• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechAI

A day after raising $500 million, AI startup Cohere told staff it was laying off about 20 employees

Sharon Goldman
By
Sharon Goldman
Sharon Goldman
AI Reporter
Down Arrow Button Icon
Sharon Goldman
By
Sharon Goldman
Sharon Goldman
AI Reporter
Down Arrow Button Icon
July 23, 2024, 2:40 PM ET
Cohere CEO Aidan Gomez
Cohere CEO Aidan GomezRamsey Cardy/Sportsfile for Collisiok via Getty Images

The day after media headlines touted generative AI model startup Cohere’s fresh $500 million in new funding at a $5.5 billion valuation, the company is laying off about 20 employees.

Recommended Video

The job cuts, equivalent to roughly 5% of the company’s 400-person workforce, is the latest sign of the challenges surrounding the tech industry’s headlong rush into generative AI, with bullish indicators and warning signs seeming to flash simultaneously.

In a letter to employees on Tuesday viewed by Fortune, Cohere CEO Aidan Gomez said the layoffs were a “necessary step to ensure that we have the right people in place to remain highly competitive and at the forefront of the industry.” Gomez said that this has been a “mixed week,” with a successful funding round and an “exciting new roadmap” of new models.

He added that the company will continue to hire at a fast pace, both backfilling for positions that are open (there are about 35 listed on Cohere’s website) and adding capacity in areas identified as strategic priorities. “Overall, we anticipate that we are likely to double our overall headcount over the course of 2024–unchanged from before this decision—reflecting the growth of the business.”

Cohere, which shared a copy of the letter in response to Fortune’s request, would not comment on the severance being offered to employees affected by the layoffs and said that the roles affected varied, and were not concentrated on any specific job type.

The Toronto-based startup is among OpenAI’s top competitors, along with Google, Meta, Anthropic and Mistral, in the race to build the most capable large language models (LLMs) — a high-cost endeavor that requires access to vast amounts of pricey and power-hungry computer chips.

Investors have been piling into the AI sector. In May, ScaleAI and Coreweave each raised $1 billion. X.ai, founded by Elon Musk, raised $6 billion that same month. And Paris-based Mistral raised $640 million in June.

On Monday, Cohere announced that it had raised $500 million in its Series D funding round, led by Canadian pension fund PSP Investments, as well as backers including AMD, Cisco, and others.

Founded in 2019 by three alumni of Google Brain, Cohere has been under pressure recently to prove that its models and its go-to-market strategy can deliver world-class performance to businesses—while at the same time raising enough money to pay for the computing power it needs and generating enough revenue to satisfy investors.

As Fortune reported in April, the cost of training large LLMs is staggering and necessitates a constant stream of new funding. But in many ways, Cohere is running its own race. For one thing, it is targeting big business customers and has not developed a consumer chatbot. Cohere’s rivals include Big Tech companies with their own cloud computing arms; startups closely partnered with them; or those giving open-source models away for others to build upon. Cohere, meanwhile, has sought to maintain its financial independence from any single cloud ecosystem (though it does have a partnership with Oracle, the fourth largest cloud provider). 

Here is a copy of Gomez’s full note:

This has been a mixed week for all of us. With our successful funding round closed, and a very exciting roadmap of new models and greater impact, I’ve never been more optimistic about our future. At the same time, it is with sadness that we have taken the step part ways with some of our colleagues from the last several years.

I’m extremely grateful for the contributions of all of you, as well those who are leaving the company. While painful, this was a necessary step to ensure that we have the right people in place to remain highly competitive and at the forefront of the industry.

We will continue to hire at a fast pace, both backfilling for positions that are open, and adding capacity in new areas that we have identified as strategic priorities. Overall, we anticipate that we are likely to double our overall headcount over the course of 2024–unchanged from before this decision—reflecting the growth of the business.

Cohere is growing very quickly, and with that development comes growing pains, which is normal, if difficult at times. The good news is that we are set up for success, in terms of funding, strategic partnerships, industry-leading talent, and clear vision for the future of Cohere.

