• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceMarkets

JPMorgan’s top strategist warns stocks could be about to plummet 20%: ‘I’m not sure how we’re going to avoid’ a recession

By
Chloe Taylor
Chloe Taylor
Down Arrow Button Icon
By
Chloe Taylor
Chloe Taylor
Down Arrow Button Icon
October 6, 2023, 6:56 AM ET
Traders work on the floor of the New York Stock Exchange on June 14, 2023 in New York City. One of them looks stressed.
Stocks could be about to tumble by as much as 20%, according to JPMorgan's top strategist.Spencer Platt—Getty Images

It’s been a rocky few weeks on Wall Street—but according to JPMorgan’s top strategist, things could be about to get a whole lot worse.

Recommended Video

In an interview with CNBC’s Fast Money on Thursday, Marko Kolanovic, JPMorgan’s chief market strategist and co-head of global research, said America’s biggest bank is maintaining a “somewhat negative” outlook for stocks.

“[We’re] not necessarily calling immediate sharp pullback, but we do think that recession will eventually happen,” he said. “I’m not sure how we’re going to avoid [a recession] if we stay at this level of interest rates.”

He acknowledged that the U.S. labor market was still strong, but noted cracks were beginning to show when it came to American consumerism.

“Rates could go a little higher, which [would be] problematic for a lot of people,” he said. “This [recession] will eventually come…the upside versus downside in stocks is not that great.”

This economic uncertainty meant choosing cash at a 5.5% return was an attractive defensive position, according to Kolanovic.

“Could there be another five, six, seven percent upside in equities? Of course… But there’s a downside,” he explained. “It could be 20% downside. Compare that to cash: 5.5%. So how much equity upside above 5.5% [is there]?”

The so-called Magnificent Seven stocks—Amazon, Alphabet, Meta, Apple, Tesla, Microsoft, and Nvidia—would be particularly hard-hit by a recession, Kolanovic predicted. Those stocks have led the gains on major U.S. indices this year—but the JPMorgan strategist warned they were susceptible to “catching down”to the rest of the stock market and sectors like consumer staples and utilities.

Stocks got off to a good start in the first half of this year, with the S&P 500 logging a return of more than 16% by the end of June. As traders geared up for 2023, equities were coming off of their worst year since the financial crisis.

However, stocks have found themselves on shakier ground in recent weeks, with investors spooked by the Federal Reserve’s higher-for-longer interest rates warning and concerned about how long the U.S. economy can maintain its resilience.

Turbulence in the market has seen the S&P 500 shed almost 6% since the start of September. Some calculations suggest that the S&P 500 is headed below 3,000 points—which would be at least a 30% decline from current levels.

Kolanovic isn’t a lone voice on Wall Street when it comes to bracing for things to take another downward turn.

Albert Edwards, a global strategist at French investment bank Société Générale, warned recently that markets were currently mimicking the run-up to 1987’s stock market crash. He argued in a note on Tuesday that there was “plenty of evidence to suggest a recession is imminent.”

“All you can do is brace yourself and hope for the best,” he said.

Barclays too

Meanwhile, Barclays analysts wrote in a note to clients this week that an equities crash was needed to rescue the flailing bond market.

“We can think of one scenario where bonds rally materially: if risk assets fall sharply in the coming weeks,” they said.

Bank of America said at the end of September that investors were dumping stocks at the fastest rate since the end of 2022. The lender’s most recent survey of global fund managers found that while institutional investors are not quite “extremely bearish,” they aren’t feeling bullish either.

Wall Street bulls Goldman Sachs and Citigroup, meanwhile, have lowered their year-end price targets for the S&P 500 index.

Some staunch bulls are standing their ground, though.

Ed Yardeni, the founder of Yardeni Research, predicted earlier this month that a Santa Claus rally would take hold of markets toward the end of 2023, lifting the S&P 500 to somewhere near 4,600 points—8% higher than current levels.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
By Chloe Taylor
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

Torsten Slok, wearing a suit, speaks on a stage with a gold and black background.
AILabor
‘The gains will be substantial’: The AI shock is looking a lot like the China shock, and a top economist says that’s actually good news
By Sasha RogelbergMay 10, 2026
11 minutes ago
trump
CommentaryWhite House
Trump thinks he’s flying to Beijing with leverage. China spent 6 years making sure he doesn’t have any
By Steve H. HankeMay 10, 2026
11 minutes ago
UK moves warship to Middle East for potential Hormuz mission
PoliticsMilitary
UK moves warship to Middle East for potential Hormuz mission
By Ellen Milligan and BloombergMay 9, 2026
11 hours ago
Iran war is draining world’s oil buffer at an unprecedented pace
EnergyOil
Iran war is draining world’s oil buffer at an unprecedented pace
By Grant Smith, Yongchang Chin and BloombergMay 9, 2026
12 hours ago
Trump Media posts $405 million loss driven by crypto holdings
CryptoDonald Trump
Trump Media posts $405 million loss driven by crypto holdings
By Yash Roy and BloombergMay 9, 2026
12 hours ago
The federal government must issue more debt than it expected as cash flow weakens, and ‘the bond market is shouting’
InvestingDebt
The federal government must issue more debt than it expected as cash flow weakens, and ‘the bond market is shouting’
By Jason MaMay 9, 2026
12 hours ago

Most Popular

'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
Future of Work
'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
By Jake AngeloMay 9, 2026
21 hours ago
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals 'dirty little secret'
Politics
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals 'dirty little secret'
By Jason MaMay 9, 2026
17 hours ago
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
Success
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
By Orianna Rosa RoyleMay 9, 2026
22 hours ago
You're probably safe from the Hantavirus outbreak, but here's what you absolutely must not do, experts say
Politics
You're probably safe from the Hantavirus outbreak, but here's what you absolutely must not do, experts say
By Catherina GioinoMay 8, 2026
2 days ago
Companies are abandoning 'peanut butter' raises as pay-for-performance takes over the workplace in the AI era
Future of Work
Companies are abandoning 'peanut butter' raises as pay-for-performance takes over the workplace in the AI era
By Marco Quiroz-GutierrezMay 9, 2026
1 day ago
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
Magazine
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
By Sharon GoldmanMay 6, 2026
4 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.