• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechElon Musk

‘More chaotic and addictive…or unusable’: Twitter users flock to mull life under Musk’s rule

By
Alice Hearing
Alice Hearing
Down Arrow Button Icon
By
Alice Hearing
Alice Hearing
Down Arrow Button Icon
October 28, 2022, 7:41 AM ET
video grab taken from a video posted on the Twitter account of billionaire Tesla chief Elon Musk on October 26, 2022 shows himself carrying a sink as he enters the Twitter headquarters in San Francisco
Elon Musk was filmed carrying a sink into Twitter HQ in San Francisco. Twitter account of Elon Musk—AFP

Elon Musk has taken charge of Twitter following the apparent completion of his $44 billion deal with the company on Thursday—and promptly fired CEO Parag Agrawal as well as CFO Ned Segal and chief legal counsel Vijaya Gadde.

The billionaire announced the news by tweeting, “The bird is freed.”

The platform he’s acquired is, of course, hurling out opinions left, right, and center about his takeover—with some making light of the situation, and others lamenting the ushering in of a potentially chaotic era on the social media site.

Amid the initial trickle of realization that Musk’s ownership was a reality, several Twitter users discussed whether they would stay or leave the site. One viral tweet suggested a migration to LinkedIn, while Jimmy Wales, cofounder of Wikipedia, encouraged users to switch to WikiTribune Social, which markets itself as “the nontoxic social network.”

Great – head of trust and safety gone. It's time to switch! https://t.co/I8xfkDVLJz please sign up and come talk to me. https://t.co/T7CVxBXQC1

— Jimmy Wales (@jimmy_wales) October 28, 2022
https://twitter.com/alexhaagaard/status/1585749725768306690

Others launched into making witty jokes about what a Twitter under the Tesla founder might look like.

Welcome to 𝗡𝗘𝗪 𝗧𝗪𝗜𝗧𝗧𝗘𝗥

When you receive 𝟰𝟮𝟬 𝗟𝗜𝗞𝗘𝗦 you will earn 𝟭 𝗠𝗨𝗦𝗞 𝗕𝗨𝗖𝗞. When you earn 𝟲𝟵 𝗠𝗨𝗦𝗞 𝗕𝗨𝗖𝗞𝗦 you can say 𝗔 𝗦𝗟𝗨𝗥

— Ben Rosen (@ben_rosen) October 28, 2022

BREAKING 🚨: Twitter reportedly hiring Iver Mectin to tackle Covid-19 misinformation across the platform.

— Craig Spencer MD MPH (@Craig_A_Spencer) October 28, 2022

I expect Twitter to remain mostly the same under Elon except it’ll somehow get massive federal subsidies and occasionally burst into flames

— Ken Klippenstein (@kenklippenstein) October 26, 2022

Elon Musk owning twitter means there's an above zero chance one day he shuts the whole thing down because someone dunked on him too hard, and we can all aspire to be the person that ends the misery

— David Milner (@DaveMilbo) October 28, 2022

Jokes aside, some users mulled over the repercussions of another billionaire taking ownership of a powerful sphere of influence, comparing it to today’s big tech companies and historical attempts to use such platforms to drive political narratives.

The amount of brainwashing needed to think the richest guy on earth owning Twitter, the second richest guy owning the Washington post, and the fifth richest guy owning Facebook and Instagram could possibly be a good thing is immense.

— Read Let This Radicalize You (@JoshuaPHilll) October 28, 2022

Elon Musk’s Twitter takeover is best understood in the context of decades-old efforts by right-wing business interests to capture the institutions that shape public opinion.

In the past those were academia, churches, media, and the courts. Today, the list includes social media.

— Walker Bragman moved to Threads and BlueSky (@WalkerBragman) October 28, 2022

Regarding the future of social media, the founder of investigative journalism group Bellingcat, Eliot Higgins, said that Musk’s takeover and intent to push for free speech could in fact do the opposite overall.

A lack of self-regulation on Twitter will just increase the likelihood of government regulation of all social media, it's as simple as that.

— Eliot Higgins (@EliotHiggins) October 28, 2022

Others focused on the usability of Twitter itself as a platform, saying that it could descend into chaos and become particularly toxic, or that users who wanted to stay would have to figure out a way to meticulously curate their timelines.

https://twitter.com/HKesvani/status/1585912369812733953?s=20u0026t=clm-4exjWB1XdO69nPtaWw

No idea what the future holds for this site, BUT: I can say that from my very narrow perch, blocking, muting, unfollowing, limiting whose replies you see, all those tools are basically essential to making it a pleasant place and you should use them ruthlessly!

