• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
EnvironmentWealth

How much of your salary would you sacrifice to fight climate change? 69% claim they would give up 1%—but those in the U.S. are among the least keen to contribute

Orianna Rosa Royle
By
Orianna Rosa Royle
Orianna Rosa Royle
Associate Editor, Success
Down Arrow Button Icon
Orianna Rosa Royle
By
Orianna Rosa Royle
Orianna Rosa Royle
Associate Editor, Success
Down Arrow Button Icon
February 16, 2024, 7:15 AM ET
Group of young people cleaning rubbish from a beach
Volunteering to fight climate change is one thing, but would you sacrifice a chunk of your annual income to help?Alistair Berg—Getty Images

The era of “global boiling” is here, with United Nations scientists warning that drastic steps are needed to prevent climate change catastrophe. But reversing the terrifying trend isn’t going to be cheap.

The World Bank estimates that $90 trillion will need to be spent on sustainable infrastructure alone by 2030.

While you’d assume that most people expect governments—along with the corporate giants raking billions in profit while polluting the planet—to bear these costs, the majority of the world’s population would actually sacrifice a portion of their paycheck to help the cause.

A groundbreaking global study involving 130,000 participants has found that an astounding 69% would forfeit 1% of their income to combat climate change.

However, this isn’t the case in the States

The researchers, from the University of Bonn, the Leibniz Institute for Financial Research SAFE in Frankfurt and the University of Copenhagen interviewed individuals in 125 countries—and in all but 11 countries, the majority of people would give up a chunk of their income to fight global warming.

In the U.S., just 48% of people would be willing to contribute. In comparison, over 90% of the people of Myanmar and Uzbekistan would support climate solutions—despite earning significantly less.

Generally, the researchers discovered that the richer and colder a country is, the less willing its citizens would be to personally pay up in the fight to stop global warming.

American’s willingness to contribute is the ninth lowest in the world, with Brits, Canadians, Russians and New Zealanders also among the least willing to help. 

“Richer countries are still strongly dependent on fossil fuels,” Professor Teodora Boneva, a Research Associate University of Bonn, explained to the Daily Mail. ‘The adaptation costs could therefore be perceived as relatively high and the required lifestyle changes as too drastic.”

In the U.S., for example, 81% of the nation’s energy comes from fossil fuels. Meanwhile, America’s oil and gas industry supports over 10 million jobs and contributes to around 8% of the country’s GDP.

What’s more, wealthier economies have more money to splash out on sustainable adaptations and shelter their citizens from feeling the full effects of climate change, which could be diminishing people’s sense of urgency to pitch in. 

‘The most direct and immediate consequences are likely to be concentrated in more vulnerable countries, which have fewer resources to mitigate the negative consequences of the climate crisis,” Professor Boneva added.

The study also found that colder countries were less willing to foot the bill for climate change interventions, further suggesting that willingness to help is influenced by how immediate its consequences seem.

The countries least willing to contribute to curbing global warming 

1. Egypt – 30.5%
2. Israel – 37.3%
3. Lithuania – 40.6% 
4. Russia – 41.0% 
5. Kazakhstan – 45.0%
6. New Zealand – 46.4% 
7. Pakistan – 47.4% 
8. United Kingdom – 47.6% 
9. United States – 48.1% 
10. Canada – 48.7%

The countries most willing to contribute to personally support global warming 

1. Myanmar – 92.8%
2. Uzbekistan – 91.6%
3. Mongolia – 89.6%
4. Cambodia – 87.4%
5. Mali – 85.9%
6. Paraguay – 85.8%
7. Laos – 85.3%
8. Mauritius – 85.1%
9. Venezuela – 85.0%
10. Bolivia – 84.6%

Stop pointing the finger

Overall, the survey found 86% of people globally advocate for “pro-climate social norms” and think that people in their country should step up against global warming—but they’re simultaneously skeptical about how much others are really doing to pitch in.

It’s why pointing the finger and saying that the buck ends with someone else could do more harm than good.

“Systematic misperceptions about other people’s willingness to take action against climate change can be an obstacle to the successful fight against climate change,” the study’s co-author Armin Falk wrote in the report. “People who systematically underestimate public support for climate action are often less willing to take action themselves.”

Ultimately, when people feel like those around them aren’t actually doing anything to stop global warming but blame the government, then they are more likely to wonder why they should bother.

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Author
Orianna Rosa Royle
By Orianna Rosa RoyleAssociate Editor, Success
Instagram iconLinkedIn iconTwitter icon

Orianna Rosa Royle is the Success associate editor at Fortune, overseeing careers, leadership, and company culture coverage. She was previously the senior reporter at Management Today, Britain's longest-running publication for CEOs. 

See full bioRight Arrow Button Icon

Latest in Environment

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Environment

Environmentchief executive officer (CEO)
Vail Resorts CEO says it’s time to think beyond the $1,000 ski pass that helped build the empire
By Phil WahbaMarch 26, 2026
16 hours ago
bernie
AICongress
Bernie Sanders and AOC launch bill to ban new data-center construction
By Matthew Daly and The Associated PressMarch 25, 2026
1 day ago
david-f
CommentaryVenture Capital
Europe has survived 3 energy shocks in 4 years. The only way out is to stop buying power from its enemies
By David FrykmanMarch 25, 2026
2 days ago
Farmer standing in front a soybean farm
Economyfertilizer
Soaring fertilizer prices could pressure a U.S. agricultural industry that supports 50 million jobs and over $10 trillion in output
By Tristan BoveMarch 24, 2026
2 days ago
fauci
CommentaryCOVID-19 vaccines
How COVID turned America against science — and what it will take to win it back
By David Blumenthal and James A. MoroneMarch 24, 2026
3 days ago
EnergyEnergy Industry
Trump despises wind farms so much he’s paying a French energy giant $1 billion to stop building them and invest in natural gas instead
By Jordan BlumMarch 23, 2026
3 days ago

Most Popular

C-Suite
'I didn’t want anybody shooting me': Five Guys CEO gave away $1.5 million bonus to employees over botched BOGO burger birthday celebration
By Fortune EditorsMarch 25, 2026
1 day ago
Success
Palantir’s billionaire CEO says only two kinds of people will succeed in the AI era: trade workers — ‘or you’re neurodivergent’
By Fortune EditorsMarch 24, 2026
2 days ago
Environment
Vail Resorts CEO says it’s time to think beyond the $1,000 ski pass that helped build the empire
By Fortune EditorsMarch 26, 2026
16 hours ago
Success
JPMorgan’s Jamie Dimon says remote work breeds ‘rope-a-dope politics’ and stunts young workers’ growth
By Fortune EditorsMarch 25, 2026
1 day ago
Commentary
The Treasury just declared the U.S. insolvent. The media missed it
By Fortune EditorsMarch 23, 2026
3 days ago
Magazine
The youngest-ever female CEO of a Fortune 500 company is fighting Trump's cuts to keep Medicaid strong
By Fortune EditorsMarch 24, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.