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FinanceSpotify

Spotify is the latest streaming service to raise prices

By
Chris Morris
Chris Morris
Former Contributing Writer
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By
Chris Morris
Chris Morris
Former Contributing Writer
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July 24, 2023, 10:51 AM ET
Spotify is about to cost more.
Spotify is about to cost more. Gabby Jones—Bloomberg/Getty Images
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Yet another streaming service is bumping up prices.

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Spotify has joined the growing list of services to hike subscription costs, announcing plans Monday to raise the monthly charge for its premium plans.

Effective immediately, a Premium Single subscription will jump from $10 per month to $11. Premium Family and Student plans are also going up by a dollar, with costs rising to $17 and $6 per month, respectively. And the Premium Duo plan will see a $2 increase, moving from $13 to $15.

“The market landscape has continued to evolve since we launched. So that we can keep innovating, we are changing our Premium prices across a number of markets around the world,” Spotify said in a blog post announcing the changes. “These updates will help us continue to deliver value to fans and artists on our platform.”

There could be an element of catch-up involved as well. Apple Music, Amazon Music, and YouTube Music all raised the cost of their individual plans to $11 in recent months. And video services are doing the same.

Peacock, last week, raised its prices by as much as $2 per month. And the price of YouTube Premium jumped from $11.99 to $13.99 per month as well.

In January, Warner Bros. Discovery hiked the price of its Max platform by $1 per month. Last year, Disney raised the price of the ad-free version of Disney+ by $3 per month and tacked an extra $2 per month charge onto Hulu’s ad-free service. Netflix, also, has raised prices, increasing the price of its standard plan by $1.50 and recently doing away with its Basic plan for new customers.

The move by Spotify will bring a cash windfall. The company, in its most recent earnings summary, said it had roughly 210 million premium subscribers, meaning the company could see an additional $2.5 billion in revenue.

Premium subscribers will be given a one-month grace period before the new price becomes effective, unless they cancel before that period ends.

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About the Author
By Chris MorrisFormer Contributing Writer

Chris Morris is a former contributing writer at Fortune, covering everything from general business news to the video game and theme park industries.

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