• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic

1

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
Personal FinanceInvesting

Wall Street watcher Burt Malkiel has studied the market for decades. Here are the average investor’s biggest mistakes

Alicia Adamczyk
By
Alicia Adamczyk
Alicia Adamczyk
Senior Writer
Down Arrow Button Icon
Alicia Adamczyk
By
Alicia Adamczyk
Alicia Adamczyk
Senior Writer
Down Arrow Button Icon
July 29, 2024, 9:40 AM ET
Five stacks of colored coins with a graph line above
Even with the Magnificent Seven’s market dominance, index funds are still the best bet for the average investor, says Burt Malkiel.Richard Drury
Add Fortune on Google for similar content.

Everyone seems to be looking for the magic bullet when it comes to investing. Index funds are boring, so surely there’s more upside to be found in AI or small-caps or some other yet-to-be-discovered opportunity that will yield unprecedented returns. Right?

Recommended Video

Not according to Burt Malkiel. The author of the bestselling investing bible A Random Walk Down Wall Street says trying to find a work-around for index funds is one of the biggest mistakes the average investor makes. Even those who do it professionally tend to underperform the broader market.

That being bullish on index funds is considered an unusual proposition may seem surprising. But much has been made lately about the so-called narrowing of index funds, or the fact that the Magnificent Seven tech stocks—Alphabet, Amazon, Apple, Meta, Microsoft, Nvidia, and Tesla—account for around 20% of the S&P 500’s total value and make up much of the gains for the year. But Malkiel, who is Wealthfront’s chief investment officer, says the low-cost funds are still the best bet for most investors. Rather than getting caught up in sector selection or trying to read the tea leaves on which artificial intelligence company will one day rule them all, stick with the basics, he says.

“Investing is very simple,” Malkiel tells Fortune. “To the extent that their income is stocks, the main asset they should be holding is a broad-based index fund.”

Here are three other mistakes he warns everyday investors to avoid.

1. Timing the market

Okay, this is an obvious one. Still, research shows that time and again, investors pile money in when markets are riding high, and pull out when they are sinking. That’s the exact opposite of the ideal investment strategy.

Of course, it’s almost impossible for even professional investors to consistently time the market effectively (by buying low and selling high). So Malkiel and pretty much every other investing expert recommends a strategy called dollar-cost averaging, meaning consistently investing money each month regardless of what the market is doing. In this strategy, investors buy regardless of what the market is doing; over time, the highs and lows more or less even out.

“Putting a little money from each paycheck into an investment program, not getting scared when there is a financial crisis or there’s some international event that terrifies you, just keep on doing it—that has such benefits,” he says. “The long-run way to build wealth is to just keep on going.”

If you have a retirement account at work (and don’t stop your contributions when the market gets shaky), then you’re already dollar-cost averaging. But it’s a good strategy regardless of the investing account you’re using.

2. Not taking advantage of tax-advantaged accounts

Another big mistake: not making efficient use of tax-advantaged investment accounts. There are two main types that the average investor deals with when it comes to retirement savings: tax-deferred accounts, like a 401(k) and IRA, and post-tax accounts, like a Roth IRA (or Roth 401(k) in some circumstances).

A tax-deferred account lets investors contribute pretax income, giving them a benefit now. When they withdraw money in retirement, they pay taxes then. On the flip side, investors contribute money that has already been taxed to a Roth IRA. When distributions are taken in retirement, the growth is not taxed again. Malkiel is especially bullish on Roth IRAs, particularly for younger investors.

“This is a way of having your returns compound without tax,” he says. “Not taking advantage of some of these tax-advantaged retirement plans, I would say that’s an even bigger mistake than thinking you’re so smart that you can time the market.”

The good news is that many young people are already investing money via Roth IRAs. In fact, the percentage of households headed by a twentysomething investing in a Roth almost tripled from 2016 to 2022, according to data from the U.S. Federal Reserve analyzed by Boston College’s Center for Retirement Research (CRR).

3. Not investing at all

Finally, Malkiel says the biggest mistake is not investing at all. While he understands that many Americans are juggling countless financial priorities, he hopes more people will start to see the benefit of investing money for retirement sooner rather than later.

Malkiel references the oft-maligned Starbucks coffee as an example of where people might find the money. No, he’s not saying to skip it completely—“I’m not down on Starbucks, I go there myself,” he says—but he is saying making substitutions a few days a week (whether for coffee to go or some other common expenditure) can make a difference.

Think of it this way, he says: a $10 breakfast could become $50 down the line thanks to compounding returns. Malkiel isn’t advocating for never having a little treat, but he is saying everyone has to make some kind of sacrifice for a larger future gain. You can have anything, but not everything.

“A dollar today means several dollars less in retirement,” he says.

And spending $10 a day on a cup of mediocre coffee and a croissant could also mean losing out on $20 immediately, if you have a workplace 401(k) match that you’ve been neglecting. That’s the loss of a 100% return.

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Author
Alicia Adamczyk
By Alicia AdamczykSenior Writer
LinkedIn iconTwitter icon

Alicia Adamczyk is a former New York City-based senior writer at Fortune, covering personal finance, investing, and retirement.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Personal Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Personal Finance

The 30-year fixed mortgage was supposed to be predictable. Two costs quietly broke that promise
Real EstateHousing
The 30-year fixed mortgage was supposed to be predictable. Two costs quietly broke that promise
By Sydney LakeJune 27, 2026
22 hours ago
Current price of Ethereum for June 26, 2026
Personal FinanceEthereum
Current price of Ethereum for June 26, 2026
By Joseph HostetlerJune 26, 2026
2 days ago
Current price of Bitcoin for June 26, 2026
Personal FinanceCryptocurrency
Current price of Bitcoin for June 26, 2026
By Joseph HostetlerJune 26, 2026
2 days ago
Current price of gold as of June 26, 2026
Personal Financegold prices
Current price of gold as of June 26, 2026
By Danny BakstJune 26, 2026
2 days ago
Top CD rates from major banks June 26, 2026: Chase CDs, Bank of America CDs, Citibank CDs, and more
Personal FinanceCertificates of Deposit (CDs)
Top CD rates from major banks on June 26, 2026: Chase CDs, Bank of America CDs, Citibank CDs, and more
By Joseph HostetlerJune 26, 2026
2 days ago
Current price of oil as of June 26, 2026
Personal FinanceOil
Current price of oil as of June 26, 2026
By Joseph HostetlerJune 26, 2026
2 days ago

Most Popular

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster
By Preston ForeJune 27, 2026
22 hours ago
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
3 days ago
Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
Success
Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
By Orianna Rosa RoyleJune 24, 2026
4 days ago
The 33-year-old executive Satya Nadella is trusting to fix Microsoft’s Copilot AI assistant
AI
The 33-year-old executive Satya Nadella is trusting to fix Microsoft’s Copilot AI assistant
By Sebastian HerreraJune 27, 2026
23 hours ago
The end of Putin’s regime will spring from war spending chaos, former central bank advisor says, amid military mutiny threat and fuel-shortage brawls
Europe
The end of Putin’s regime will spring from war spending chaos, former central bank advisor says, amid military mutiny threat and fuel-shortage brawls
By Jason MaJune 27, 2026
14 hours ago
Big Short legend Steve Eisman says everyone is buying the wrong AI stocks
Investing
Big Short legend Steve Eisman says everyone is buying the wrong AI stocks
By Shawn TullyJune 27, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.