• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup

2

Markets tumble worldwide as Fed resets expectations: $400 billion wiped off SpaceX stock

3

Current price of oil as of June 23, 2026

1

After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup

2

Markets tumble worldwide as Fed resets expectations: $400 billion wiped off SpaceX stock

3

Current price of oil as of June 23, 2026
TechTesla

Elon Musk unveils Tesla’s Cybercab—no steering wheel, no pedals, $30K price tag

Brooke Seipel
By
Brooke Seipel
Brooke Seipel
Down Arrow Button Icon
Brooke Seipel
By
Brooke Seipel
Brooke Seipel
Down Arrow Button Icon
October 10, 2024, 11:56 PM ET
Updated October 11, 2024, 3:46 PM ET
This image shows the prototype CyberCab.
The new Tesla Cybercab prototype debuted on Thursday.
Add Fortune on Google for similar content.

Tesla CEO Elon Musk unveiled his new robotaxi Thursday, and, in true Tesla fashion, the much anticipated autonomous vehicle rolled in nearly an hour late—right on schedule for a product that’s been delayed time and time again. But fans didn’t mind, as Musk delivered not just the long-awaited vehicle but also an AI robot named Optimus that can bartend for you and a driverless robovan that can shuttle sports teams to games.

Recommended Video

The robotaxi debuted at Tesla’s “We, Robot” event Thursday, held at Warner Bros. Discovery’s movie studio in Burbank, Calif., and also livestreamed on X. The event, which was scheduled to start at 7 p.m. Pacific time, didn’t begin until 7:53 p.m. The delay sparked speculation and jokes online, but Musk said the holdup was caused by a medical emergency in the crowd.

BREAKING: Here is the first look at Tesla’s Cybercab.

IT LOOKS SICK IN PERSON!! pic.twitter.com/V2rkKsjNqz

— Sawyer Merritt (@SawyerMerritt) October 11, 2024

Musk rolled up in the new Cybercab model, with an astronaut ushering him into the vehicle and aerial footage capturing his autonomous trip through the movie studio back lot and to the event stage.

“There are no steering wheels or pedals in the car. So I hope this goes well; we’ll find out,” Musk said, chuckling onstage after exiting the vehicle to begin his presentation.

Musk has been teasing autonomous capabilities in Tesla vehicles for years, making one of his most dramatic promises in 2019, when he said the company was preparing an entire fleet of ride-sharing vehicles and predicted there would be “over a million robotaxis on the road” by 2020. That didn’t happen. Then, in April of this year, Musk announced on X that the Tesla robotaxi would finally be revealed on Aug. 8. That was pushed back, owing to “an important design change.”

On Thursday, Tesla fans finally got what they have been waiting for, with the crowd cheering as Musk unveiled 20 cars and vowed owners could make money using their Cybercab as a rideshare vehicle when they’re not driving.

“So the vast majority of the time, cars are just doing nothing. But if they’re autonomous they can be used, I don’t know, five times more, maybe 10 times more,” Musk told the crowd. “So, the same car would have five times as much value, maybe 10 times as much value.

“And you’ll be able to buy one,” he added. “We expect the cost to be under $30,000.”

So, when will it hit the market? Musk threw out the date “before 2027,” noting: “I tend to be a little optimistic with time frames.”

Musk also unveiled the new Tesla Robovan, which can seat up to 20 people, though no production date or price was mentioned for the product.

Robovan seats 20 & can be adapted to commercial or personal use – school bus, RV, cargo pic.twitter.com/CtjEfcaoHI

— Tesla (@Tesla) October 11, 2024

Finally, Musk revealed Optimus, a human-sized AI robot that “can babysit your kids” or help around the house. At the Thursday debut, the robots were seen wearing cowboy hats, serving drinks at the bar, dancing in sync on a stage, and playing rock-paper-scissors with spectators.

