• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
SuccessChipotle

Chipotle is simultaneously cutting costs and avocados as it green-lights robots to make your guacamole

By
Chloe Berger
Chloe Berger
Down Arrow Button Icon
By
Chloe Berger
Chloe Berger
Down Arrow Button Icon
April 25, 2024, 3:34 PM ET
The fast-food company is looking to implement AI to increase productivity.
The fast-food company is looking to implement AI to increase productivity. Andrew Renneisen / Stringer—Getty Images

Chipotle is about to get some robotic help to cut both costs and avocados. News of an Autocado robot first arose last summer, as the fast-food company looked to robots to cut, core, and peel avocados before a human takes on the mashing part for Chipotle’s signature guacamole. And the robot unveiling is imminent, according to the company’s first-quarter earnings.

Recommended Video

CEO Brian Niccol led a pretty chipper call, saying company sales “grew by 14% to reach $2.7 billion,” boosted by the return of popular menu items like chicken al pastor. Earlier this month, some speculated fast-food companies would be in hot water following California’s new $20 minimum-wage law, but Chipotle’s recent earnings shows companies can afford to maintain profits and pay workers well—they just have to be smart about how they adjust. 

One such effort is using robots alongside workers. “In our restaurants, we continue to explore technology tools that could drive higher productivity and improve the overall experience for our teams,” Niccol said. This avocado masher could be one such way to reduce costs and increase productivity while paying workers more. The company is looking to use “robotics and AI and finding other ways to do productivity,” he added. 

Niccol also said he’s “feeling really good about getting those into a restaurant probably in the back half of this year.” So get ready for some robot-human-hybrid guac. Currently, the CEO boasted of some of the lowest turnovers the company has seen. 

Of course, such tools can sometimes make workers nervous about their jobs being outsourced or encroached upon as managers look for a deal rather than paying their team what they’re worth. For instance, Wendy’s recently implemented AI in its drive-thrus, and vegan takeout company Kernel hired a six-axis robot arm to add veggie burgers to the assembly line. Of course, it doesn’t always go without a hitch, as Chipotle itself stopped using its tortilla-chip AI machine because it was too difficult to clean. But in general, fast-food companies are on the frontline of adding in these AI services, and many have found a way to keep both humans and robots living in peace.  

“It’s not that they are necessarily reducing the number of people,” Bank of America analyst Sara Senatore told Fortune’s Sasha Rogelberg of these AI tools. “It’s more that they’re making those people more productive and happier,” she added, explaining in a note that automated tools cut down on labor costs, which account on average for 36% of restaurant’s costs.  

Embracing new technological innovations is just one way chains can stay afloat under new state laws. They also can afford to raise their prices a bit, as Chipotle said it raised its menu prices by 6% to 7% in California.

Over this past year, in-store sales at Chipotle soared by 19% as the brand saw gains with consumers of all income brackets. It seems as if while some people might grumble a bit at an extra dollar for queso, the demand is still there and customers are willing to pay more.

“We think Chipotle will stay in the budget,” Jack Hartung, the company’s chief financial and chief administrative officer, said on the call. To wrap it all up, the burrito brand’s success marks early good signs for chains worried about implementing the new workers’ rights law. CEOs can serve themselves—and their employees, too—an extra helping of guac, as long as they really think creatively about how to cut costs and enhance productivity. 

At the Fortune Workplace Innovation Summit, Fortune 500 leaders will convene to explore the defining questions shaping the workforce of the future—delivering bold ideas, powerful connections, and actionable insights for building resilient organizations for the decade ahead. Join Fortune May 19–20 in Atlanta. Register now.
About the Author
By Chloe Berger
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Success

golf
Commentarybooks
How playing golf alone can make you better at your job
By Gary BelskyMay 8, 2026
3 hours ago
naomi
Commentarymental health
Naomi Osaka: the things I didn’t do to succeed
By Naomi OsakaMay 8, 2026
4 hours ago
Match Group CEO Spencer Rascoff
SuccessJobs
Match Group’s CEO revived a shuttered Tinder internship program for Gen Z—and received over 30,000 applications for just 27 spots
By Emma BurleighMay 8, 2026
4 hours ago
FARLEY
SuccessCareers
Ford CEO says his Gen Z son is choosing hands-on work: ‘He feels like that’s more fulfilling than doing summer school at some fancy college’
By Nick LichtenbergMay 7, 2026
16 hours ago
Airbnb cofounder and CEO Brian Chesky
SuccessJobs
Airbnb CEO Brian Chesky warns two types of people won’t survive the AI era: ‘pure people managers’ and workers who resist change
By Emma BurleighMay 7, 2026
23 hours ago
Mark Zuckerberg once gave a Facebook engineer startup advice at 2 a.m. while ‘hanging out with all the interns’—she quit and raised millions after
SuccessMark Zuckerberg
Mark Zuckerberg once gave a Facebook engineer startup advice at 2 a.m. while ‘hanging out with all the interns’—she quit and raised millions after
By Orianna Rosa RoyleMay 6, 2026
2 days ago

Most Popular

California farmers must destroy 420,000 peach trees after Del Monte closes its canneries and cancels more than $550 million in long-term contracts
North America
California farmers must destroy 420,000 peach trees after Del Monte closes its canneries and cancels more than $550 million in long-term contracts
By Sasha RogelbergMay 7, 2026
18 hours ago
U.S. Treasury will have to borrow $2 trillion this year just to continue functioning—more than $166 billion every month
Economy
U.S. Treasury will have to borrow $2 trillion this year just to continue functioning—more than $166 billion every month
By Eleanor PringleMay 7, 2026
1 day ago
'Blue dot fever' plagues musicians like Post Malone, Meghan Trainor, and Zayn as a growing list of artists cancel tours due to lagging ticket sales
Arts & Entertainment
'Blue dot fever' plagues musicians like Post Malone, Meghan Trainor, and Zayn as a growing list of artists cancel tours due to lagging ticket sales
By Dave Lozo and Morning BrewMay 7, 2026
20 hours ago
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
Magazine
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
By Sharon GoldmanMay 6, 2026
2 days ago
Current price of oil as of May 7, 2026
Personal Finance
Current price of oil as of May 7, 2026
By Joseph HostetlerMay 7, 2026
1 day ago
Tokyo is throwing out its strict office dress code and asking workers to wear shorts amid the war in Iran energy crisis
Success
Tokyo is throwing out its strict office dress code and asking workers to wear shorts amid the war in Iran energy crisis
By Emma BurleighMay 5, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.