Cohere’s mission is to do whatever it takes to scale intelligence to serve humanity. To date, we have been pursuing that by building great models and serving them securely to our customers via channel partners. Going forward – while continuing our existing model-as-a-service business – we will begin to focus more and more on augmenting the workforce with AI and supporting sophisticated automation of tasks. I’m extremely excited to build that future with the team here today.

It’s been a busy year and hopefully everyone feels as optimistic as I do that we are best positioned to succeed over the next year, five years and ten years. Cohere is only just beginning and we have a tremendously bright future to go and build.


Correction: Cohere announced its $500 million funding on Monday, not on Tuesday.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Sharon Goldman
By Sharon GoldmanAI Reporter
LinkedIn icon

Sharon Goldman is an AI reporter at Fortune and co-authors Eye on AI, Fortune’s flagship AI newsletter. She has written about digital and enterprise tech for over a decade.

See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

AP
AIMedia
Associated Press starts offering buyouts to newspaper journalists amid wider AI transformation
By David Bauder and The Associated PressApril 6, 2026
6 hours ago
Sam Altman says AI superintelligence is so big that we need a ‘New Deal.’ Critics say OpenAI’s policy ideas are a cover for ‘regulatory nihilism’
AIOpenAI
Sam Altman says AI superintelligence is so big that we need a ‘New Deal.’ Critics say OpenAI’s policy ideas are a cover for ‘regulatory nihilism’
By Sharon GoldmanApril 6, 2026
6 hours ago
altman
AIdisruption
Sam Altman’s big pitch to fix the big AI mess sounds like Jamie Dimon’s: a 4-day workweek and a big new tax on rich people like him
By Jake AngeloApril 6, 2026
6 hours ago
robot with drill in arm
AIRobots
‘No one’s raising their hand’: Japan’s labor crisis is making the case for robots taking the jobs you don’t want
By Catherina GioinoApril 6, 2026
6 hours ago
H&R Block CEO shares the deeply human fear that separates middle managers from those destined for the C-suite
C-SuiteNext to Lead
H&R Block CEO shares the deeply human fear that separates middle managers from those destined for the C-suite
By Ruth UmohApril 6, 2026
9 hours ago
Young man working on a laptop drinks coffee in a restaurant
EconomyJobs
AI is cutting 16,000 U.S. jobs a month—and Gen Z is taking the brunt, Goldman Sachs says
By Nick LichtenbergApril 6, 2026
10 hours ago

Most Popular

The U.S. military set up an improvised airfield deep inside Iran to rescue the F-15 airman. Marines just practiced building one in the desert
Politics
The U.S. military set up an improvised airfield deep inside Iran to rescue the F-15 airman. Marines just practiced building one in the desert
By Fortune EditorsApril 5, 2026
1 day ago
During the rescue of the F-15 airman in Iran, the U.S. military blew up two of its own transport planes that had to be left behind
Politics
During the rescue of the F-15 airman in Iran, the U.S. military blew up two of its own transport planes that had to be left behind
By Fortune EditorsApril 5, 2026
2 days ago
A CIA deception campaign in Iran helped the spy agency uncover the location of the downed F-15 airman, who was hiding in a mountain crevice
Politics
A CIA deception campaign in Iran helped the spy agency uncover the location of the downed F-15 airman, who was hiding in a mountain crevice
By Fortune EditorsApril 5, 2026
1 day ago
Millions of Americans paid billions in tariffs later ruled illegal — and they won't see a dime back
Commentary
Millions of Americans paid billions in tariffs later ruled illegal — and they won't see a dime back
By Fortune EditorsApril 6, 2026
14 hours ago
Netflix cofounder says he stopped work at 5 p.m. every Tuesday for 30 years to stay 'sane,' no matter the crisis: 'Nothing got in the way of that'
Success
Netflix cofounder says he stopped work at 5 p.m. every Tuesday for 30 years to stay 'sane,' no matter the crisis: 'Nothing got in the way of that'
By Fortune EditorsApril 5, 2026
2 days ago
Meet a 74-year-old New Yorker who unretired to become an Uber driver: 'I'm amazed at what people will tell me'
Personal Finance
Meet a 74-year-old New Yorker who unretired to become an Uber driver: 'I'm amazed at what people will tell me'
By Fortune EditorsApril 4, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.