• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Billionaires Elon Musk and Mark Zuckerberg used mortgages to buy multimillion-dollar mansions. Here’s why that’s a savvy financial decision

2

AI CEOs from OpenAI, Anthropic, and Microsoft set aside their rivalry to warn Congress AI is making it too easy to design and create bioweapons

3

The Strait of Hormuz is more open than previously thought as the U.S. shoots down Iranian drones threatening ships and provides 'naval overwatch'

1

Billionaires Elon Musk and Mark Zuckerberg used mortgages to buy multimillion-dollar mansions. Here’s why that’s a savvy financial decision

2

AI CEOs from OpenAI, Anthropic, and Microsoft set aside their rivalry to warn Congress AI is making it too easy to design and create bioweapons

3

The Strait of Hormuz is more open than previously thought as the U.S. shoots down Iranian drones threatening ships and provides 'naval overwatch'
TechOpenAI

OpenAI’s Sora video tool was leaked by a group of artists to protest ‘corporate AI overlords’

Sharon Goldman
By
Sharon Goldman
Sharon Goldman
AI Reporter
Down Arrow Button Icon
Sharon Goldman
By
Sharon Goldman
Sharon Goldman
AI Reporter
Down Arrow Button Icon
November 26, 2024, 5:00 PM ET
OpenAI CEO Sam Altman
OpenAI CEO Sam AltmanKevin Dietsch—Getty Images

A group of artists volunteering as beta testers for OpenAI’s new and unreleased AI video product, Sora, publicly shared access to the tool on Tuesday to protest what they said were the company’s exploitative practices.

Recommended Video

In an open letter posted on the Hugging Face platform and addressed to “corporate AI overlords,” the group published the access to Sora’s API, the special code that allows outside users to access the tool.

The group claimed they were invited by OpenAI to serve as Sora “testers” and “creative partners,” but realized they were being “lured into ‘art washing’ to tell the world that Sora is a useful tool for artists.” They also maintained that OpenAI controlled and approved all outputs, and that the early-access program appeared to be “less about creative expression and critique, and more about PR and advertisement.”

Sora is one of the most anticipated new products from OpenAI, the privately held company that makes ChatGPT and which has been valued at $157 billion. Generative AI video technology has the potential to upend Hollywood and many other creative industries that rely on video creation, from advertising to art. As word spread online about access to the Sora model on Tuesday, users quickly began posting their video experiments. “It can be shut down anytime, try it now!” said one excited user on X. “It can generate 1080P and up to 10s video! And the results are incredible!”

Following the leak, an OpenAI spokesperson confirmed that the company has “temporarily paused user access while we look into this.” The spokesperson emphasized that Sora is still in a research preview, and that “hundreds of artists” have shaped Sora’s development, helping prioritize new features and safeguards. “Participation is voluntary, with no obligation to provide feedback or use the tool,” the spokesperson said. “We’ve been excited to offer these artists free access and will continue supporting them through grants, events, and other programs. We believe AI can be a powerful creative tool and are committed to making Sora both useful and safe.”

Marc Rotenberg, founder and executive director of the Washington, D.C.–based Center for AI and Digital Policy, pointed out that the leak was “deeply ironic” since OpenAI was first established as a company whose research was open to all. “It’s the reason that Elon Musk put money into it, and it was the subsequent commercialization that explains the reason he became disenchanted,” he said. “So if you go back to his mission, I think you would celebrate what the artists did in this moment. But of course, if you’re Microsoft, and you just poured in $10 billion to further your proprietary model, this is probably not a good day,” Rotenberg said, referring to Microsoft’s partnership with OpenAI.

It’s important to note that the news of the API access is much less devastating than if the entire Sora model—including the code and weights (which serve as the “brains” behind the model) had been leaked. OpenAI quickly shut down access to the leaked API on Tuesday.

Still, the fact that the company’s own beta testers are protesting is notable: Over the past several years, artists have voiced growing concerns about exploitative practices in the realm of generative AI, particularly around issues of copyright and content usage. Generative AI models often rely on vast datasets scraped from publicly available digital content, much of which includes artwork, illustrations, and other creative works created by artists.

