• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
NewslettersCIO Intelligence

Why SAP’s CTO made scale a strategy for generative AI

By
John Kell
John Kell
Contributing Writer and author of CIO Intelligence
Down Arrow Button Icon
By
John Kell
John Kell
Contributing Writer and author of CIO Intelligence
Down Arrow Button Icon
May 29, 2024, 3:11 PM ET
Juergen Mueller.
Juergen Mueller.Courtesy of SAP

There’s an unavoidable question facing every tech leader as they embark on an AI adventure: take a limited approach or go big?

Recommended Video

For Juergen Mueller, the chief technology officer at SAP, the answer lies in the power of scale and in the areas where generative AI technology can drive the largest value for the most users possible.

“There’s an almost unlimited amount of generic use cases that we can and will bring to our customers,” says Mueller. But with more than 300 million enterprise users leaning on SAP’s cloud solutions, the German business software firm looks for ways to expand AI horizontally to all types of customers.

One big area of focus has been SAP’s generative AI copilot, Joule, which launched in September and by the end of this year, will be fully integrated with all major SAP cloud applications ranging from HR, finance, supply chain, and procurement. Joule is already integrated with SAP’s HR tool SuccessFactors, helping clients that craft 2 million job postings each year create stronger first drafts that can be utilized by hiring managers and recruiters.

SAP is investing more than $1 billion in AI over the next two years, focusing on the products it develops for customers—including automating workplace tasks, data and analytics, and code development tools—while also embedding AI internally at SAP. In the first half of this year, SAP introduced more than 25 new AI capabilities to boost productivity and HR-related tasks.

The company also invested in three generative AI companies last year: Aleph Alpha, Anthropic, and Cohere. And SAP has reorganized itself as the focus on AI intensifies, with a restructuring affecting around 8,000 jobs that will either see voluntary exists or re-skill internally.

SAP has taken an agnostic approach to partnerships, working with vendors ranging from OpenAI to Anthropic and allowing developers using SAP products like SuccessFactors to submit a prompt to those large language models and compare the generated outcomes. By experimenting with a few models, typically at least two to three at a time, Mueller says developers can find the best-suited model for each task.

Mueller expects to see more specialized large language models be developed for more targeted business use cases. “I don’t think there will be hundreds of large language models that we will use in a business context,” says Mueller. 

SAP is developing its own models, when it doesn’t get what it needs from what’s available on the market. Mueller says the firm is particularly focused on tabular data, like predictive analysis for financial data that’s organized in rows and columns.

In April, SAP extended its contract with Mueller for another three years through the end of 2027, a common arrangement for a German-based company where a supervisory board is given authority to advise executives like Mueller.

After the first two years of the contract, Mueller and the supervisory board meet to discuss what the future path for his work at SAP would look like if he were to stay on. “There’s sufficient planning,” says Mueller. “I like it because it starts some good thinking and reflection.”

Mueller, who was included on the Fortune 40 Under 40 list in 2020, joined SAP in 2013 and held various leadership roles including chief innovation officer before ascending to the CTO job in 2019. He oversees the SAP Business Technology Platform, which combines application development and automation, data management, analytics, and generative AI capabilities into one unified environment for SAP’s applications. 

Mueller believes workplaces need to enable their workforces to share ideas of how generative AI can automate tasks, rather than management forcing the technology onto an organization. To encourage greater experimentation of generative AI, SAP created an AI playground that allowed more than 60,000 employees to try out more than 2 million AI prompts last year.

“The best ideas, oftentimes, come from the people who are doing the work,” says Mueller.

John Kell

Send thoughts or suggestions to CIO Intelligence here.

NEWS PACKETS

EU task force says ChatGPT is not meeting data accuracy standards. The European Union’s privacy watchdog says OpenAI’s efforts to produce less factually false output from the company’s ChatGPT chatbot are not enough to ensure full compliance with EU data rules. But even with those preliminary conclusions, the task force remains undecided on legal issues, such as the lawfulness and fairness of OpenAI’s processing, TechCrunch reports. Ultimately, the issue is important as penalties can be levied for confirmed violations of the EU’s privacy regime.

Google’s AI search feature is already making big, early mistakes. After Google last week debuted the tech giant’s biggest change to search in many years, the new AI capabilities have since generated errors and untruths and caused a kerfuffle online. The launch extends a pattern of Google debuting new AI features that immediately have issues after their rollout—the Bard chatbot and its successor, Gemini, similarly ran into accuracy problems. But the New York Times reports that Google remains under pressure to move quickly to keep up with rivals, like Microsoft, and that means growing pains will occur along the way.

IBM's cybersecurity software sale shakes up vendor relationships for CISOs. IBM's decision earlier this month to sell the company's QRadar cybersecurity cloud software to Palo Alto Networks is considered a "stunning about-face" and puts customers in a position to either follow the migration of the QRadar legacy and SaaS suites to Palo Alto's Cortex XSIAM, or mull other options, according to a DarkReading report. Chief information security officers, even as they push to consolidate some cyber tools, aren't always keen to do so for threat detection and response, Wall Street Journal reports, and by using at least a couple of vendors, there is less risk that threats will slip through the cracks.

