I would tell them to stand strong, rebuild, continue the generational progress of African-Americans.”

She and other staff at Pasadena Rosebud Academy are trying to raise money to rebuild while looking at temporary sites in churches.

But even some churches have burned. At Altadena Baptist Church, the bell tower is pretty much the only thing still standing.

The Rev. George Van Alstine and others are trying to help more than 10 church members who lost homes with needs like navigating insurance and federal aid. The pastor is worried the fires will lead to gentrification, with Black parishioners, who make up half the congregation, paying the price.

“We’re seeing a number of families who are probably going to have to move out of the area because rebuilding in Altadena will be too expensive for them,” he said.

The 32-year-old photographer Daniela Dawson, who had been working two jobs to meet the $2,200 rent for her studio apartment, fled the wildfires with her Hyundai SUV and her cat, Lola. She lost almost everything else, including thousands of dollars of photography gear.

She did not have renter’s insurance. “Obviously now I’m thinking about it. Wish I had it,” she said.

Dawson plans to return to Arizona, where she lived previously, and regroup. But she likely won’t be returning to Altadena.

Subscribe to Fortune Gulf Brief. Every Tuesday, this new newsletter delivers clear-eyed, authoritative intelligence on the deals, decisions, policies, and power shifts shaping one of the world’s most consequential regions, written for the people who need to act on it. Sign up here.
About the Author
By The Associated Press
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Environment

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Environment

sb
Commentaryclimate change
The climate policy triangle: why leaders can no longer choose between growth, security and sustainability
By Sebastian BuckupJune 23, 2026
12 hours ago
Tom and Diane Peterman pose outside their home at Black Lake on Wednesday, April 29, 2026, in Grant Township, Mich.
EnvironmentNatural disasters
FEMA told these families they weren’t in a flood zone. Then ice came through the windows
By Tammy Webber, M.K. Wildeman and The Associated PressJune 23, 2026
13 hours ago
Woman hides from the sun in front of Big Ben in London
EconomyEurope
‘London isn’t just calling—it’s cooking.’ Europe’s largest economies face over $600 billion in heat-driven losses by 2030
By Tristan BoveJune 23, 2026
16 hours ago
fr
EnvironmentUnited Kingdom
France rues widespread lack of air conditioning as country roasts under 104-degree heat wave
By Samuel Petrequin and The Associated PressJune 23, 2026
19 hours ago
un
EnvironmentData centers
‘It is time to come clean’: UN Secretary General calls out AI companies on their climate impact
By Alexa St. John and The Associated PressJune 23, 2026
19 hours ago
data
EnvironmentData centers
40 mayors join global movement to push back against data centers. Can collective bargaining work?
By Jennifer McDermott, Anton L. Delgado and The Associated PressJune 23, 2026
19 hours ago

Most Popular

After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
Success
After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
By Orianna Rosa RoyleJune 23, 2026
21 hours ago
Markets tumble worldwide as Fed resets expectations: $400 billion wiped off SpaceX stock
Banking
Markets tumble worldwide as Fed resets expectations: $400 billion wiped off SpaceX stock
By Jim EdwardsJune 23, 2026
23 hours ago
Current price of oil as of June 23, 2026
Personal Finance
Current price of oil as of June 23, 2026
By Joseph HostetlerJune 23, 2026
21 hours ago
Meet the 2 men putting New York's $300 billion pension fund in play for the first time in 20 years
Investing
Meet the 2 men putting New York's $300 billion pension fund in play for the first time in 20 years
By Nick LichtenbergJune 22, 2026
2 days ago
Former U.S. Secret Service agent says bringing your authentic self to work stifles teamwork: 'You don’t get high performers, you get sloppiness'
Success
Former U.S. Secret Service agent says bringing your authentic self to work stifles teamwork: 'You don’t get high performers, you get sloppiness'
By Sydney LakeJune 21, 2026
3 days ago
Texas and Charlotte used to build huge McMansions—now they're copying the California design tricks they once mocked
Real Estate
Texas and Charlotte used to build huge McMansions—now they're copying the California design tricks they once mocked
By Sydney LakeJune 22, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.