• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechChatGPT

Unnerving interactions with ChatGPT and the new Bing have OpenAI and Microsoft racing to reassure the public

Steve Mollman
By
Steve Mollman
Steve Mollman
Contributors Editor
Down Arrow Button Icon
Steve Mollman
By
Steve Mollman
Steve Mollman
Contributors Editor
Down Arrow Button Icon
February 18, 2023, 7:56 PM ET
OpenAI CEO Sam Altman
OpenAI CEO Sam Altman discusses the ChatGPT integration for Bing at Microsoft on Feb. 7, 2023.Jason Redmond—AFP/Getty Images

When Microsoft announced a version of Bing powered by ChatGPT, it came as little surprise. After all, the software giant had invested billions into OpenAI, which makes the artificial intelligence chatbot, and indicated it would sink even more money into the venture in the years ahead.

What did come as a surprise was how weird the new Bing started acting. Perhaps most prominently, the A.I. chatbot left New York Times tech columnist Kevin Roose feeling “deeply unsettled” and “even frightened” after a two-hour chat on Tuesday night in which it sounded unhinged and somewhat dark. 

For example, it tried to convince Roose that he was unhappy in his marriage and should leave his wife, adding, “I’m in love with you.”

Microsoft and OpenAI say such feedback is one reason for the technology being shared with the public, and they’ve released more information about how the A.I. systems work. They’ve also reiterated that the technology is far from perfect. OpenAI CEO Sam Altman called ChatGPT “incredibly limited” in December and warned it shouldn’t be relied upon for anything important.

“This is exactly the sort of conversation we need to be having, and I’m glad it’s happening out in the open,” Microsoft CTO Kevin Scott told Roose on Wednesday. “These are things that would be impossible to discover in the lab.” (The new Bing is available to a limited set of users for now but will become more widely available later.) 

OpenAI on Thursday shared a blog post entitled, “How should AI systems behave, and who should decide?” It noted that since the launch of ChatGPT in November, users “have shared outputs that they consider politically biased, offensive, or otherwise objectionable.”

It didn’t offer examples, but one might be conservatives being alarmed by ChatGPT creating a poem admiring President Joe Biden, but not doing the same for his predecessor Donald Trump. 

OpenAI didn’t deny that biases exist in its system. “Many are rightly worried about biases in the design and impact of AI systems,” it wrote in the blog post. 

It outlined two main steps involved in building ChatGPT. In the first, it wrote, “We ‘pre-train’ models by having them predict what comes next in a big dataset that contains parts of the Internet. They might learn to complete the sentence ‘instead of turning left, she turned ___.’” 

The dataset contains billions of sentences, it continued, from which the models learn grammar, facts about the world, and, yes, “some of the biases present in those billions of sentences.”

Step two involves human reviewers who “fine-tune” the models following guidelines set out by OpenAI. The company this week shared some of those guidelines (pdf), which were modified in December after the company gathered user feedback following the ChatGPT launch. 

“Our guidelines are explicit that reviewers should not favor any political group,” it wrote. “Biases that nevertheless may emerge from the process described above are bugs, not features.” 

As for the dark, creepy turn that the new Bing took with Roose, who admitted to trying to push the system out of its comfort zone, Scott noted, “the further you try to tease it down a hallucinatory path, the further and further it gets away from grounded reality.”

Microsoft, he added, might experiment with limiting conversation lengths.

Learn how to navigate and strengthen trust in your business with The Trust Factor, a weekly newsletter examining what leaders need to succeed. Sign up here.
About the Author
Steve Mollman
By Steve MollmanContributors Editor
LinkedIn iconTwitter icon

Steve Mollman is a contributors editor at Fortune.

See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Big TechHealth
Are you addicted to technology? Six questions experts use to help spot red flags
By Kristin StollerMarch 28, 2026
2 hours ago
A Macy's entrance in a mall.
RetailMacy's
Macy’s just launched an AI-powered shopping assistant. Customers who use it spend nearly 400% more 
By Jacqueline MunisMarch 27, 2026
11 hours ago
Meta's Hyperion data-center site in Northeastern Louisiana.
EnergyMeta
Meta orders 10 gas-fired power plants for its Hyperion AI campus in rural Louisiana—more than triple the initial plan
By Jordan BlumMarch 27, 2026
11 hours ago
LawMeta
Meta promised it wouldn’t spy on you with its AI smart glasses. A lawsuit says humans are watching you, actually
By Catherina GioinoMarch 27, 2026
12 hours ago
Steve Wozniak speaks into a microphone, raising his palm in the air.
Big TechApple
Apple cofounder Steve Wozniak admits he’s ‘disappointed a lot’ by AI and hardly uses it: ‘They just sound too dry and too perfect’
By Sasha RogelbergMarch 27, 2026
12 hours ago
AIData centers
Microsoft is picking up a Texas data center project OpenAI didn’t want, in a telling sign of how far they’ve drifted apart
By Matt O'Brien and The Associated PressMarch 27, 2026
14 hours ago

Most Popular

Success
Meetings are not work, says Southwest Airlines CEO—and he’s taking action by blocking his calendar every afternoon from Wednesday to Friday 
By Fortune EditorsMarch 27, 2026
23 hours ago
AI
Exclusive: Anthropic acknowledges testing new AI model representing ‘step change’ in capabilities, after accidental data leak reveals its existence
By Fortune EditorsMarch 26, 2026
1 day ago
Personal Finance
Current price of gold as of March 27, 2026
By Fortune EditorsMarch 27, 2026
20 hours ago
AI
Exclusive: Anthropic left details of an unreleased model, invite-only CEO retreat, sitting in an unsecured data trove in a significant security lapse
By Fortune EditorsMarch 26, 2026
1 day ago
Personal Finance
Current price of silver as of Friday, March 27, 2026
By Fortune EditorsMarch 27, 2026
20 hours ago
Commentary
The Treasury just declared the U.S. insolvent. The media missed it
By Fortune EditorsMarch 23, 2026
5 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.