• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
NewslettersCEO Daily

The rise of China and a weak yen helped drag down Japan on the Fortune Global 500. They’re also reasons to be optimistic for its future

By
Peter Vanham
Peter Vanham
and
Nicholas Gordon
Nicholas Gordon
Down Arrow Button Icon
By
Peter Vanham
Peter Vanham
and
Nicholas Gordon
Nicholas Gordon
Down Arrow Button Icon
August 17, 2023, 6:35 AM ET
A weak yen and the value of not being China is making Japanese companies more appealing to investors.
A weak yen and the value of not being China is making Japanese companies more appealing to investors. Kiyoshi Ota—Bloomberg via Getty Images

Good morning, Peter Vanham here in Geneva.

It’s hard for any business leader to make sense of economic indicators, these days, and no country better embodies this schizophrenic reality better than Japan.

Recommended Video

As my colleague Nicholas Gordon points out today in an analysis of Japanese firms on the Fortune Global 500, Japan’s presence among the world’s biggest companies is in steep decline.

Back in 1995, when the Global 500 debuted, “the firm that beat everyone else on the list wasn’t Walmart or Exxon or GM…it was Japan’s Mitsubishi Corporation.” Japan had just about as many companies on the list as the U.S., and its companies generated more revenue than any other major market.  

Fast forward to today, and Japan Inc. is almost nowhere to be found.

Its presence in the Global 500 shrank from 149 to 41 companies, featuring few if any newcomers. In its stead, China has become the top dog, alongside the U.S. Both countries also regularly boast newcomers on the list, especially from the tech sector. In a throwback to the 1980s and its Walkmans, Japan’s greatest tech player is still Sony Corporation. 

Yet at the same time, Japan’s stock market today is partying like it’s (early) 1989. In May, the Nikkei index hit its highest level in 33 years. And bizarrely, some of the same indicators that explain its fall on the Global 500 are reasons for Japan Inc.’s stock market rise: A weak yen and the fact that it isn’t China. 

On the currency side, a weak yen means that Japanese company revenues have declined year-over-year in dollar terms (the basis of the Global 500). But it also means that their export forecast is rosier, as Japanese companies become more competitive in the global market. Japan’s GDP growth beat expectations this past quarter, coming in at a whopping 6% annualized rate for Q2. 

On the geo-economic side, China’s rise also hurts and helps Japan. It hurts the country, as many of its companies are displaced on the Global 500 by emerging Chinese competitors. But as tensions between China and the rest of the world mount, Japan also emerges as the most viable “not-China” destination in Asia, whether in stock investment or trading.

For business leaders, making sense of these seemingly contradictory realities is part of navigating the world today. One man who doesn’t have a problem with that, though, is Warren Buffett. In June, he significantly raised his shareholding in Japan’s top trading houses, their decline on the Global 500 be damned.

More news below.

Peter Vanham
peter.vanham@fortune.com
@petervanham

TOP NEWS

Toppled Tower

Intel is canceling its $5.4 billion deal to buy Israel-based chip manufacturer Tower Semiconductor after it failed to win approval from antitrust regulators in China, where both firms have significant business. Intel had hoped the acquisition would bolster its chipmaking efforts after falling behind Samsung and TSMC. China may have wanted to scupper the deal to reciprocate U.S. pressure on the country’s own domestic semiconductor industry. The Associated Press

Consultant CEOs

A stint at a high-flying consulting firm isn’t enough to land someone as a CEO, due to a lack of real-world experience. Only three of the 47 former management consultants running Fortune 500 companies got a C-suite job straight from a consulting firm. But consulting experience still provides benefits, as proximity to executives at other large companies leads to “learning by osmosis,” says Hal Lawton, CEO of Tractor Supply (ranked No. 291 on the Fortune 500). Fortune

On Target

Target will shift how it presents heritage-month-themed merchandise, after it botched the response to a customer backlash to Pride apparel. For customers, Target stores are the “place that they go to get away from everyday life,” Target CEO Brian Cornell said. Sales last quarter dropped 5.4%, and the retailer lowered its forecast for full-year sales and profits. Still, investors may have expected worse: Shares were up 3% in Wednesday trading. The Wall Street Journal

