• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting

2

After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup

3

Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic

1

The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting

2

After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup

3

Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
LifestyleFood and drink
Europe

Fruit and vegetables are being rationed in U.K. supermarkets as farmers warn food resilience is ‘gone’

By
Chloe Taylor
Chloe Taylor
Down Arrow Button Icon
By
Chloe Taylor
Chloe Taylor
Down Arrow Button Icon
February 23, 2023, 10:19 AM ET
Empty fruit and vegetable shelves at an Asda supermarket in east London.
Empty fruit and vegetable shelves at an Asda supermarket in east London. Yui Mok—PA Images/Getty Images
Add Fortune on Google for similar content.

Tomatoes, cucumbers, and a slew of other vegetables are becoming increasingly difficult to get your hands on in Britain.

Several of the country’s biggest supermarkets have implemented rationing policies for certain fresh produce, as unfavorable conditions in mainland Europe and North Africa have disrupted supply and left shelves empty at grocery stores across the country. Experts say the country’s Brexit, which didn’t fully kick in until January 2021, is not primarily to blame—despite suspicions—as shortages have also cropped up in EU-member Ireland.

The National Farmers’ Union (NFU), which represents farmers in England and Wales, said the industry was repeatedly seeing a “predictable combination” of energy costs and bad weather resulting in empty supermarket shelves.

“Our U.K. food resilience is currently gone,” NFU vice president David Exwood said in a statement this week. “Producers must have the confidence they need, working within a fair and transparent supply chain, ensuring fair and sustainable returns so they can do what they do best; produce nutritious, high-quality British food to meet demand from shoppers.”

Thanks to its climate, the U.K. imports much of its fruit and vegetable supply from warmer parts of the globe, particularly outside of its summer months. In the winter, the country is even more dependent on imports to keep its supermarkets stocked with out-of-season fresh fruit and vegetables.

Year-round, the vast majority of its fruit and vegetable imports are sourced from the EU and Africa.

With crop yields hit by adverse weather in source markets, representatives for grocery chains Tesco, Asda, Morrisons, and Aldi all confirmed to Fortune on Thursday that they had begun rationing supplies of tomatoes, cucumbers, and bell peppers, limiting customers to two or three of each item per transaction.

The companies are the U.K.’s first, third, fourth, and fifth largest grocery store chains by market share, according to data from market research firm Kantar.

Empty shelves in the fruit and vegetable aisle of a Tesco supermarket on Feb. 22, 2023, in Burgess Hill, U.K.
Jane Sherwood—Getty Images

Morrisons said it was also putting a cap on lettuce purchases, while Asda confirmed it had applied its own rationing policy to eight products: tomatoes, bell peppers, cucumbers, lettuce, prepared salad bags, broccoli, cauliflower, and raspberries.

A spokesperson for Asda told Fortune the company had been hit by supply constraints on some produce grown in southern Spain and North Africa.

“We have introduced a temporary limit of three of each product on a very small number of fruit and vegetable lines, so customers can pick up the products they are looking for,” the spokesperson said.

In a statement, Andrew Opie, director of food and sustainability at the British Retail Consortium, said the disruption was expected to last a few weeks, but added that supermarkets were “adept at managing supply chain issues and are working with farmers to ensure that customers are able to access a wide range of fresh produce.”

Have the shortages spread beyond Britain?

The U.K.’s vegetable shortages have raised concerns about panic buying in the coming weeks.

On Thursday, it was reported that one woman was banned from her local grocery store after trying to buy 100 cucumbers.

While some, including Liz Webster, chair of activist group Save British Food, have pointed the finger at Brexit for creating trade barriers that make it more complicated to export goods from the EU to Britain, others have suggested the causes of U.K. supply shortages are more complex.

Although consumers in many other EU countries have been unaffected by supply constraints, the Republic of Ireland has also been hit by fresh vegetable shortages, despite being an EU member state.

Coexphal, a Spanish trade body made up of 101 fruit and vegetable companies in the southern province of Almería, and other Spanish growers, told the Guardian on Thursday that although post-Brexit logistics had played a part in creating shortages, crop yields for several vegetables were down by more than 20% this season thanks to unexpected temperature drops—making it “practically impossible” to fulfill many of their commitments.

