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As CEO of the $96 billion Sam’s Club, Latriece Watkins is testing her mettle at the warehouse retailer that produced CEOs for Walmart, Target, and Walgreens

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RetailMcDonald's

McDonald’s to offer ‘Free Fries Friday’ through the end of 2023

By
Chris Morris
Chris Morris
Former Contributing Writer
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By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
October 24, 2023, 10:41 AM ET
McDonald's is offering free french fries on Fridays.
McDonald's is offering free french fries on Fridays. Matthias Balk/picture alliance via Getty Images

So much for your year-end diet plans.

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McDonald’s has launched “Free Fries Fridays,” a new promotion that will see the fast food chain giving away a free medium order of fries to customers every Friday through the end of the year.

“Free,” of course, is a word companies play a bit fast and loose with—and you will have to jump through a few hoops to get your hands on the salted, carb-filled goodness.

You will, for instance, have to download the McDonald’s app and opt into the rewards program after you’ve registered. You’ll also have to make an order of $1 or more to get the fries. And all orders must be from that mobile app and paid via contactless payment. You can’t just walk up to the counter and demand free food.

And, natch, you can only redeem the offer once per Friday.

This isn’t the first time McDonald’s has given out free food via its app. Last December, the chain offered everything from quirky McDonald’s merchandise to free or deeply discounted menu items to free food for life.

While it’s technically a burger joint, McDonald’s knows the drawing power of its fries. It has, in the past, made a fork out of French Fries and even topped them with chocolate. One location in Sydney, in 2016, only sold fries, bypassing the other menu options.

And it speaks to the popularity of the side item that after McDonald’s quit doing business in Russia following that country’s invasion of Ukraine, the biggest complaint from Russian citizens as the country opened up replacement restaurants was that they didn’t have the fries they wanted.

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Author
By Chris MorrisFormer Contributing Writer

Chris Morris is a former contributing writer at Fortune, covering everything from general business news to the video game and theme park industries.

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