“Please be nice to the Optimus robots,” Musk said. “They’ll walk among you.”

After Musk wrapped up his presentation, guests were able to explore the new vehicle models and interact with Optimus robots. And the autonomous vehicles did a sort of fashion show, driving themselves down the street and past the crowds.

Optimus playing rock paper scissors! pic.twitter.com/621DtAptdY

— Nic Cruz Patane (@niccruzpatane) October 11, 2024

Now it’s a waiting game for the tech to officially become available. In the meantime, drivers can use Tesla’s Full Self-Driving feature, the assisted-driving service that still requires a human driver to supervise at all times. Tesla has promised to launch the feature in China and Europe early next year, pending regulatory approvals.

Musk’s vision of a driverless future may still be a ways off. But if there’s one thing Tesla fans have learned, it’s to expect the unexpected—and to bring snacks to wait for potential delays.

About the Author
Brooke Seipel
By Brooke Seipel
LinkedIn icon
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

rh
AIReid Hoffman
Reid Hoffman says SpaceX is ‘not an AI company’ and xAI is a ‘complete train wreck’—and there’s room for both OpenAI and Anthropic
By Nick LichtenbergJune 24, 2026
1 hour ago
Tesla cofounder JB Straubel’s first pitch to Elon Musk failed. Then he turned his ‘hobby’ into a $1.3 trillion success
SuccessBrainstorm Tech
Tesla cofounder JB Straubel’s first pitch to Elon Musk failed. Then he turned his ‘hobby’ into a $1.3 trillion success
By Rachel VentrescaJune 24, 2026
3 hours ago
Amazon Prime Day isn’t a midsummer shopping event anymore. Here’s what changed in 2026
RetailAmazon
Amazon Prime Day isn’t a midsummer shopping event anymore. Here’s what changed in 2026
By Vidhi Choudhary and Retail BrewJune 23, 2026
13 hours ago
The hidden cost of your AI rollout: burning out the high performers running it
Workplace Cultureburnout
The hidden cost of your AI rollout: burning out the high performers running it
By Mikaela Cohen and HR BrewJune 23, 2026
13 hours ago
Quantum computing stocks surge after Trump signed executive orders backing the sector
Investingquantum computing
Quantum computing stocks surge after Trump signed executive orders backing the sector
By Marco Quiroz-GutierrezJune 23, 2026
14 hours ago
Alan Greenspan testifying before the Senate Banking Committee.
BankingFederal Reserve
The man who invented the Fed’s magic trick just died. His successor is about to try it again
By Eva RoytburgJune 23, 2026
16 hours ago

Most Popular

After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
Success
After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
By Orianna Rosa RoyleJune 23, 2026
22 hours ago
Markets tumble worldwide as Fed resets expectations: $400 billion wiped off SpaceX stock
Banking
Markets tumble worldwide as Fed resets expectations: $400 billion wiped off SpaceX stock
By Jim EdwardsJune 23, 2026
1 day ago
Current price of oil as of June 23, 2026
Personal Finance
Current price of oil as of June 23, 2026
By Joseph HostetlerJune 23, 2026
22 hours ago
Meet the 2 men putting New York's $300 billion pension fund in play for the first time in 20 years
Investing
Meet the 2 men putting New York's $300 billion pension fund in play for the first time in 20 years
By Nick LichtenbergJune 22, 2026
2 days ago
Former U.S. Secret Service agent says bringing your authentic self to work stifles teamwork: 'You don’t get high performers, you get sloppiness'
Success
Former U.S. Secret Service agent says bringing your authentic self to work stifles teamwork: 'You don’t get high performers, you get sloppiness'
By Sydney LakeJune 21, 2026
3 days ago
Texas and Charlotte used to build huge McMansions—now they're copying the California design tricks they once mocked
Real Estate
Texas and Charlotte used to build huge McMansions—now they're copying the California design tricks they once mocked
By Sydney LakeJune 22, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.