• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

2

Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic

3

Ray Dalio says the U.S. just had its 'Suez moment'—and history says what comes next could end an empire

1

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year

2

Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic

3

Ray Dalio says the U.S. just had its 'Suez moment'—and history says what comes next could end an empire
Financehousing costs
Europe

London’s rent crisis is so bad some renters are paying by working as domestic servants

By
Helen Chandler-Wilde
Helen Chandler-Wilde
and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Helen Chandler-Wilde
Helen Chandler-Wilde
and
Bloomberg
Bloomberg
Down Arrow Button Icon
November 22, 2022, 5:59 AM ET
Residential housing is seen in front of skyscrapers in the city of London
London typical rents are up 18% year-on-yearChris J Ratcliffe/Getty Images
Add Fortune on Google for similar content.

Johanna Lundström, 57, can’t afford to rent in London. When she moved to the capital for her music career in 2020, she realized that she did not have the roughly £1,000 ($1,190) or so a month needed to rent a room and pay utility bills. 

To afford a home, Lundström had to do something else — trade her time by working as a domestic helper. She moved in with a woman in south-west London and earns her keep by doing 15 hours of gardening and cleaning for her a week. 

“I couldn’t live in London without this,” said Lundström, who added that worrying about paying rent is now “a big stress that I don’t have to deal with.”

Lundström is one of a growing number of people who are pushed to barter their labor in return for a place to stay. She used an agency called Share and Care to find her home. Although she pays no rent, Lundström pays an ongoing £150 a month fee to the agency, which says it has seen a 50% increase in applications in the past few months.  

“It’s quite depressing to think about how desperate people are: they’re saying they just can’t find anywhere to live,” said Amanda Clarke, co-founder of Share and Care.

Clarke originally created the company to cater for younger people who couldn’t afford rent and older people who needed help around the home, but found that there was huge demand from people of all ages. She has since launched a second company called Helpful Housemates, which matches homeowners of all ages with lodgers who pay a small amount of rent as well as contributing five hours of work a week. 

The demand from cash-strapped potential lodgers has been huge, says Clarke. One day last week, she posted an ad for a room in north London in the late afternoon and by the next morning had received “hundreds” of applications. The current increase in demand is “very, very marked: you can’t not notice it,” she says. 

Clarke said that potential lodgers say that surging inflation is a major reason they are looking for alternative ways to live, particularly in London, where typical rents are up 18% year-on-year, according to SpareRoom. Renters are facing increased costs elsewhere too, with consumer prices rising 10.1% in the 12 months to September.

Even people in their 70s are requesting rent discounts in exchange for work, according to Andrea Frankenthal, founder of Hapipod, another company that matches homeowners and potential lodgers. She said her platform has had an estimated 30% increase in enquiries from potential lodgers in the past six months. 

“There are social workers and people in the NHS who just can’t make ends meet, and certainly can’t afford the rents that are being asked for at the moment,” she said. 

Under her program, lodgers pay up to £350 a month to rent a room in London, or £250 elsewhere, sometimes with an additional £50 on top for bills. They must also contribute eight hours of work a week to the household, which could include laundry, cooking, shopping or light cleaning.

The company makes money by offering a “connection package,” where you can sign up for £45 a month for their website to view potential housemate matches, plus a £20 registration fee. 

With bills rising, renting out a spare room is also welcome income for some homeowners. Jane McNamara, a 51-year-old English teacher, rents her spare bedroom in her flat in north London to a 31-year-old master’s student in return for £350 and 32 hours of work a month.

Her tenant walks her dog, feeds her cats when she’s out, and looks after her 13-year-old daughter when she goes out. She also helps with cleaning the kitchen and floors. 

“It’s very difficult to make ends meet at the minute and it’s so helpful to have a bit of extra cash,” said McNamara. 

Our new weekly Impact Report newsletter will examine how ESG news and trends are shaping the roles and responsibilities of today's executives—and how they can best navigate those challenges. Subscribe here.

About the Authors
By Helen Chandler-Wilde
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

Illustration of a bomb with the Bitcoin logo printed on it, against an orange background.
CryptoCryptocurrency
Bitcoin down 20% since May as Strategy fallout spooks investors
By Camila Grigera NaónJune 26, 2026
10 hours ago
One chart explains the economy’s terrible baby boomer hangover, Gen X’s invisibility, and millennial and Gen Z irrelevance
Economybaby boomers
One chart explains the economy’s terrible baby boomer hangover, Gen X’s invisibility, and millennial and Gen Z irrelevance
By Tristan BoveJune 26, 2026
12 hours ago
AI boom may be on its last legs amid stock volatility and dash for cash—but will go out in a blaze of glory with ‘blow-off phase’ before bubble pops
AItech stocks
AI boom may be on its last legs amid stock volatility and dash for cash—but will go out in a blaze of glory with ‘blow-off phase’ before bubble pops
By Jason MaJune 26, 2026
13 hours ago
m
PoliticsNew York City
Mamdani lives up to campaign promise, freezing rent for about 1 million New Yorkers
By Anthony Izaguirre and The Associated PressJune 26, 2026
13 hours ago
gavin
PoliticsTaxes
Newsom calls for a national billionaires’ tax — just not the one his state’s voters are about to pass
By Jonathan J. Cooper and The Associated PressJune 26, 2026
13 hours ago
fr
Environmentclimate change
Europe is warming twice as fast as the rest of the planet — and it would be impossible without climate change, study says
By Alexa St. John and The Associated PressJune 26, 2026
13 hours ago

Most Popular

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
2 days ago
Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
Success
Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
By Orianna Rosa RoyleJune 24, 2026
3 days ago
Ray Dalio says the U.S. just had its 'Suez moment'—and history says what comes next could end an empire
Economy
Ray Dalio says the U.S. just had its 'Suez moment'—and history says what comes next could end an empire
By Nick LichtenbergJune 26, 2026
22 hours ago
The bond market knows something about the $39 trillion national debt that Washington doesn’t
Economy
The bond market knows something about the $39 trillion national debt that Washington doesn’t
By Eva RoytburgJune 25, 2026
1 day ago
Trump turns on Big Oil donors who spent nearly $100 million to get him elected—now he wants the DOJ to investigate them for price gouging
Economy
Trump turns on Big Oil donors who spent nearly $100 million to get him elected—now he wants the DOJ to investigate them for price gouging
By Tristan BoveJune 25, 2026
1 day ago
The richest 20% are the only ones powering the U.S. economy, says top economist, but their prospects are entirely reliant on teetering stock prices
Economy
The richest 20% are the only ones powering the U.S. economy, says top economist, but their prospects are entirely reliant on teetering stock prices
By Eleanor PringleJune 26, 2026
18 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.