• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
NewslettersNext to Lead

What grassroots movements can teach managers about motivating employees to support their vision

By
Ruth Umoh
Ruth Umoh
and
Natalie McCormick
Natalie McCormick
Down Arrow Button Icon
By
Ruth Umoh
Ruth Umoh
and
Natalie McCormick
Natalie McCormick
Down Arrow Button Icon
September 23, 2024, 6:28 AM ET
Kamala Harris sits on stage with Oprah Winfrey
Democratic presidential nominee Vice President Kamala Harris joins Oprah Winfrey at Oprah's Unite for America Live Streaming event on Sept. 19, 2024 in Farmington Hills, Mich.Paul Sancya—AP Photo

It’s next to impossible to ascend the corporate ladder if you can’t inspire colleagues and direct reports to champion your vision, which is why managers aren’t necessarily good leaders.

Recommended Video

Managers organize, plan, and control tasks to ensure efficiency and meet specific objectives. A leader, on the other hand, energizes and motivates others, setting a vision and empowering employees to achieve long-term goals through influence and collaboration.

In a newly published feature for Fortune’s forthcoming Most Powerful Women issue, I profiled Jotaka Eaddy, the founder of Win With Black Women, a potent under-the-radar network of influential Black female leaders pulling strings in American public life and business.

The group meets every Sunday on Zoom, a weekly occurrence that began in August 2020. In the four years since, Eaddy has galvanized thousands of Black women—and, more recently, their allies—to support several causes of importance to them, including the nomination of Justice Ketanji Brown Jackson to the Supreme Court, economist Lisa Cook to the Federal Reserve Board, the return of WNBA star Brittney Griner from a Russian prison, and, now, the placement of Democratic presidential nominee Kamala Harris in the Oval Office.

Media mogul Oprah Winfrey, Meghan, Duchess of Sussex, and several chief executives, such as the Dallas Mavericks’ Cynt Marshall, have dropped in on Eaddy’s Zoom calls to mobilize around a chosen issue that they find most pressing at the time.

Unlike the private sector, these women don’t have a financial carrot stick (that is, pay) to incentivize them to support said mission. As such, there are several leadership takeaways that translate to the workplace. Here are three:

1. Developing a shared mission is hugely important because it creates alignment at scale.

2. A clear vision motivates employees, fosters a sense of purpose, and encourages workers to contribute to a leader’s success and the organization more broadly.

3. Finally, an overarching and clearly articulated goal breeds unity. It also enhances decision-making, as teams are better able to prioritize tasks that align with the organization’s overall objectives.

Read the full article here.

Ruth Umoh
ruth.umoh@fortune.com

Today’s newsletter was curated by Natalie McCormick.

Word on the street

Fortune writer, Natalie McCormick here. Last week, I attended Fast Company’s Innovation Festival, where CEOs and founders discussed how they stay ahead and the future of their industry. Here’s what a few had to say: 

On changing your mind as a leader. “Reserve the right to get smart. These are businesses—these are not religions. You really need to recognize that things change, and you need to change with them.” —Ted Sarandos, co-CEO of Netflix. 

On tech’s shelf life. “There's no God-given right for companies to exist forever. They should really exist if they're doing things that are meaningful and socially useful.” —Satya Nadella, CEO of Microsoft. 

On putting your best foot forward. “I always want to inspire my team, and we move together as one...I love being challenged. It makes you a stronger person, and I like to compete with myself.” —Pat McGrath, CEO of Pat McGrath Labs. 

Smarter in seconds

Take a hike. Justworks’ leadership training sends employees to the wilderness for a week

Slice of life. PepsiCo North America CEO makes a color-coded pie chart of his waking hours to help him lead $27 billion beverage division

Suit up. Ken Ohashi: From bankruptcy to billion-dollar boom at Brooks Brothers

Counting sheep. Melinda French Gates rips into the praise for sleepless CEOs as ‘so dumb’

News to know

Nike has a new CEO, and he climbed his way from an apparel sales representative intern to the corner office over three decades. Fortune

Apollo Global Management has offered to make a multibillion-dollar investment in Intel just days after Qualcomm reportedly approached the chipmaker about a potential takeover deal. Bloomberg, WSJ

Nearly 80% of CEOs say their hybrid employees will return to the office full-time by 2027, according to a new KPMG survey.