Meanwhile, European farmers’ organization Copa-Cogeca told the BBC that when supply tightened, European producers’ ability to coordinate within the EU’s vast single market meant goods were more likely to stay within the economic bloc.

The shortages could also be more pronounced in the U.K. than elsewhere in Europe because of Britain’s ongoing energy crisis, which has seen fuel costs soar to unaffordable levels for millions in the country.

According to NFU research, the cost of cultivating a tomato in Britain rose by 27% in 2021.

Jack Ward, CEO of the British Growers Association, told Euronews that many British farmers had opted out of growing certain crops because of spiraling production costs—creating a shortfall that now could not be filled by European imports.

Even in Kherson, a city on the front lines of war-torn Ukraine, supermarket shelves are fully stocked with fresh vegetables, according to Lindsey Hilsum, international editor of Britain’s Channel 4 News.

No tomato shortage here – but I’m in Kherson, a frontline Ukrainian city that gets shelled by the Russians daily, not a British supermarket. pic.twitter.com/FFbVAf1zHC

— Lindsey Hilsum (@lindseyhilsum) February 23, 2023

According to the EU’s Centre for the Promotion of Imports From Developing Countries, most of Ukraine’s fresh vegetable imports come from West and Central Asia.

Outside Europe, the U.S. has steadily become more reliant on other markets for its fresh vegetable supply since the early 2000s—with imports rising almost 200% over the past two decades—but the vast majority of its source markets are much closer to home than those rocking the U.K.’s supply chain right now.

Official data shows that in 2020, 77% of fresh vegetables imported into the United States came from Mexico, while 11% came from Canada.

Learn how to navigate and strengthen trust in your business with The Trust Factor, a weekly newsletter examining what leaders need to succeed. Sign up here.

About the Author
By Chloe Taylor
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Lifestyle

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Lifestyle

How ‘Ozempic face’ is pushing Gen X, already the biggest Botox and filler consumers, to the facelift table a decade early
HealthGen X
How ‘Ozempic face’ is pushing Gen X, already the biggest Botox and filler consumers, to the facelift table a decade early
By Mia OsmonbekovJune 24, 2026
8 hours ago
The 4 Best Zinc Supplements of 2026: Expert Tested
HealthDietary Supplements
The 4 Best Zinc Supplements of 2026: Expert Tested
By Emily PharesJune 24, 2026
8 hours ago
Helix Plus Lead
Healthmattresses
The Best Early 4th of July Mattress Sales of 2026: Saatva, Helix, and More
By Christina SnyderJune 24, 2026
10 hours ago
mg
CommentaryHealth
The ‘tech neck’ time bomb: why 43 million young Americans could cripple U.S. health care within a generation
By Michael GerlingJune 24, 2026
17 hours ago
Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
SuccessCareer Advice
Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
By Orianna Rosa RoyleJune 24, 2026
22 hours ago
UPS workers process boxes in a sorting facility.
North AmericaUPS
UPS is shelling out nearly $50 million on temperature-controlled facilities to meet the booming demand for GLP-1 deliveries
By Sasha RogelbergJune 23, 2026
1 day ago

Most Popular

The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting
Economy
The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting
By Jacqueline MunisJune 24, 2026
22 hours ago
After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
Success
After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
By Orianna Rosa RoyleJune 23, 2026
2 days ago
Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
Success
Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
By Orianna Rosa RoyleJune 24, 2026
22 hours ago
Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less
Retail
Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less
By Nick LichtenbergJune 24, 2026
14 hours ago
Ray Dalio just finished a 10-day trip to China. He says global leaders know America ‘doesn’t have what it takes to fight to maintain its empire’
Asia
Ray Dalio just finished a 10-day trip to China. He says global leaders know America ‘doesn’t have what it takes to fight to maintain its empire’
By Nick LichtenbergJune 24, 2026
16 hours ago
Current price of gold as of June 23, 2026
Personal Finance
Current price of gold as of June 23, 2026
By Danny BakstJune 23, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.