In addition, AI-watchers have been extremely curious to find out how the highly anticipated OpenAI Sora model performs. In February, OpenAI released several high-definition video clips generated by Sora, but there have only been occasional demo videos released since then.

About the Author
Sharon Goldman
By Sharon GoldmanAI Reporter
LinkedIn icon

Sharon Goldman is an AI reporter at Fortune and co-authors Eye on AI, Fortune’s flagship AI newsletter. She has written about digital and enterprise tech for over a decade.

See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Pastel colored sky casting shadows over the colorful houses and behind Sutro Tower.
Real EstateHousing
This realtor is betting big on the AI IPO boom, but buying a house with stock will have to go through the OpenAI’s and Anthropic’s boards first
By Jacqueline MunisJune 7, 2026
4 hours ago
da
CommentaryIPOs
The short seller’s argument nobody on the coming mega IPO roadshow wants you to make
By Bhaskar ChakravortiJune 7, 2026
5 hours ago
SpaceX and other mega IPOs may wait years to join the S&P 500
InvestingS&P 500
SpaceX and other mega IPOs may wait years to join the S&P 500
By Bailey Lipschultz, Vildana Hajric and BloombergJune 6, 2026
17 hours ago
Former AI czar calls Sanders’ proposal for government equity a ‘stupidity tax’ and warns against nationalization as Trump mulls public stakes
AIregulation
Former AI czar calls Sanders’ proposal for government equity a ‘stupidity tax’ and warns against nationalization as Trump mulls public stakes
By Jason MaJune 6, 2026
18 hours ago
Marvell Technology, Flex to join S&P 500 later this month
InvestingS&P 500
Marvell Technology, Flex to join S&P 500 later this month
By Isabelle Lee and BloombergJune 6, 2026
22 hours ago
bernie
AIWhite House
Bernie Sanders and Sam Altman’s private one-hour meeting about the public ownership of AI
By Joey Cappelletti, Seung Min Kim and The Associated PressJune 6, 2026
23 hours ago

Most Popular

Billionaires Elon Musk and Mark Zuckerberg used mortgages to buy multimillion-dollar mansions. Here’s why that’s a savvy financial decision
Real Estate
Billionaires Elon Musk and Mark Zuckerberg used mortgages to buy multimillion-dollar mansions. Here’s why that’s a savvy financial decision
By Sydney LakeJune 6, 2026
1 day ago
AI CEOs from OpenAI, Anthropic, and Microsoft set aside their rivalry to warn Congress AI is making it too easy to design and create bioweapons
AI
AI CEOs from OpenAI, Anthropic, and Microsoft set aside their rivalry to warn Congress AI is making it too easy to design and create bioweapons
By Marco Quiroz-GutierrezJune 5, 2026
2 days ago
The Strait of Hormuz is more open than previously thought as the U.S. shoots down Iranian drones threatening ships and provides 'naval overwatch'
Energy
The Strait of Hormuz is more open than previously thought as the U.S. shoots down Iranian drones threatening ships and provides 'naval overwatch'
By Jason MaJune 6, 2026
11 hours ago
Social Security faces a 24% cut in 2032—that's a $345 billion hit to retirees nationwide, watchdog says
Economy
Social Security faces a 24% cut in 2032—that's a $345 billion hit to retirees nationwide, watchdog says
By Nick LichtenbergJune 5, 2026
2 days ago
Here's where U.S. debt may become unsustainable with interest payments triggering a default crisis that even steep tax hikes can't fix
Economy
Here's where U.S. debt may become unsustainable with interest payments triggering a default crisis that even steep tax hikes can't fix
By Jason MaJune 6, 2026
14 hours ago
Trump says 'situation with Iran seems to be going quite well' while U.S. shoots down more missiles and drones near Strait of Hormuz
Politics
Trump says 'situation with Iran seems to be going quite well' while U.S. shoots down more missiles and drones near Strait of Hormuz
By Michelle L. Price, Samy Magdy and The Associated PressJune 6, 2026
23 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.