• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting

2

After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup

3

Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic

1

The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting

2

After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup

3

Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
LifestyleArts & Entertainment

From ‘Top Gun’ to dying goose, movie theaters’ big summer comeback is still ‘a work in progress’

Will Daniel
By
Will Daniel
Will Daniel
Down Arrow Button Icon
Will Daniel
By
Will Daniel
Will Daniel
Down Arrow Button Icon
September 11, 2022, 6:00 AM ET
Tom Cruise
Tom Cruise at Wimbledon this summer, riding high off the success of "Top Gun: Maverick."Karwai Tang/WireImage
Add Fortune on Google for similar content.

Is the movie industry as dead as Goose, the hotshot fighter pilot who lost his life in the first Top Gun film, who haunted Tom Cruise’s Maverick all those years later in this summer’s smash-hit sequel? Industry analysts say not just yet, but maybe put that big comeback talk on “ice” a little bit—at least for now.

Top Gun: Maverick was a standout success at the box office in a summer full of big winners, but new data shows movie theaters are still struggling to fully recover from the pandemic amid increasing competition from streaming services and a limited release schedule. 

While Tom Cruise’s blockbuster has grossed over $1.4 billion globally since its May 27 release date—and hits like Jurassic World: Dominion and Doctor Strange in the Multiverse of Madness both managed to earn over $900 million this summer—the theater business as a whole still faces issues.

Altogether, domestic box office sales this summer were down 21% from the pre-pandemic summer of 2019, according to the media measurement and analytics firm Comscore.

Hollywood managed to rake in just $3.4 billion in North American theaters over the summer. That’s the lowest total since 2001, and 19% below the average summer box office sales between 2005 and 2019.

The poor figures aren’t welcome news for theater operators, who struggled last year to cope with the more than 60% decline in domestic box office sales from pre-pandemic levels. 

Domestic ticket sales totaled just $4.5 billion for all of 2021, compared to $11.4 billion in 2019, according to data from the ticket sales tracker Box Office Mojo.

Paul Dergarabedian, senior media analyst at Comscore, told Fortune that the recovery in the movie industry from pandemic shutdowns has been hampered not by audiences’ willingness to go out, but by a sheer lack of movie releases.

“It’s been a real long road back to recovery, if you will, since March of 2020. And we’re still a work in progress,” he said.

Movie studios only gave a wide release—defined as films shown on 2,000 theaters or more—to 22 movies domestically this summer, versus 42 in 2019, Comscore’s data shows. With a roster that thin, a mere 21% decline in sales is actually pretty impressive.

The new data confirms warnings from Regal Cinemas’ parent company, Cineworld, in August. The London-based entertainment conglomerate said that recent admissions at its theaters were “below expectations” due to a “limited film slate” that is set to continue through November. 

Cineworld was forced to file for Chapter 11 bankruptcy this week in order to help it cope with the falling sales and a sizeable $4.8 billion net debt load (excluding lease liabilities) that it built up during the pandemic.

The firm’s main competitor, the meme stock favorite AMC Entertainment Holdings, has managed to avoid bankruptcy, but it has also posted consistent losses during this challenging period for the industry.

Through the first six months of 2022, AMC pulled in over $1.9 billion in revenue, but its net loss totaled $459 million over the same period, SEC filings show.

AMC offered its loyal fan base preferred stock, which it calls APE shares, in order to bolster its balance sheet last month. But since their release, the APE shares are down roughly 10%.

CEO Adam Aron admitted this week that retail investors “saved” the company by buying its stock—and the sinking APE shares—since the pandemic.

“Cineworld/Regal just filed for Chapter 11 bankruptcy protection for its theaters in the U.S.and U.K. Fortunately, AMC is in a very, very different situation—because retail investors embraced us and let us raise boatloads of cash. Thank you to retail! You really did save AMC,” he wrote in a Wednesday Twitter post.

A slow road to recovery

The good news for AMC shareholders, according to Comscore’s Dergarabedian, is that  movie theaters are poised for a further recovery. Despite the rise of streaming services, there is still strong demand from audiences for theatrical releases, he said.

To his point, domestic summer box office sales actually doubled from 2021 this year, even though they remained well under the industry average.

“So even though everyone’s focusing on the fact that this was a low-grossing summer compared to pre-pandemic times, I would say this was the best possible scenario for a summer comeback in 2022,” he said.

Dergarabedian went on to explain that if studios can get back to “a more orderly release schedule,” the industry should be able to thrive in the coming years. However, he noted that all the disruptions to production schedules and release dates will take time to iron out.

“I think the best news for the industry is that despite a slowdown right now, 2023 looks really strong in terms of the lineup of movies, and if you build it, they will come. I know it’s a cliché, but we saw that this summer for sure,” he added.

Sign up for the Fortune Features email list so you don’t miss our biggest features, exclusive interviews, and investigations.

About the Author
Will Daniel
By Will Daniel
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Lifestyle

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Lifestyle

How ‘Ozempic face’ is pushing Gen X, already the biggest Botox and filler consumers, to the facelift table a decade early
HealthGen X
How ‘Ozempic face’ is pushing Gen X, already the biggest Botox and filler consumers, to the facelift table a decade early
By Mia OsmonbekovJune 24, 2026
8 hours ago
The 4 Best Zinc Supplements of 2026: Expert Tested
HealthDietary Supplements
The 4 Best Zinc Supplements of 2026: Expert Tested
By Emily PharesJune 24, 2026
8 hours ago
Helix Plus Lead
Healthmattresses
The Best Early 4th of July Mattress Sales of 2026: Saatva, Helix, and More
By Christina SnyderJune 24, 2026
11 hours ago
mg
CommentaryHealth
The ‘tech neck’ time bomb: why 43 million young Americans could cripple U.S. health care within a generation
By Michael GerlingJune 24, 2026
17 hours ago
Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
SuccessCareer Advice
Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
By Orianna Rosa RoyleJune 24, 2026
22 hours ago
UPS workers process boxes in a sorting facility.
North AmericaUPS
UPS is shelling out nearly $50 million on temperature-controlled facilities to meet the booming demand for GLP-1 deliveries
By Sasha RogelbergJune 23, 2026
1 day ago

Most Popular

The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting
Economy
The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting
By Jacqueline MunisJune 24, 2026
22 hours ago
After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
Success
After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
By Orianna Rosa RoyleJune 23, 2026
2 days ago
Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
Success
Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
By Orianna Rosa RoyleJune 24, 2026
22 hours ago
Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less
Retail
Amazon's record Prime Day masks a darker truth: Americans are spending more and getting less
By Nick LichtenbergJune 24, 2026
14 hours ago
Ray Dalio just finished a 10-day trip to China. He says global leaders know America ‘doesn’t have what it takes to fight to maintain its empire’
Asia
Ray Dalio just finished a 10-day trip to China. He says global leaders know America ‘doesn’t have what it takes to fight to maintain its empire’
By Nick LichtenbergJune 24, 2026
16 hours ago
Current price of gold as of June 23, 2026
Personal Finance
Current price of gold as of June 23, 2026
By Danny BakstJune 23, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.