• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
NewslettersCEO Daily

3 CEOs are trying to reduce California’s wildfires by innovating its power grid

By
Diane Brady
Diane Brady
and
Joey Abrams
Joey Abrams
Down Arrow Button Icon
By
Diane Brady
Diane Brady
and
Joey Abrams
Joey Abrams
Down Arrow Button Icon
August 21, 2024, 5:06 AM ET
Patti Poppe, PG&E CEO., tours the Helms Pumped Storage Power Plant in Fresno County, Calif., on Aug. 16, 2024.
Patti Poppe, PG&E CEO., tours the Helms Pumped Storage Power Plant in Fresno County, Calif., on Aug. 16, 2024.Kyle Grillot—Bloomberg/Getty Images

Good morning.

America’s power grid is a patchwork of more than 12,500 power plants in varying stages of health that generate electricity through coal, natural gas, petroleum, hydroelectric power, wind, solar, biomass, geothermal, and nuclear energy. That power is distributed through anywhere from 160,000 to more than 642,000 miles of high-voltage transmission lines—the range of official estimates could make a journalist cry—and let’s just say several million miles of local distribution lines. 

Recommended Video

What we do know is that fallen and damaged lines are a major source of deadly wildfires—from the 2018 ‘Camp Fire’ in California caused by PG&E to last year’s tragedy in Lahaina, Maui that was caused, in part, by Hawaiian Electric Co. That’s put a lot of pressure on utilities to address those risks at a time when demand on the grid is soaring, thanks to electric vehicles, data centers, and the power demands of a warming planet. 

I spoke with three CEOs this past week who are trying to address these challenges in California, the state with the most wildfires: PG&E’s Patti Poppe, Edison International CEO Pedro Pizarro, and Sunrun CEO Mary Powell.   

Since coming to PG&E in 2021, Poppe has invested in building a more resilient grid and a more trusted culture. While that’s meant more preventive power shut-offs and rising rates—countered by a new state-imposed flat fee in May—Poppe says she’s a “climate optimist” who believes AI and EVs will lead to a more resilient grid. (More on that in our upcoming podcast.)

Her competitor Pizarro—a misnomer, perhaps, as utilities don’t really compete—says Edison faces different challenges than PG&E. “We’re fortunate that more of our territory is grasslands [where] the ignition source is typically stuff blowing into lines,” which can be protected by an insulated cover instead of having to be buried underground to avoid falling trees in forested areas. Moreover, smart meters that were installed to replace human meter readers now give real-time voltage readings that detect failing lines before they cause problems. “We’ve done a lot through innovation,” he says. 

Sunrun’s Mary Powell says there’s a lot more to do. She’s gone from running a utility in Vermont to a solar company in California that moved into clean energy storage amid dramatic cuts to solar subsidies. “A piece that has been constantly left out in the energy dialogue is the customer,” says Powell, whose company sells household solar panels and energy-storage solutions. “Our work at Sunrun is all about accelerating a consumer-led revolution to a more affordable, resilient way to power America … The reality is that utilities are spending at unprecedented levels, while nothing has changed about the physical or financial math of utility infrastructure.”  

Maybe so, but Pizarro is certain he has a more resilient company today. “This is not a utility problem or a California problem. Every sector needs to be making investments to adapt its infrastructure for climate change.” 

More news below. 

Diane Brady
diane.brady@fortune.com
Follow on LinkedIn

TOP NEWS

Waymo takes lead in robo-taxi race

Alphabet's robo-taxi service Waymo announced on Tuesday that customers are taking more than 100,000 rides per week, double the weekly amount in May. As the company continues its service in San Francisco and expands into Los Angeles, Waymo is taking a strong lead among competitors like GM’s Cruise and Amazon’s Zoox. Fortune

Legal experts take on Musk

A group of law experts who spoke to Fortune describe the 23 lawsuits generated by Musk and his companies since last July as aggressive and retaliatory. One Gonzaga law professor believes Musk sues and countersues smaller organizations that disagree with him, like the advertising group GARM, because he knows they can’t survive the fees necessary to let the legal battle play out. Fortune

Bavarian Nordic's mpox vax

Mpox concerns are up globally after the World Health Organization declared the virus a global emergency last week, but only one company has a vaccine ready to be rolled out to the public: Bavarian Nordic, a Copenhagen-based pharmaceutical company worth $3.3 billion. Fortune

AROUND THE WATERCOOLER

Who is Jonathan Bloomer, Morgan Stanley’s chairman who is presumed dead in the Bayesian yacht disaster? by Sasha Rogelberg

Google went public 20 years ago—what your $1000 investment would be worth today by Greg McKenna

MLB legend Derek Jeter’s business advice: You can’t be an expert at everything by Jane Thier

Truth Social parent plumbs fresh all-time low as Donald Trump seeks X’s bigger audience to reignite campaign momentum by Christiaan Hetzner

After a slew of setbacks, Swedish EV champion Northvolt is winding down part of its U.S. operations as it reevaluates its business by Prarthana Prakash

There are only 15 people whose wealth is greater than $100 billion (and they’d be richer if they weren’t giving it away) by Orianna Rosa Royle

This edition of CEO Daily was curated by Joey Abrams.