— Chris Hayes (@chrislhayes) October 28, 2022

Across the Atlantic however, European commissioner Thierry Breton implied the impact of the acquisition would not be felt so much on the continent.

👋 @elonmusk

In Europe, the bird will fly by our 🇪🇺 rules.#DSA https://t.co/95W3qzYsal

— Thierry Breton (@ThierryBreton) October 28, 2022

Right-wing politicians were largely positive about the news, including Texas congressman Dan Crenshaw and California congressman Darrell Issa.

RT if you’re going to start using Twitter more now that @elonmusk just took over, walked into HQ like a boss, and fired the CEO.

— Dan Crenshaw (@DanCrenshawTX) October 28, 2022

Twitter was originally envisioned as a digital public square — free and open to all. I hope @elonmusk will make that vision a reality.

— Darrell Issa (@DarrellIssa) October 27, 2022

And naturally, plenty theorized about the return of former President Donald Trump after he was banned from the platform for life.

I know this is just to state the obvious, but Musk could now radically alter the American political landscape, and make chaos and turmoil rain down, just by lifting his little finger and letting Trump return to Twitter.

— Harry Litman (@harrylitman) October 28, 2022

Elon Musk adding Donald Trump, Katie Hopkins and Tommy Robinson back onto Twitter… pic.twitter.com/dYbTxDaCfD

— Michael Morgan (@mikecmorgan) October 28, 2022

A Delaware judge set Friday as the official deadline to finalize the deal.

Sign up for the Fortune Features email list so you don’t miss our biggest features, exclusive interviews, and investigations.

About the Author
By Alice Hearing
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Young man working on laptop with headphones in modern coffeeshop
Future of Workskills gap
AI generated identical résumés for a man and a woman: Hers was more likely to be labeled ‘weak,’ while his got a 97% approval rating
By Eleanor PringleMay 10, 2026
2 hours ago
UFO files show Buzz Aldrin saw a ‘sizeable’ object close to the moon and a ‘fairly bright light source’ that the Apollo 11 crew felt could be a laser
Innovationspace
UFO files show Buzz Aldrin saw a ‘sizeable’ object close to the moon and a ‘fairly bright light source’ that the Apollo 11 crew felt could be a laser
By Seung Min Kim, Collin Binkley and The Associated PressMay 9, 2026
19 hours ago
joaquin
Commentary250 Years of Innovation
Johnson & Johnson CEO: America’s innovation advantage starts with health 
By Joaquin DuatoMay 9, 2026
22 hours ago
Qualcomm’s CEO is working with ‘pretty much all’ major AI players on top-secret devices—and powering OpenAI’s first push into hardware
AIQualcomm
Qualcomm’s CEO is working with ‘pretty much all’ major AI players on top-secret devices—and powering OpenAI’s first push into hardware
By Eva RoytburgMay 9, 2026
23 hours ago
reed
CommentaryRetirement
Tim Cook and Reed Hastings just showed every CEO how to leave gracefully
By Paul HardartMay 9, 2026
1 day ago
Companies are abandoning ‘peanut butter’ raises as pay-for-performance takes over the workplace in the AI era
Future of WorkTech
Companies are abandoning ‘peanut butter’ raises as pay-for-performance takes over the workplace in the AI era
By Marco Quiroz-GutierrezMay 9, 2026
1 day ago

Most Popular

'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
Future of Work
'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
By Jake AngeloMay 9, 2026
20 hours ago
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals 'dirty little secret'
Politics
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals 'dirty little secret'
By Jason MaMay 9, 2026
16 hours ago
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
Success
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
By Orianna Rosa RoyleMay 9, 2026
22 hours ago
You're probably safe from the Hantavirus outbreak, but here's what you absolutely must not do, experts say
Politics
You're probably safe from the Hantavirus outbreak, but here's what you absolutely must not do, experts say
By Catherina GioinoMay 8, 2026
2 days ago
Companies are abandoning 'peanut butter' raises as pay-for-performance takes over the workplace in the AI era
Future of Work
Companies are abandoning 'peanut butter' raises as pay-for-performance takes over the workplace in the AI era
By Marco Quiroz-GutierrezMay 9, 2026
1 day ago
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
Magazine
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
By Sharon GoldmanMay 6, 2026
4 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.