• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
NewslettersBroadsheet

Why the CEOs of OnlyFans and Latin America’s top women’s health companies see the region as a growth market

Emma Hinchliffe
By
Emma Hinchliffe
Emma Hinchliffe
Most Powerful Women Editor
Down Arrow Button Icon
Emma Hinchliffe
By
Emma Hinchliffe
Emma Hinchliffe
Most Powerful Women Editor
Down Arrow Button Icon
May 8, 2023, 8:20 AM ET
Only Fans CEO Amrapali Gan speaks during the Web Summit Rio 2023 on May 3, 2023.
Only Fans CEO Amrapali Gan speaks during the Web Summit Rio 2023 on May 3, 2023. Mauro Pimentel—AFP/Getty Images

Good morning, Broadsheet readers! Twitter reportedly cuts its parental leave, Camilla is crowned Queen, and CEOs talk Latin American growth at Web Summit Rio. Have a productive Monday.

Recommended Video
Only Fans CEO Amrapali Gan speaks during the Web Summit Rio 2023 on May 3, 2023.
Mauro Pimentel—AFP/Getty Images

– Growth market. Last week, the Lisbon-based tech conference Web Summit hosted its first Latin America spinoff in Rio de Janeiro, Brazil. I had the pleasure of spending the week in Rio alongside some of the most exciting Latin American founders and entrepreneurs and leaders of global companies seeking to expand in the region.

Onstage, I interviewed Amrapali Gan, the CEO of OnlyFans, the subscription-based platform for content creators best known as a home for adult content. You may remember Gan from my Fortune profile of her, which published in January. The former CMO and chief communications officer became OnlyFans’ CEO at the end of 2021 and has spent the year and a half since trying to “clear up misconceptions” about the platform.

We covered much of that territory, which you can read about here. But it was also fascinating to learn more about OnlyFans’ growth in Latin America. Gan pointed out that Latin America has a strong “fandom culture”—from support for soccer teams to the famous “come to Brazil” comments on celebrities’ Instagram posts—that has helped OnlyFans secure a foothold in the region. She declined to share how much of the company’s 2021 near-$1 billion in revenue or what percentage of its 220 million users or 3 million creators are based there. But she views Latin America as a “growth region” for the platform that sees itself as a way for creators to connect more directly with fans than they can on YouTube or Instagram.

Separately, I interviewed a group of Brazil-based founders and investors behind women’s health companies. Stephanie von Staa Toledo is the founder of Oya Care, a women’s health platform for fertility and OB/GYN care in Brazil. One major challenge of building her business—and pitching to investors—is that much of the data around women’s health and the category’s investment potential is based on the U.S. and Western Europe.

That data mismatch can be consequential. For example, Brazil is a younger country than the U.S. or most of Western Europe; the median age is 33, compared to 38 in the U.S. For anyone building a women’s health business in Brazil, that means the most salient problems to address are access to contraception, sexual health, and, increasingly, fertility, rather than aging or menopause.

Von Staa Toledo was joined by Roberta Sotomaior, the cofounder of Bloom Care, a health tech platform for women and families; Izabel Gallera, a partner at the early-stage VC firm Canary; and Fabiana Barruffini, a partner at IKJ Capital. Altogether, their insights—and Gan’s—taught us more about what it takes to build a business in Latin America today.

Emma Hinchliffe
emma.hinchliffe@fortune.com
@_emmahinchliffe

The Broadsheet is Fortune’s newsletter for and about the world’s most powerful women. Today’s edition was curated by Kinsey Crowley. Subscribe here.

ALSO IN THE HEADLINES

- Leave it. New York Times reporter Kate Conger reported (via her Twitter feed) that Twitter, under Elon Musk, is cutting its parental leave policy from 20 weeks to two weeks plus whatever is legally mandated in an employee's location. Glamour

- Queen Camilla. The coronation of King Charles III this weekend saw Camilla given the title of Queen—a drastic change from the days when she was denied a church wedding because of her divorce. First Lady Jill Biden represented the U.S. at the ceremony. Washington Post

- Meet Liz? A controversial new profile of Elizabeth Holmes spends time with the convicted Theranos founder before she is expected to report to prison. Now going by Liz, Holmes attempts to drum up sympathy as she prepares to part from her new baby to serve her prison sentence. New York Times

MOVERS AND SHAKERS: Dr. Rochelle Walensky will step down as head of the Centers for Disease Control. 