ADOPTION CURVE

While generative AI is the top type of AI solution deployed by companies, a survey by research firm Gartner shows that the primary obstacle to adoption is the difficulty in estimating and demonstrating the value of AI projects (49% of survey participants). Other top barriers include lack of talent/skills (42%), lack of confidence in the technical aspect of AI (40%), and lack of data (39%).

Gartner’s survey of 644 respondents from companies in the U.S., Germany, and the U.K. also found that the top way firms were using generative AI was when the tech was embedded in existing applications, like Microsoft’s Copilot for 365 or Adobe Firefly (34% of respondents were using generative AI in this manner). This was followed by customizing generative AI models with prompt engineering (25%), training or fine-tuning bespoke generative AI models (21%), or using standalone tools like ChatGPT or Gemini (19%).

JOBS RADAR

Hiring:

- Paula’s Choice Skincare, a skincare and beauty products maker, is seeking a VP of IT based in Seattle. Posted salary range: $250K to $280K/year.

- Intel is seeking a director of IT infrastructure based in San Jose, Calif., for the company’s programmable chips business that will spin off and become a standalone firm by early 2025. Posted salary range: $186.8K to $299.2K/year.

- CareScout, a subsidiary of insurance provider Genworth Financial, is seeking a chief product and technology officer based in New York City. Posted salary range: $275K to $325K/year.

Hired:

- RedTeam has appointed Patrick Smith as CTO, where he will steer technology product development for the provider of construction management software. Prior to joining RedTeam, Smith worked at consultancy PwC, where he led the development of software solutions for internal teams and clients.

- NCAA announced the appointment of John Macrina as VP and CTO. With more than 25 years of experience, Macrina most recently served as SVP and global head of enterprise technology at TelevisaUnivision.

- EXIT Realty Corp. announced Susan Harrison has been appointed to the position of chief information officer. Harrison, who has worked in real estate for 36 years, initially joined EXIT Realty in 2000.

- Nuvei named Gang Wang as CTO, reporting to the Canadian fintech company’s chair and CEO Philip Fayer. Wang will lead the technology team alongside former CTO Max Attias, who has been appointed to the new role of CIO.

- Lincoln Property appointed Keats Ali as CTO to oversee all aspects of IT, including enterprise applications, data architecture, and infrastructure. Ali has previously held senior roles at Chevron and Hines.

- OutSystems named Luis Blando as chief product and technology officer to further strengthen the company’s convergence of low-code application development and generative AI capabilities. Prior to joining OutSystems, Blando held leadership positions at Proofpoint, Intel, and Verizon.

This is the web version of CIO Intelligence, a weekly newsletter on the tech, trends, and news IT leaders need to know. Sign up for free.
About the Author
By John KellContributing Writer and author of CIO Intelligence

John Kell is a contributing writer for Fortune and author of Fortune’s CIO Intelligence newsletter.

See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Newsletters

NewslettersMPW Daily
What innovators—and Olivia Munn—are teaching women about catching breast cancer earlier
By Emma HinchliffeMarch 30, 2026
4 hours ago
Female worker with male worker using computer in innovation lab
NewslettersFortune Workplace Innovation
This company is giving workers a raise for using AI — here’s what they have to do to earn it
By Kristin StollerMarch 30, 2026
8 hours ago
In this photo illustration, a Dell logo displayed on a smartphone with Artificial Intelligence (AI) design in the background.
NewslettersCFO Daily
How Dell reinvented itself as an AI-server powerhouse — and what its CFO is building next
By Sheryl EstradaMarch 30, 2026
8 hours ago
NewslettersFortune Crypto
The API economy may soon grow by tens of millions of customers—here’s why
By Jeff John RobertsMarch 30, 2026
9 hours ago
C-SuiteNext to Lead
Coca-Cola, Walmart, and Adobe CEO shakeups have one thing in common: AI
By Ruth UmohMarch 30, 2026
9 hours ago
Oliver Kharraz, CEO of Zocdoc, sits on a couch.
NewslettersTerm Sheet
AI is reshaping the doctor visit—just not how you think
By Lily Mae LazarusMarch 30, 2026
9 hours ago

Most Popular

Europe
413,793 KitKat bars stolen: 'Whilst we appreciate the criminals’ exceptional taste, the fact remains that cargo theft is an escalating issue'
By Fortune EditorsMarch 28, 2026
2 days ago
Energy
Elon Musk warns the U.S. could soon be producing more chips than we can turn on. And China doesn’t have the same issue
By Fortune EditorsMarch 29, 2026
1 day ago
Energy
Russia was expecting a windfall from soaring oil prices, but relentless Ukrainian drone attacks are devastating nearly half its export capacity
By Fortune EditorsMarch 29, 2026
1 day ago
Personal Finance
Some cried. Others were speechless. How frontline workers walked away with checks averaging $240,000, nearly equal Wall Street bonuses, when KKR sold their company
By Fortune EditorsMarch 29, 2026
1 day ago
Success
She left a Silicon Valley VC to solve a problem left untouched for 88 years. Now her bra brand is the fastest growing at Nordstrom
By Fortune EditorsMarch 29, 2026
1 day ago
Energy
Saudi pipeline to bypass Hormuz hits 7 million barrel goal
By Fortune EditorsMarch 28, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.