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NewslettersCEO Daily

Moral leadership among CEOs is declining, even as more people demand it

By
Nicholas Gordon
Nicholas Gordon
and
Alan Murray
Alan Murray
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By
Nicholas Gordon
Nicholas Gordon
and
Alan Murray
Alan Murray
Down Arrow Button Icon
February 15, 2024, 3:12 AM ET
Dov Seidman's opening session at the 2016 Fortune Global Forum helped lead to the creation of the Fortune CEO Initiative.
Dov Seidman's opening session at the 2016 Fortune Global Forum helped lead to the creation of the Fortune CEO Initiative.Elisabetta Villa—Getty Images for TIME

Good morning.

My friend Dov Seidman, who runs the HOW Institute for Society, has a new survey out this morning assessing the “State of Moral Leadership in Business.” Its main finding: The demand for moral leadership is going up while the supply is going down. Ninety-three percent of respondents in the most recent survey said there was “high demand” for moral leadership in business, up from 88% in 2022 and 86% in 2020. But based on their behaviors, only 10% of CEOs ranked in Seidman’s top tier of moral leadership, compared to 12% in 2022.

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Needless to say, “moral leadership” is a tricky concept. And measuring it is even trickier. You can read Seidman’s full report here and explore his methodology here. But the bigger point is that business is changing, and leadership must change with it. Running a big business in an era of profound technological, geopolitical and cultural upheaval has become less and less about telling people what to do, and more and more about engaging them, inspiring them, providing a north star for them to follow, and guardrails to abide by. Says Seidman:

“Today’s leaders are facing unfamiliar challenges and ever-increasing expectations from stakeholders across society…They look to leaders for hope—and hope can only be fostered by leaders who bring out the best in people, who inspire collaboration, a common purpose, and future possibilities.”

Seidman has been on a journey with Fortune since December of 2016 when he was the opening speaker at the Fortune Global Forum held in Rome and at the Vatican. The 100 or so CEOs who attended the event spent their time sharing ideas on how the private sector can address some of the big, difficult social and environmental problems Pope Francis was focused on, and they presented their conclusions to the Pontiff at the end of the event. It was a moving two days and led to the creation of the Fortune CEO Initiative. In my view, it became a seminal moment in the development of a new form of capitalism more focused on positive social impact.

Like so many others, myself included, Seidman sees no conflict between “moral leadership” and long-term shareholder value. From the new report:

“Moral leadership inspires elevated behavior in people, shapes values-based organizational cultures, strengthens performance, nurtures meaningful relationships within teams, and builds stronger links to society and communities.”

And check out this week’s Leadership Next podcast with Blackbird.AI CEO Wasim Khaled, who explains why his company chose Valentine’s Day as the launch date for a new product—Compass—designed to help people assess the truth of information they access online. Find the interview on Apple Podcasts or Spotify.

More news below.


Alan Murray
@alansmurray

alan.murray@fortune.com

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AROUND THE WATERCOOLER

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This edition of CEO Daily was curated by Nicholas Gordon. 

This is the web version of CEO Daily, a newsletter of must-read insights from Fortune CEO Alan Murray. Sign up to get it delivered free to your inbox.

About the Authors
Nicholas Gordon
By Nicholas GordonAsia Editor
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Nicholas Gordon is an Asia editor based in Hong Kong, where he helps to drive Fortune’s coverage of Asian business and economics news.

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Alan Murray
By Alan Murray
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