• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
PoliticsIsrael

Israeli survivors recount music festival massacre, where Hamas militants killed at least 260: ‘They didn’t see us as human beings. They looked at us with pure, pure hate’

By
Isabel Debre
Isabel Debre
and
The Associated Press
The Associated Press
Down Arrow Button Icon
By
Isabel Debre
Isabel Debre
and
The Associated Press
The Associated Press
Down Arrow Button Icon
October 9, 2023, 9:57 AM ET
Rockets firing from the Gaza Strip.
Rockets are fired toward Israel from the Gaza Strip, Saturday, Oct. 7, 2023. AP Photo/Fatima Shbair, File

The night was a getaway. Thousands of young men and women gathered at a vast field in southern Israel near the Gaza border to dance without a care. Old and new friends jumped up and down, reveling the swirl of the bass-heavy beats.

Maya Alper was standing toward the back of the bar with teams of environmentally conscious volunteers, picking up trash and passing out free vodka shots to party-goers who reused their cups. Just after 6.a.m., as a light-blue dawn broke and the headliner D.J. took the stage, air raid sirens cut through the ethereal trap music. Rockets streaked overhead.

Alper, 25, jumped into her car and raced to the main road. But at the intersection she encountered crowds of stricken festival attendees, shouting at drivers to turn around. Then, a noise. Firecrackers? Panicked men and women staggering down the road just in front of her fell to the ground in pools of blood. Gunshots.

The open-air Tribe of Nova music festival will go down in Israeli history as the country’s worst civilian massacre. Dozens of Hamas militants who had blown through Israel’s heavily fortified separation fence and crossed into the country from Gaza opened fire on young Israelis who had come together for a joyous night of electronic music. Some attendees were drunk or high on drugs, magnifying their confusion and terror.

“We were hiding and running, hiding and running, in an open field, the worst place you could possibly be in that situation,” said Arik Nani from Tel Aviv, who had gone to the party to celebrate his 26th birthday. “For a country where everyone in these circles knows everyone, this is a trauma like I could never imagine.”

While rockets rained down, revelers said militants converged on the open field while others waited near bomb shelters, gunning down people who were seeking refuge. Israeli communities on either side of the festival grounds also came under attack, with Hamas gunmen abducting dozens of men, women and children — including elderly and disabled people — and killing scores of others in Saturday’s unprecedented surprise attack.

The staggering toll of the festival was becoming clear early Monday, as Israel’s rescue service Zaka said paramedics had recovered at least 260 bodies. Festival organizers said they were helping Israeli security forces locate attendees who were still missing. The death toll could rise as teams continue to clear the area.

As the carnage unfolded before her, Alper pulled a few disoriented-looking revelers into her car from the street and accelerated in the opposite direction. One of them said he had lost his wife in the chaos and Alper had to stop him from breaking out of the car to find her. Another said she had just seen Hamas gunmen shoot and kill her best friend. Another rocked in his seat, murmuring over and over, “We are going to die.” In the review mirror, Alper watched the dance floor where she had spent the past ecstatic hours transform into a giant cloud of black smoke.

Nowhere was safe, she said. The roar of explosions, hysterical screams and automatic gunfire felt closer the further she drove. When a man just meters away shouted, “God is great!”, Alper and her new companions sprung out of the car and sprinted through open fields toward a mass of bushes.

Alper felt a bullet whiz past her left ear. Aware the gunmen would outrun her, she plunged into a tangle of shrubs. Peering through thorns, she said she saw one of her passengers, the girl who had lost her friend, shriek and collapse as a gunman stood over her limp body, grinning.

“I can’t even explain the energy they (the militants) had, it was so clear they didn’t see us as human beings,” she said. “They looked at us with pure, pure hate.”

For over six hours, Alper — and thousands of other concert attendees — hid without help from the Israeli army as Hamas militants sprayed automatic gunfire and threw grenades.

Her limbs were so contorted into a tangled mess in the bush that she couldn’t wiggle her toes. At different points, she heard militants speak in Arabic just beside her. A yoga devotee who practices meditation, Alper said she focused on her breath — “breathing and praying in every way I knew possible.”

