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Republicans may have overestimated how much voters care about ‘woke CEOs’

By
Nicholas Gordon
Nicholas Gordon
and
Alan Murray
Alan Murray
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By
Nicholas Gordon
Nicholas Gordon
and
Alan Murray
Alan Murray
Down Arrow Button Icon
August 8, 2023, 1:12 AM ET
Vivek Ramaswamy and his fellow candidates for the Republican presidential nomination are banking that "anti-wokeness" will lead them to victory.
Vivek Ramaswamy and his fellow candidates for the Republican presidential nomination are banking that "anti-wokeness" will lead them to victory. Scott Olson—Getty Images

Good morning.

Is attacking “woke CEOs” a winning political tactic? Two Republican contenders for the U.S. presidency—Ron DeSantis and Vivek Ramaswamy—clearly think so. But early evidence suggests they may be miscalculating. Both candidates have toned done their anti-corporate rhetoric of late. And a recent New York Times poll found Republicans favored a “law and order candidate” over a “candidate who focuses on ‘woke’ ideology” by margins of two to one.

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In a recent interview with Margaret Hoover on the PBS show “Firing Line,” Ramaswamy launched into his trademark attack on “stakeholder capitalism” as a “perversion of how a democratic society is supposed to work.” Companies pushing measures to address climate change and racial justice, he said, “blur the boundary between our civic space and our space as capitalists. We don’t want capitalism and democracy sharing the same bed. We need a clean divorce.” 

That certainly fits classical economic history. But as many polls have shown, Americans trust CEOs more than they trust politicians—or, at least, distrust them less. The argument that CEOs should leave tough issues like climate change and racial justice to government—which Ramaswamy and others deride as being overtaken by the “deep state”—is hardly likely to excite GOP voters. That’s why, I suspect, attacks on CEOs are subsiding… and why CEOs are lying low until they do.

More news below. And read how even Zoom now is trying to get workers back to the office, while workers in the U.S. continue to resist.


Alan Murray
@alansmurray

alan.murray@fortune.com

TOP NEWS

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AROUND THE WATERCOOLER

Top HSBC boss calls the U.K. ‘weak’ for taking sides with the U.S. against China by Prarthana Prakash

SEC Chair Gary Gensler predicts A.I. ‘will be the center of future crises, future financial crises’ by Chris Morris and Will Daniel

Employers plan to raise pay next year as inflation and salary transparency lead to higher compensation expectations by Paige McGlauflin and Joseph Abrams

The housing market’s seller strike is so ruthless that only 7 of the nation’s 200 largest markets are back to pre-pandemic inventory levels by Lance Lambert

Startups are selling off their assets on the cheap—and that could spell big opportunity for competitors and VCs by Anne Sraders

This edition of CEO Daily was curated by Nicholas Gordon. 

This is the web version of CEO Daily, a newsletter of must-read insights from Fortune CEO Alan Murray. Sign up to get it delivered free to your inbox.

About the Authors
Nicholas Gordon
By Nicholas GordonAsia Editor
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Nicholas Gordon is an Asia editor based in Hong Kong, where he helps to drive Fortune’s coverage of Asian business and economics news.

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