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Leadershipreturn to office

Bosses are losing the ‘return-to-office’ war as the WFH pajama army forces them to go hybrid

Orianna Rosa Royle
By
Orianna Rosa Royle
Orianna Rosa Royle
Associate Editor, Success
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Orianna Rosa Royle
By
Orianna Rosa Royle
Orianna Rosa Royle
Associate Editor, Success
Down Arrow Button Icon
August 7, 2024, 7:19 AM ET
The world's largest hybrid workspace provider, IWG, has just reported record revenue.
The world's largest hybrid workspace provider, IWG, has just reported record revenue.Thomas Barwick—Getty Images

Want an idea of how many people are actually back in the office? Just check office leases. Despite all the noise around bosses ditching remote work and ordering their staff back to their desks, the world’s largest hybrid workspace provider has reported record revenue.

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International Workplace Group (IWG) generates revenue by leasing offices and then subleasing them on flexible terms. According to the company, over 8 million workers currently use an IWG workspace (sometimes under the name Regus or Spaces), in thousands of locations across over 120 countries.

It’s good news for the vast army of people who began working from home in their pajamas during the COVID lockdowns and want to keep it that way: Room signings with the flexible workspace firm rose 19% in the first half of this year compared to the same period last year, IWG reported. 

As a result of employers increasingly taking up hybrid work solutions, IWG posted its highest-ever system-wide revenue at $2.1 billion (£1.65 billion). 

In another nod to changing work patterns, the company highlighted in its Q2 earnings statement that “a significant proportion of new room openings are in more suburban locations.”

At the same time, separate research shows that businesses are reducing their permanent footprint. 

According to figures from global commercial real estate firm JLL, 48% of clients in major markets—including the U.K., Germany, and France—are seeking smaller workspaces in the next three to five years because hot-desking and hybrid work mean fewer people are in at the same time. 

As a result, the desire for downsizing coupled with the uptake of flexible working solutions suggests that the war against working from home is losing steam. For now, at least, it looks like hybrid work is here to stay.

Only one-third of CEOs expect staff to return to the office

It’s not just office lease data that points to a relaxed stance on in-office working—even CEOs themselves have admitted that they’ve had a change of heart.

KPMG surveyed U.S. CEOs of companies turning over at least $500 million and found that just one-third expect a full return to the office in the next three years.

It’s a complete 360 on their view from last year, when 62% of CEOs surveyed predicted that working from home would end by 2026.

At the time, 90% of CEOs said they were so steadfast on summoning staff back to their towers that they were sweetening the pot with salary raises, promotions, and favorable assignments to those who showed face more.

But now, bosses are backtracking: Nearly half of CEOs have concluded that the future of work is hybrid—up from 34% last year. 

Why the change of heart?

Many CEOs dedicated the last year to persuading their employees to shake off their pandemic-era habits, but their mandates were met with resistance—perhaps more than they anticipated.

Research has shown that 99% of companies with RTO mandates have seen a drop in engagement.

Meanwhile, separate data shows that nearly half of companies with return-to-office mandates witnessed a higher level of employee attrition than they anticipated. And 29% of companies enforcing office returns are struggling with recruitment. 

In reality, Deutsche Bank’s decision to outright ban staff from working at home on both a Friday and the following Monday was not taken lightly by staff—a large number of its 90,000-strong workforce reportedly started posting critical remarks on the company’s internal messaging board to make their distaste for the new setup known.

When Grindr enforced an aggressive RTO order, the dating platform lost almost half its workforce in two weeks, including most of its engineering team, causing the company to struggle with technical issues.

Meanwhile, at Amazon—where around 30,000 employees signed a petition protesting the company’s in-office mandate and more than 1,800 pledged to walk off their jobs—managers are still complaining that workers are dodging the three-day in-office mandate a year after it was announced.

Perhaps the latest office lease data shows that the future of work is probably the happy medium of hybrid.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Orianna Rosa Royle
By Orianna Rosa RoyleAssociate Editor, Success
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Orianna Rosa Royle is the Success associate editor at Fortune, overseeing careers, leadership, and company culture coverage. She was previously the senior reporter at Management Today, Britain's longest-running publication for CEOs. 

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