• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less

1

Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic

2

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

3

Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less
FinanceInvesting

On Wall Street bearish investors are out of favor—but there’s mounting evidence they are right about the stock market outlook

Shawn Tully
By
Shawn Tully
Shawn Tully
Senior Editor-at-Large
Down Arrow Button Icon
Shawn Tully
By
Shawn Tully
Shawn Tully
Senior Editor-at-Large
Down Arrow Button Icon
July 7, 2024, 6:00 AM ET
Getty Images
Add Fortune on Google for similar content.

In late May, JP Morgan’s Marko Kolanovic defended his stubborn, negative stance on the U.S. stocks, asserting that the S&P 500 was substantially overvalued, and predicted that the big cap index would end the year at 4200, down 24% from its level at the time. By then, Kolanovic was the last bearish market strategist at a major Wall Street bank; all the others, even the previously dour ones, were predicting more gains by year end on the view that the fabulous resurgence that started in early 2023 would just keep rolling.

Recommended Video

Kolanovic had also been wrong in 2022 when he foresaw great things for equities, and the markets tanked. It appears that missing by a wide margin on back-to-back forecasts, over two-and-a-half years, cost him his job. But does his analysis of the market’s fundamentals was wrong? Not at all.

In fact, the circumstances surrounding his departure carry two lessons. First, extremely short-term calls on the direction of equities are worthless. Second, history shows that episodes of inflated prices can go on a long time—but that the gravitational forces that govern earnings growth and PE multiples over extended periods always eventually take hold, and carry the day.

Despite the great bull run and the exit of skeptics like Kolanovic who so far got it wrong, equities do look dangerously pricey

In his most recent report, Kolanovic stated that stock prices were simply incorporating much higher earnings growth than he deemed reasonable. It’s a good argument. For Q1 of this year, S&P 500 net profits, based on the last four quarters, stood at $192. That’s 38% higher than the pre-pandemic record of $140 set at the close of 2019. The famous CAPE model developed by Yale economist and Nobel laureate Robert Shiller strongly implies that the $192 number is unsustainable, and that a “baseline” for earnings is more like $155.

The rub: Even though profits hover at extremely lofty levels, what investors are paying for each dollar of those possible unrepeatable earnings is also immense. The S&P’s current multiple stands at 28.9. Except during the Great Financial Crisis when profits collapsed, that’s the highest PE for any quarter since the tech bubble of the late 1990s and early 2000s. And over the past 36 years, the S&P’s PE has only been that high for just five months, all during this century’s most notorious craze.

That episode is a reminder that prices can break free of anything justified by the basics for years, so while that’s happening, predictions of an imminent fall are always wrong—until they’re finally and inevitably right. Put simply, though the outcome’s predictable, the timing is anything but. By June of 2017, the Shiller model was flashing red, indicating that that the S&P had swung into the super-rich zone. Yet through August of 2000, a stretch of over three years, the index gained another 79%, rising from 847 to 1517. By February of 2003, the S&P made a virtual round trip to 841, and didn’t breach 1500 once again until a decade later.

Adjust the numbers according to basic market math, and they’re at least as scary as those the JP Morgan bear advanced

Let’s say that the market PE trends downward from its current level of nearly 29, to 22, still elevated by historical standards. That shift would lower the index 25% from where it stands now, about the correction Kolanovic predicted. Or, it’s highly possible that EPS will trend downwards and settle at the $155, adjusted for inflation, that looks justifiable from the Shiller data. It already appears that the gigantic profits booked in the post-COVID recovery aren’t durable; the 500’s EPS has gone flat, and dropped in real terms, since Q4 of 2021. If profits drop to the $150-160 range, after accounting for inflation, even at a big PE of 27, the S&P’s 25% too pricey at its record of 5567 at the close on July 5th.

Keep mind that low interest rates should be great for stocks because they raise the present value of future earnings, and higher real yields are a downer since they reduce what that stream’s worth today. Well, “real yields” have jumped from negative to over 2% while the S&P’s soared. The combination of historically high PEs, probably inflated earnings, and real rates that just went from extremely favorable to normal, aren’t a combination that should breed confidence that stocks will keep climbing. They’re more like the cocktail for a tough hangover.

Once again, the bulls could be right for awhile. But for a much longer period, the science tells us that when you’re starting at these big prices, you’ll get pocket poor returns over the next seven or even five years. A bet for where we’ll be this time next year is no better than a guess. But the more the market booms, the more it sows the seeds of its own demise.

About the Author
Shawn Tully
By Shawn TullySenior Editor-at-Large

Shawn Tully is a senior editor-at-large at Fortune, covering the biggest trends in business, aviation, politics, and leadership.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

Private equity gets cut of two of Taylor Swift’s biggest pop hits through Max Martin’s catalog sale
Arts & Entertainmentprivate equity
Private equity gets cut of two of Taylor Swift’s biggest pop hits through Max Martin’s catalog sale
By Mia OsmonbekovJune 25, 2026
14 minutes ago
stock
InvestingMarkets
How one chip stock reversed the global tech selloff, exposed AI’s ‘memory tax’ and made the case for an entire valuation regime change
By Nick LichtenbergJune 25, 2026
2 hours ago
Paris court gives oil giant Total Energies half a year to tighten climate policies. Climate activists cry foul
EnergyEurope
Paris court gives oil giant Total Energies half a year to tighten climate policies. Climate activists cry foul
By The Associated Press, Molly Quell and Sylvie CorbetJune 25, 2026
2 hours ago
Students happy outside of school
SuccessColleges and Universities
One U.S. college is fixing tuition at just 10% of parental income: ‘We’re not hiding the cost of college behind secret formulas’
By Emma BurleighJune 25, 2026
2 hours ago
Personal Liability Insurance for Homeowners: Coverage and Common Exclusions Explained
Personal FinanceInsurance
Personal Liability Insurance for Homeowners: Coverage and Common Exclusions Explained
By Joseph HostetlerJune 25, 2026
3 hours ago
Business Owner’s Policy (BOP) Insurance: The Smart Coverage Bundle Many Small Businesses Overlook
Personal FinanceInsurance
Business Owner’s Policy (BOP) Insurance: The Smart Coverage Bundle Many Small Businesses Overlook
By Joseph HostetlerJune 25, 2026
3 hours ago

Most Popular

Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
Success
Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
By Orianna Rosa RoyleJune 24, 2026
1 day ago
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
11 hours ago
Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less
Retail
Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less
By Nick LichtenbergJune 24, 2026
1 day ago
Ray Dalio just finished a 10-day trip to China. He says global leaders know America ‘doesn’t have what it takes to fight to maintain its empire’
Asia
Ray Dalio just finished a 10-day trip to China. He says global leaders know America ‘doesn’t have what it takes to fight to maintain its empire’
By Nick LichtenbergJune 24, 2026
1 day ago
After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
Success
After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
By Orianna Rosa RoyleJune 23, 2026
2 days ago
Trump’s international student crackdown kicked off a domino effect that could shave nearly $500 billion off the economy
Economy
Trump’s international student crackdown kicked off a domino effect that could shave nearly $500 billion off the economy
By Tristan BoveJune 24, 2026
24 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.