AROUND THE WATERCOOLER

From Marc Benioff to Mark Zuckerberg to Peter Thiel, Silicon Valley’s billionaires have acquired huge plots of land in Hawaii. Here’s how they’re responding to the devastating fire by Kylie Robison

CFO turnover at Fortune 1000 companies has spiked 30% since last year by Sheryl Estrada

Headspace’s CEO on what business is overlooking when it comes to mental health by Fortune Editors

Fancy offices will be the only ones to survive the hybrid work shift, says property tycoon by Eleanor Pringle

Commentary: LinkedIn is uniquely positioned to benefit from Twitter’s meltdown–and disgruntled X users are offering Microsoft a blueprint for social media supremacy by Vivek Wadhwa and Alex Salkever

The world’s biggest single investor in the stock market returned $143 billion in the first half of the year thanks to A.I. and tech by Chloe Taylor

This edition of CEO Daily was curated by Nicholas Gordon. 

This is the web version of CEO Daily, a newsletter of must-read insights from Fortune CEO Alan Murray. Sign up to get it delivered free to your inbox.

About the Authors
By Peter VanhamEditorial Director, Leadership
LinkedIn icon

Peter Vanham is editorial director, leadership, at Fortune.

See full bioRight Arrow Button Icon
Nicholas Gordon
By Nicholas GordonAsia Editor
LinkedIn iconTwitter icon

Nicholas Gordon is an Asia editor based in Hong Kong, where he helps to drive Fortune’s coverage of Asian business and economics news.

See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Newsletters

Shivon Zilis was caught between Elon Musk, OpenAI, and motherhood
NewslettersMPW Daily
Shivon Zilis was caught between Elon Musk, OpenAI, and motherhood
By Emma HinchliffeMay 8, 2026
2 days ago
Anduril CEO Brian Schimpf
NewslettersTerm Sheet
Brian Schimpf has been quietly running Anduril since its earliest days. And once he’s talking, he has a lot to say
By Allie GarfinkleMay 8, 2026
2 days ago
Apple AirPods Pro in Cupertino, California, on Sept. 9, 2025. (Photo: David Paul Morris/Bloomberg/Getty Images)
NewslettersFortune Tech
Apple AirPods with cameras are coming
By Andrew NuscaMay 8, 2026
2 days ago
State Street’s CEO warns of a global fertilizer crisis due to the Iran war: ‘I personally worry about what happens if this goes on much longer’
NewslettersCEO Daily
State Street’s CEO warns of a global fertilizer crisis due to the Iran war: ‘I personally worry about what happens if this goes on much longer’
By Diane BradyMay 8, 2026
2 days ago
The beauty founder who built a business on QVC is ready as America discovers a new love for live shopping
NewslettersMPW Daily
The beauty founder who built a business on QVC is ready as America discovers a new love for live shopping
By Emma HinchliffeMay 7, 2026
3 days ago
Anthropic’s SpaceX compute deal comes as AI data center backlash grows—fueled by both real grievances and conspiracy theories
NewslettersEye on AI
Anthropic’s SpaceX compute deal comes as AI data center backlash grows—fueled by both real grievances and conspiracy theories
By Sharon GoldmanMay 7, 2026
3 days ago

Most Popular

'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
Future of Work
'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
By Jake AngeloMay 9, 2026
20 hours ago
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals 'dirty little secret'
Politics
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals 'dirty little secret'
By Jason MaMay 9, 2026
16 hours ago
You're probably safe from the Hantavirus outbreak, but here's what you absolutely must not do, experts say
Politics
You're probably safe from the Hantavirus outbreak, but here's what you absolutely must not do, experts say
By Catherina GioinoMay 8, 2026
2 days ago
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
Success
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
By Orianna Rosa RoyleMay 9, 2026
21 hours ago
Companies are abandoning 'peanut butter' raises as pay-for-performance takes over the workplace in the AI era
Future of Work
Companies are abandoning 'peanut butter' raises as pay-for-performance takes over the workplace in the AI era
By Marco Quiroz-GutierrezMay 9, 2026
1 day ago
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
Magazine
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
By Sharon GoldmanMay 6, 2026
4 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.