• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military

2

'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032

3

Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there

1

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military

2

'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032

3

Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
NewslettersCEO Daily

How former IBM CEO Ginni Rometty learned to embrace being a female role model

By Jackson Fordyce and
Alan Murray
Alan Murray
Down Arrow Button Icon
By Jackson Fordyce and
Alan Murray
Alan Murray
Down Arrow Button Icon
March 6, 2023, 12:24 AM ET
Updated March 6, 2023, 10:40 AM ET
Ginni Rometty, then CEO of IBM, speaks at the World Economic Forum  in Davos, Switzerland, on Jan. 21, 2020.
Ginni Rometty, then CEO of IBM, speaks at the World Economic Forum in Davos, Switzerland, on Jan. 21, 2020. Jason Alden—Bloomberg/Getty Images

Good morning.

I first met former IBM CEO Ginni Rometty in 2014, when Fortune’s Michal Lev-Ram profiled her for a cover story. I was impressed with Rometty’s determination to change the stodgy technology giant. Her guidance to her team: “Don’t protect the past. Never be defined by your product. Always transform yourself.”

Now, Rometty has put the principles that guided her through that nine-year transformation effort into a book called Good Power, out tomorrow. I spoke to her last week and asked why she had decided to add hers to an already crowded CEO memoir market. Her response:

“I wrote the book to give people tools on how to make meaningful change and solve problems, but to do it in a positive way…It took me a year to decide to write it. I had to be authentic to me. Could I tell it in a way that I would be vulnerable enough that people can learn from it?”

She does open up—about how her father abandoned her family, how she helped raise her siblings, about her own decision not to have children in part because she felt she had already done that. And she tells how those experiences helped mold the principles that guided her life and her career: the importance of being in service of others, of knowing what must change and must endure, of “stewarding good tech.” For her, stakeholder capitalism comes naturally.

But most of the book addresses her struggle to reinvent IBM for an era when it has to compete with the likes of Amazon and Alphabet. She cites the 2014 Fortune cover, with its headline: “Can IBM Ever Be Cool?,” and recalls her reaction at the time:

“I cringe when I read it. The sentiment conveys the intense pressure IBM is under to quickly become something different than what it is. But just how different? This nuance is always in the back of my mind, simmering…Every day I wake up feeling the intensity and urgency to change in my very core.”

Rometty’s role in the IBM transformation story is also notable because she was the first woman to lead the company in its 111-year history—and one of the still too-few to lead a Fortune 500 company. She writes:

“I resisted the idea of seeing myself as a female role model because I just wanted to be seen for my work, not my gender….(But) as my profile grew inside and outside IBM, I recognized that just by doing my job I was in a position to be in service of other women…who wanted to build their own careers, or go into fields and jobs dominated by men, and gain the confidence to believe they could because, perhaps, someone else had done it.”

You can buy the book here; it’s worth the read. Other news below.


Alan Murray
@alansmurray

alan.murray@fortune.com

TOP NEWS

Arm’s $8 billion IPO

Arm Ltd., the British chip designer owned by SoftBank Group Corp., plans to raise at least $8 billion in a U.S. initial public offering. The IPO is expected to take place later this year, with Arm set to confidentially submit paperwork for the offering in late April. The size of the IPO would make it one of the largest in the U.S. in the last decade, with bankers valuing the company between $30 billion and $70 billion. Reuters

Jones Day and Kroll conspiracy

Law firm Jones Day and corporate intelligence group Kroll are facing a lawsuit in the U.K. High Court for their alleged involvement in a "campaign of harassment" and an unlawful conspiracy aimed at protecting Wirecard, the now-collapsed German fintech firm. The case, brought by short seller Matt Earl, alleges that the two firms used stolen communications as a pretext to intimidate Earl and prevent him from reporting on Wirecard's criminal activities. While Kroll denies the claims, Jones Day has yet to respond. Financial Times

Altria exits Juul

Altria Group recently ended its investment in Juul Labs, exchanging its minority stake for a non-exclusive global license to certain heated-tobacco intellectual property owned by Juul. The move concludes a $12.8 billion investment made in 2018 that had dwindled to just $250 million by the end of 2022. Bloomberg

AROUND THE WATERCOOLER

Marc Andreessen: We’re heading into a world where a flat-screen TV that covers your entire wall costs $100 and a 4-year degree costs $1M by Steve Mollman

Remote workers are adopting a new practice called ‘body doubling,’ in which they watch strangers work online by Chloe Berger

For this CEO, tech-free weekends and social media breaks help her recharge by Fortune Editors

Another Norfolk Southern train derails in Ohio, month after toxic crash in East Palestine: ‘Should not be forced to live in fear’ by Shiyin Chen and Bloomberg

NYC super commuters travel up to 5 hours round-trip to the office. They say it’s worth it by Jane Thier

This edition of CEO Daily was edited by Jackson Fordyce. 

This is the web version of CEO Daily, a newsletter of must-read insights from Fortune CEO Alan Murray. Sign up to get it delivered free to your inbox.

About the Author
Alan Murray
By Alan Murray
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Newsletters

New York is going crazy for the Knicks in the NBA finals. Only one brand is advertising to women inside Madison Square Garden
NewslettersMPW Daily
New York is going crazy for the Knicks in the NBA finals. Only one brand is advertising to women inside Madison Square Garden
By Emma HinchliffeJune 10, 2026
2 hours ago
Businesswoman working at desk with laptop and documents in office
NewslettersCFO Daily
Finance teams can’t quit Excel. Workday wants to change that with AI
By Sheryl EstradaJune 10, 2026
7 hours ago
Health care’s AI dividend is real. The fight now is over who reaps the gains
NewslettersCEO Daily
Health care’s AI dividend is real. The fight now is over who reaps the gains
By Diane BradyJune 10, 2026
11 hours ago
JB Straubel, co-founder of Tesla and founder and CEO of Redwood Materials, speaking at Fortune Brainstorm Tech 2026 in Aspen, Colorado. (Photo: Michael Faas/Fortune)
NewslettersFortune Tech
Why China is outpacing the U.S. power grid
By Andrew NuscaJune 10, 2026
11 hours ago
Trump speaking into a mic.
NewslettersEye on AI
Should Americans get an equity stake in AI? Trump and progressive Democrats float public ownership of AI
By Beatrice NolanJune 9, 2026
1 day ago
Meet the Walmart exec who runs a $96 billion business that would sit between Tesla and Target on the Fortune 500
NewslettersMPW Daily
Meet the Walmart exec who runs a $96 billion business that would sit between Tesla and Target on the Fortune 500
By Emma HinchliffeJune 9, 2026
1 day ago

Most Popular

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military
Asia
Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military
By Kate O'Keeffe and BloombergJune 8, 2026
2 days ago
'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032
Economy
'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032
By Nick LichtenbergJune 9, 2026
1 day ago
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
Success
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
By Preston ForeJune 8, 2026
2 days ago
Current price of oil as of June 9, 2026
Personal Finance
Current price of oil as of June 9, 2026
By Joseph HostetlerJune 9, 2026
1 day ago
Wall Street dumped nearly $1 trillion in tech stocks by midday—then clawed it back and bought peanut butter and paint
Investing
Wall Street dumped nearly $1 trillion in tech stocks by midday—then clawed it back and bought peanut butter and paint
By Eva RoytburgJune 9, 2026
22 hours ago
Current price of silver as of Tuesday, June 9, 2026
Personal Finance
Current price of silver as of Tuesday, June 9, 2026
By Joseph HostetlerJune 9, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.