• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Former U.S. Secret Service agent says bringing your authentic self to work stifles teamwork: 'You don’t get high performers, you get sloppiness'

2

Current price of oil as of June 22, 2026

3

Current price of silver as of Monday, June 22, 2026

1

Former U.S. Secret Service agent says bringing your authentic self to work stifles teamwork: 'You don’t get high performers, you get sloppiness'

2

Current price of oil as of June 22, 2026

3

Current price of silver as of Monday, June 22, 2026
NewslettersFortune Archives

Fortune Archives: A dispatch from the banana wars

By
Indrani Sen
Indrani Sen
Senior Editor, Features
Down Arrow Button Icon
By
Indrani Sen
Indrani Sen
Senior Editor, Features
Down Arrow Button Icon
August 4, 2024, 7:00 AM ET
A United Fruit Company official looks over some bunches of bananas to determine which are fit for market in Honduras.
A United Fruit Company official looks over some bunches of bananas to determine which are fit for market in Honduras.AP Photo
Add Fortune on Google for similar content.

This essay originally published in the Sunday, Aug. 4, 2024 edition of the Fortune Archives newsletter.

If journalism is “the first draft of history,” then the account in Fortune’s March 1933 edition of how an American banana company planned and executed a revolution to install a friendly dictator in Honduras is a particularly colorful first draft.

The magazine’s multipart exploration of the history of the United Fruit Company—the precursor to the Chiquita corporation—takes us to a brothel in New Orleans in 1910, where, we’re told, “Champagne corks popped in the smoked-filled air, the piano played incessantly, and Madame Evans’ house guests shrieked with laughter as the playful gentlemen pinched their sterns.” 

Those “playful gentlemen” included three men who were preparing for a brutal adventure: General Manuel Bonilla, ex-president of Honduras; General Lee Christmas, a “famous soldier of fortune”; and his lieutenant Guy “Machine Gun” Molony. 

Sometime after 2 a.m., the men finished their revelries: “‘Well, compadre,’ said Lee Christmas to Manuel Bonilla, ‘this here’s the first time I’ve ever heard tell of anybody going from a whorehouse to a White House. Let’s be on our way.’”

And with that, the three men set off, taking a cruiser across Lake Pontchartrain to the waiting yacht the Hornet, which had been retrofitted for war and armed to the hilt. They were backed by fruit tycoon Samuel “Banana King” Zemurray, then the owner of the Cuyamel Fruit Co. (and later the president of the United Fruit Company), who was eager to halt a treaty in the works between Honduras and the U.S. Zemurray was building a railroad to carry fruit from the fertile banana fields on the north coast of the country, where he would go on to make an enormous fortune. Under the treaty, American bankers would offer the country financing, with the debt to be paid out of customs duties—but Zemurray didn’t want to pay duties on the building materials and equipment he was importing.

Everything went as planned: The ragtag group on the Hornet shot their way through Honduran port defenses to the capital city of Tegucigalpa, which fell without a battle, and reinstalled Bonilla as president. Bonilla gave Zemurray whatever concessions he asked for—“and didn’t charge him a penny.” And so, Fortune reported, “[t]hat revolution saved Honduras from the bankers and left it free to be conquered by the fruit companies.”

Much has been written since about the dark history of exploitation, violence, political repression, and environmental degradation that the United Fruit Company visited upon Honduras and several other countries in the region—including a slew of books, some by historians and and some by novelists. 

The Nobel-awarded poet, diplomat, and politician Pablo Neruda described the legacy of the company in stark terms in his poem “United Fruit Co.”: “It rebaptized these countries / Banana Republics, / and over the sleeping dead, / over the unquiet heroes / who won greatness, / liberty, and banners, / it established an opera buffa: / it abolished free will, / gave out imperial crowns, encouraged envy, attracted / the dictatorship of flies.”

This is the web version of the Fortune Archives newsletter, which unearths the Fortune stories that have had a lasting impact on business and culture between 1930 and today. Subscribe to receive it for free in your inbox every Sunday morning.

About the Author
By Indrani SenSenior Editor, Features

Indrani Sen is a senior editor at Fortune, overseeing features and magazine stories. 

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Newsletters

Cred founder and CEO Kunal Shah. (Courtesy: Cred)
NewslettersFortune Tech
Meta’s latest reverse acqui-hire: Cred founder Kunal Shah
By Andrew NuscaJune 23, 2026
6 hours ago
Saudi PIF’s governor wants the kingdom to become a global investment center
NewslettersFortune Gulf Brief
Saudi PIF’s governor wants the kingdom to become a global investment center
By Melissa HancockJune 23, 2026
7 hours ago
The CEO with real-time data on 1 in 6 American workers says stop worrying about jobs—and start thinking about tasks
NewslettersCEO Daily
The CEO with real-time data on 1 in 6 American workers says stop worrying about jobs—and start thinking about tasks
By Diane BradyJune 23, 2026
8 hours ago
The WNBA turns 30—and women’s basketball is dreaming bigger than ever
NewslettersMPW Daily
The WNBA turns 30—and women’s basketball is dreaming bigger than ever
By Emma HinchliffeJune 22, 2026
1 day ago
Three coworkers sit around a computer.
NewslettersFortune Workplace Innovation
The executive assistant role isn’t dying. It’s getting promoted
By Kristin StollerJune 22, 2026
1 day ago
Crypto’s most controversial governance idea is making a comeback
NewslettersFortune Crypto
Crypto’s most controversial governance idea is making a comeback
By Ben WeissJune 22, 2026
1 day ago

Most Popular

Former U.S. Secret Service agent says bringing your authentic self to work stifles teamwork: 'You don’t get high performers, you get sloppiness'
Success
Former U.S. Secret Service agent says bringing your authentic self to work stifles teamwork: 'You don’t get high performers, you get sloppiness'
By Sydney LakeJune 21, 2026
2 days ago
Current price of oil as of June 22, 2026
Personal Finance
Current price of oil as of June 22, 2026
By Joseph HostetlerJune 22, 2026
1 day ago
Current price of silver as of Monday, June 22, 2026
Personal Finance
Current price of silver as of Monday, June 22, 2026
By Joseph HostetlerJune 22, 2026
1 day ago
Markets tumble worldwide as Fed resets expectations: $400 billion wiped off SpaceX stock
Banking
Markets tumble worldwide as Fed resets expectations: $400 billion wiped off SpaceX stock
By Jim EdwardsJune 23, 2026
7 hours ago
The Fed is fed up with inflation and will bring down the hammer with a series of rate hikes this year, reversing earlier cuts, BofA says
Economy
The Fed is fed up with inflation and will bring down the hammer with a series of rate hikes this year, reversing earlier cuts, BofA says
By Jason MaJune 22, 2026
1 day ago
By 7 a.m., Bank of America’s CEO has already read 5 newspapers, his email inbox, and hit the gym—he says if you’re late to meetings, you’re ‘selfish’
Success
By 7 a.m., Bank of America’s CEO has already read 5 newspapers, his email inbox, and hit the gym—he says if you’re late to meetings, you’re ‘selfish’
By Preston ForeJune 22, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.