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FinanceTaco Bell

Taco Bell’s ‘Decades Menu’ is a fast-food version of Taylor Swift’s Eras Tour

By
Chris Morris
Chris Morris
Former Contributing Writer
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By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
October 28, 2024, 10:37 AM ET
Taco Bell is bringing back some of its greatest hits.
Taco Bell is bringing back some of its greatest hits. Paul Weaver/SOPA Images/LightRocket via Getty Images
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Taco Bell is leaning into nostalgia, bringing back the favorite items from the 1960s, 1970s, 1980s and beyond.

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The fast-food chain’s walk through history, more formally called its Decades Menu, will roll out five classic menu items for a limited time, much as Taylor Swift has run through her back catalog on the Eras Tour, which is in the course of wrapping up now.

The first four items will drop on Oct. 31. A final classic menu item is being added right before Thanksgiving.

  • ’60s – Tostada: One of six menu items released in 1962 at Taco Bell’s first walk-up location in Southern California, this tostada shell is layered with refried beans, red sauce, lettuce, and shredded cheese. It will cost $2.19.
  • ’70s – Green Sauce Burrito: A popular item among food hackers who try to re-create the original, this burrito is filled with refried beans, onions, shredded cheddar cheese, and a green sauce made with green chiles, tomatillos, jalapeño peppers, and spices. It goes for $2.49.
  • ’80s – Meximelt: Made with freshly prepared pico de gallo, a blend of three cheeses, and seasoned beef in a tortilla, it’s an ’80s classic. Available for $2.99.
  • ’90s – Gordita Supreme: Put your hair in a side ponytail for this flatbread filled with seasoned beef, reduced-fat sour cream, lettuce, and a three-cheese blend topped with diced tomatoes. It will cost $2.99.
  • ’00s – Caramel Apple Empanada: This dessert menu item, filled with apple pieces and caramel, will make its debut on Nov. 21, with a price tag of $2.99.

Just as a trip to Swift’s tour isn’t complete without a friendship bracelet or a T-shirt, Taco Bell plans to offer plastic versions of a Decades drink cup, showcasing the company’s logo from each of the featured time periods. And yes, you can buy a hoodie with those corporate logos if you’re a big enough fan of the brand.

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About the Author
By Chris MorrisFormer Contributing Writer

Chris Morris is a former contributing writer at Fortune, covering everything from general business news to the video game and theme park industries.

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