This is the web version of CEO Daily, a newsletter of must-read global insights from CEOs and industry leaders. Sign up to get it delivered free to your inbox.
About the Authors
Diane Brady
By Diane BradyExecutive Editorial Director
LinkedIn icon

Diane Brady writes about the issues and leaders impacting the global business landscape. In addition to writing Fortune’s CEO Daily newsletter, she co-hosts the Leadership Next podcast, interviews newsmakers on stage at events worldwide and oversees the Fortune CEO Initiative. She previously worked at Forbes, McKinsey, Bloomberg Businessweek, the Wall Street Journal, and Maclean's. Her book Fraternity was named one of Amazon’s best books of 2012, and she also co-wrote Connecting the Dots with former Cisco CEO John Chambers.

See full bioRight Arrow Button Icon
By Joey AbramsAssociate Production Editor

Joey Abrams is the associate production editor at Fortune.

See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Newsletters

The AI boom sidelined sustainability. Two researchers want to change that
NewslettersEye on AI
The AI boom sidelined sustainability. Two researchers want to change that
By Sharon GoldmanMay 14, 2026
12 hours ago
‘Be delusional enough to call yourself something the world hasn’t called you yet’: What powerful women told the class of 2026
NewslettersMPW Daily
‘Be delusional enough to call yourself something the world hasn’t called you yet’: What powerful women told the class of 2026
By Sydney LakeMay 14, 2026
12 hours ago
Morning meeting at work.
NewslettersCFO Daily
Companies want battle-tested CFOs. There aren’t enough of them
By Sheryl EstradaMay 14, 2026
17 hours ago
Cisco CEO Chuck Robbins, interviewed by Fortune’s Andrew Nusca, at Fortune Brainstorm Tech 2016 in Aspen, Colo. (Photo: Stuart Isett/Fortune)
NewslettersFortune Tech
Cisco shares soar almost 20% as AI infrastructure orders jump
By Andrew NuscaMay 14, 2026
18 hours ago
Boeing could be the biggest winner on Trump’s trip to China
NewslettersCEO Daily
Boeing could be the biggest winner on Trump’s trip to China
By Diane BradyMay 14, 2026
19 hours ago
How HubSpot got all engineers to use AI without any mandates
NewslettersCIO Intelligence
How HubSpot got all engineers to use AI without any mandates
By John KellMay 13, 2026
2 days ago

Most Popular

Despite having a $165 million net worth, Scarlett Johansson says work-life balance doesn’t exist—and the first step to success is admitting that
Success
Despite having a $165 million net worth, Scarlett Johansson says work-life balance doesn’t exist—and the first step to success is admitting that
By Preston ForeMay 13, 2026
2 days ago
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
Politics
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
By Jake AngeloMay 12, 2026
2 days ago
Nearly 50,000 Lake Tahoe residents have to find a new power source after their energy source looks to redirect lines to data centers
Travel & Leisure
Nearly 50,000 Lake Tahoe residents have to find a new power source after their energy source looks to redirect lines to data centers
By Catherina GioinoMay 12, 2026
2 days ago
The airplane fuel shortage is a myth propagated by airlines who want to cancel unprofitable flights, says private jet CEO
Energy
The airplane fuel shortage is a myth propagated by airlines who want to cancel unprofitable flights, says private jet CEO
By Jim EdwardsMay 14, 2026
22 hours ago
Steve Jobs had a 'beer test' he used for interviews at Apple—if he didn’t want to drink with you, you didn’t get the job
Success
Steve Jobs had a 'beer test' he used for interviews at Apple—if he didn’t want to drink with you, you didn’t get the job
By Orianna Rosa RoyleMay 14, 2026
22 hours ago
I spent 8 years building Google Sheets. Now I think apps are on their way out
Commentary
I spent 8 years building Google Sheets. Now I think apps are on their way out
By Zach LloydMay 13, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.