Alphabet’s Google gave a surprise early look at a foldable Pixel smartphone, heralding its move into a category currently dominated by Samsung Electronics.
The company posted a video and photos of the device, called the Pixel Fold, showing a phone with a large external display and an even bigger internal screen that can close up like a clamshell.
The company said on its website that it would provide more information on the device at its I/O conference on May 10. The event is also expected to include details on a cheaper version of the Pixel 7 phone and a tablet that Google originally previewed last year.
✨May The Fold Be With You✨https://t.co/g6NUd1DcOJ#GoogleIO #PixelFold
— Made by Google (@madebygoogle) May 4, 2023
May 10 pic.twitter.com/K8Gk21nmo8
The move signals that Google is getting more serious about competing with Samsung and Apple in smartphones, an area where it’s struggled to gain a significant foothold. Though Google’s Android operating system is widespread, the company is dwarfed by other manufacturers in its sales of hardware.
Foldables account for only 1% of smartphone shipments, according to Strategy Analytics and IDC data, but they contribute a larger share of revenue because they fetch higher prices. IDC estimates that shipments will more than triple from 2022, to roughly 50 million units annually, by 2027. That would still be less than 4% of the market, but would account for a $42 billion segment.