IN CASE YOU MISSED IT

- Party time. Email is out, and texting is in. The app Partiful is an increasingly popular way to organize events, all via text message rather than email. Cofounder Shreya Murthy says most of the app's users are 20- and 30-somethings, but it's gaining adoption among other kinds of users too. Wall Street Journal

- Added benefit. Amid a labor shortage in the U.K., more companies are adding menopause and miscarriage leave as benefits to attract workers. British job postings that mention leave for pregnancy loss skyrocketed 3,000% between March of 2022 and that month this year. Bloomberg

- Sister senators. Six "sister senators" of the South Carolina State Senate are working together to block the state's GOP-controlled legislature from passing an even more extreme abortion ban, outlawing the termination of a pregnancy beginning at conception. Three of the six senators are Republicans. New York Times

ON MY RADAR

An apology for saying sorry New York Times

In the post-Roe era, letting pregnant patients get sicker by design The New Yorker

Abortion creates futures Romper

PARTING WORDS

"I'm going to appreciate having her in my life so much more than I would have before this journey."

—Television host Maria Menounos on welcoming a new baby via surrogate after being diagnosed with pancreatic cancer. She's now cancer-free. 

This is the web version of The Broadsheet, a daily newsletter for and about the world’s most powerful women. Sign up to get it delivered free to your inbox.

About the Author
Emma Hinchliffe
By Emma HinchliffeMost Powerful Women Editor
LinkedIn iconTwitter icon

Emma Hinchliffe is Fortune’s Most Powerful Women editor, overseeing editorial for the longstanding franchise. As a senior writer at Fortune, Emma has covered women in business and gender-lens news across business, politics, and culture. She is the lead author of the Most Powerful Women Daily newsletter (formerly the Broadsheet), Fortune’s daily missive for and about the women leading the business world.

See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Newsletters

NewslettersCIO Intelligence
The ROI for AI isn’t one-size-fits-all, says data storage CTO
By John KellMarch 25, 2026
37 minutes ago
NewslettersMPW Daily
Alix Earle knows exactly how to launch a brand in 2026
By Emma HinchliffeMarch 25, 2026
2 hours ago
A detailed representation of a robotic hand interacting with an AI interface, showcasing vibrant data visualizations and modern technological advancements in a digital workspace.
NewslettersCFO Daily
AI robots could cost $13,000 by 2035: Here’s what that means for CFOs
By Sheryl EstradaMarch 25, 2026
6 hours ago
NewslettersTerm Sheet
The growing problem of ‘tech addiction’ spawns a new detox economy
By Allie GarfinkleMarch 25, 2026
7 hours ago
America’s largest Medicaid insurer is making a move into building affordable housing, Centene CEO Sarah London announced at Fortune's Brainstorm Health conference in Dana Point, Calif., on Monday, May 20, 2024.
NewslettersCEO Daily
The youngest-ever female Fortune 500 CEO is reinventing the largest Medicaid insurer amid funding cuts and rising costs
By Diane BradyMarch 25, 2026
8 hours ago
NewslettersFortune Tech
AI plot twist: Why did OpenAI kill its Sora video star?
By Alexei OreskovicMarch 25, 2026
8 hours ago

Most Popular

Magazine
The youngest-ever female CEO of a Fortune 500 company is fighting Trump's cuts to keep Medicaid strong
By Fortune EditorsMarch 24, 2026
1 day ago
Commentary
The Treasury just declared the U.S. insolvent. The media missed it
By Fortune EditorsMarch 23, 2026
2 days ago
Success
Palantir’s billionaire CEO says only two kinds of people will succeed in the AI era: trade workers — ‘or you’re neurodivergent’
By Fortune EditorsMarch 24, 2026
1 day ago
Energy
Nobel laureate Paul Krugman calls it 'treason': $580 million in suspicious oil futures traded minutes before Trump's Iran reversal
By Fortune EditorsMarch 24, 2026
24 hours ago
Personal Finance
Current price of oil as of March 24, 2026
By Fortune EditorsMarch 24, 2026
1 day ago
Success
JPMorgan has started monitoring the keystrokes, video calls, and meetings of its junior investment bankers—and they say it's for employee well-being
By Fortune EditorsMarch 24, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.