“Every time I thought of anger, or fear or revenge, I breathed it out,” she said. “I tried to think of what I was grateful for — the bush that hid me so well that even birds landed on it, the birds that were still singing, the sky that was so blue.”

A tank instructor in the Israeli army, Alper knew she was safe when she heard a different kind of explosion — the sound of an Israeli army tank round. She shouted for help and soon soldiers were lifting her out of the bush. Around her lay the lifeless body of one of her friends. The girl from her car she had seen collapse was nowhere to be found — she believes that Hamas militants took her into Gaza.

Alper said the Israeli army, on its way to fight Hamas militants in the hard-hit kibbutz of Be’eri near the Gaza border, was at a loss as to know what to do with her.

At that moment, a pick-up truck full of Palestinian citizens of Israel pulled up. The men from the Bedouin city of Rahat were scouring the area to help rescue Israeli survivors. Helping Alper into their car, they drove her to the police station, where she collapsed, crying, into her father’s arms.

“This is not just war. This is hell,” Alper said. “But in that hell I still feel that somehow, we can choose to act out of love, and not just fear.”

Subscribe to Fortune Gulf Brief. Every Tuesday, this new newsletter will deliver clear-eyed, authoritative intelligence on the deals, decisions, policies, and power shifts shaping one of the world’s most consequential regions, written for the people who need to act on it. Sign up here.
About the Authors
By Isabel Debre
See full bioRight Arrow Button Icon
By The Associated Press
See full bioRight Arrow Button Icon

Latest in Politics

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Politics

trump
CommentaryWhite House
Trump thinks he’s flying to Beijing with leverage. China spent 6 years making sure he doesn’t have any
By Steve H. HankeMay 10, 2026
40 minutes ago
UK moves warship to Middle East for potential Hormuz mission
PoliticsMilitary
UK moves warship to Middle East for potential Hormuz mission
By Ellen Milligan and BloombergMay 9, 2026
12 hours ago
Iran war is draining world’s oil buffer at an unprecedented pace
EnergyOil
Iran war is draining world’s oil buffer at an unprecedented pace
By Grant Smith, Yongchang Chin and BloombergMay 9, 2026
12 hours ago
A federal judge weighing the future of a D.C. golf course doesn’t want to be Amy Poehler, but Trump might be interested as he remakes parks
PoliticsDonald Trump
A federal judge weighing the future of a D.C. golf course doesn’t want to be Amy Poehler, but Trump might be interested as he remakes parks
By Steven Sloan and The Associated PressMay 9, 2026
15 hours ago
Russian debt defaults are surging, with a quarter of the bond market at risk, while Putin hides in bunkers fixated on his war instead of the economy
EconomyRussia
Russian debt defaults are surging, with a quarter of the bond market at risk, while Putin hides in bunkers fixated on his war instead of the economy
By Jason MaMay 9, 2026
16 hours ago
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals ‘dirty little secret’
PoliticsSocial Security
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals ‘dirty little secret’
By Jason MaMay 9, 2026
18 hours ago

Most Popular

'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
Future of Work
'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
By Jake AngeloMay 9, 2026
22 hours ago
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals 'dirty little secret'
Politics
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals 'dirty little secret'
By Jason MaMay 9, 2026
18 hours ago
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
Success
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
By Orianna Rosa RoyleMay 9, 2026
23 hours ago
You're probably safe from the Hantavirus outbreak, but here's what you absolutely must not do, experts say
Politics
You're probably safe from the Hantavirus outbreak, but here's what you absolutely must not do, experts say
By Catherina GioinoMay 8, 2026
2 days ago
Companies are abandoning 'peanut butter' raises as pay-for-performance takes over the workplace in the AI era
Future of Work
Companies are abandoning 'peanut butter' raises as pay-for-performance takes over the workplace in the AI era
By Marco Quiroz-GutierrezMay 9, 2026
1 day ago
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
Magazine
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
By Sharon GoldmanMay 6, 2026
4 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.