Elon Musk's X is seemingly standing down in a face-off with the Brazilian court. Fortune

Five years after leaving Apple, the iPhone designer Jony Ive is building an empire of his own. NYT

Rank risers

A round-up of who’s scored a C-suite title. 

Eli Lilly appointed veteran Lucas Montarce its CFO effective immediately. Target named former PepsiCo executive Jim Lee its new CFO. 

New to the corner office: Raymond Chun will succeed Bharat Masrani as TD Bank’s CEO, starting April 10, 2025. Chun was most recently its group head of Canadian personal banking

This is the web version of the Fortune Next to Lead newsletter, which offers strategies on how to make it to the corner office. Sign up for free.
About the Authors
By Ruth UmohEditor, Next to Lead
LinkedIn icon

Ruth Umoh is the Next to Lead editor at Fortune, covering the next generation of C-Suite leaders. She also authors Fortune’s Next to Lead newsletter.

See full bioRight Arrow Button Icon
By Natalie McCormick
See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

placeholder alt text
Economy
Elon Musk warns the U.S. is '1,000% going to go bankrupt' unless AI and robotics save the economy from crushing debt
By Jason MaFebruary 7, 2026
2 days ago
placeholder alt text
Economy
Russian officials are warning Putin that a financial crisis could arrive this summer, report says, while his war on Ukraine becomes too big to fail
By Jason MaFebruary 8, 2026
13 hours ago
placeholder alt text
Success
Gen Z Patriots quarterback Drake Maye still drives a 2015 pickup truck even after it broke down on the highway—despite his $37 million contract
By Sasha RogelbergFebruary 7, 2026
2 days ago
placeholder alt text
Commentary
America marks its 250th birthday with a fading dream—the first time that younger generations will make less than their parents
By Mark Robert Rank and The ConversationFebruary 8, 2026
22 hours ago
placeholder alt text
Success
Even with $850 billion to his name, Elon Musk admits ‘money can’t buy happiness.’ But billionaire Mark Cuban says it’s not so simple
By Preston ForeFebruary 6, 2026
3 days ago
placeholder alt text
Future of Work
Anthropic cofounder says studying the humanities will be 'more important than ever' and reveals what the AI company looks for when hiring
By Jason MaFebruary 7, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Newsletters

NewslettersFortune Tech
Anthropic isn’t done spooking SaaS investors
By Alexei OreskovicFebruary 9, 2026
16 minutes ago
NewslettersMPW Daily
Inside the Kansas City Chiefs’ strategy to attract female fans—and what the rest of the NFL can learn ahead of the Super Bowl
By Emma HinchliffeFebruary 6, 2026
3 days ago
Woman with blonde hair sitting on stage
Newsletterssuccess
Skier Lindsey Vonn is competing in the 2026 Winter Olympics despite a ruptured ACL: She says grit is the most important quality in life and business
By Emma HinchliffeFebruary 6, 2026
3 days ago
NewslettersCFO Daily
How e.l.f. Beauty has used Super Bowl ads to rocket from 10% brand awareness to 40%
By Sheryl EstradaFebruary 6, 2026
3 days ago
Image of Moltbook app logo on a smart phone with another image of the Moltbook logo in the background.
NewslettersTerm Sheet
Moltbook is the talk of Silicon Valley. But the furor is eerily reminiscent of a 2017 Facebook research experiment
By Allie GarfinkleFebruary 6, 2026
3 days ago
NewslettersFortune Tech
Gemini takes a bite out of ChatGPT share
By Alexei OreskovicFebruary 6, 2026
3 days ago