• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechElon Musk

‘Tolkien is turning in his grave’: Elon Musk stokes Bezos rivalry by bashing Amazon’s beta males in ‘Rings of Power’

Christiaan Hetzner
By
Christiaan Hetzner
Christiaan Hetzner
Senior Reporter
Down Arrow Button Icon
Christiaan Hetzner
By
Christiaan Hetzner
Christiaan Hetzner
Senior Reporter
Down Arrow Button Icon
September 6, 2022, 11:57 AM ET
Elon Musk
CEO Elon Musk may be the progressive visionary behind Tesla and SpaceX, but he lashed out at Amazon Studios’ male portrayals in its new fantasy series “Rings of Power.”Michael Gonzalez—Getty Images

Elon Musk added himself to the chorus of critics hating on Amazon Studios’ lavish new action series, The Rings of Power, loosely based on J.R.R. Tolkien’s Middle-earth.

It cost a reported $1 billion to bring the author’s fantasy realm to life, which has now has become a lightning rod for controversy in an ongoing culture war. Viewers on the left and right of the political spectrum are clashing over whether Jeff Bezos’s $1.3 trillion corporate behemoth cynically gender-swapped and race-swapped Tolkien’s characters to make it more commercially accessible to modern audiences.

In a post to Twitter, the Tesla CEO burnished his recent credentials as a growing voice on the political right by taking sides with the critics who take issue with the depiction of beloved characters like Galadriel, portrayed as more of a sword-wielding Valkyrie than the wise forest queen from Peter Jackson’s Oscar-winning cinematic trilogy.

“Almost every male character so far is a coward, a jerk or both,” he posted to Twitter. “Tolkien is turning in his grave.”

Almost every male character so far is a coward, a jerk or both. Only Galadriel is brave, smart and nice.

— Elon Musk (@elonmusk) September 5, 2022

Amazon aired the first two episodes of Rings of Power on Friday, which centered on Galadriel, commander of the Northern Armies, bent on exacting vengeance for the death of her brother centuries earlier. By comparison, fellow elf Elrond prefers his life of quiet counsel to King Gil-galad, who attempts to send Galadriel away to avoid any military skirmish with Sauron’s scattered forces.

The debate over Amazon’s Rings of Power began in earnest after showrunners and studio executives argued in Vanity Fair they needed to take liberties when adapting Tolkien characters such as Galadriel and Elrond, since his Middle-earth was badly in need of an update to reflect today’s more modern societies.

Musk’s war on ‘woke’

Musk’s criticism of the series’ depiction of beta male characters is the latest step in the billionaire’s personal political journey following his surprise $44 billion bid for Twitter in April, meant to restore conservative voices to the platform.

The Tesla CEO has since openly switched his allegiance to the Republicans, blasted identity politics repeatedly, and attempted to create awareness of what he believes is a crisis for humanity—too few women giving birth.

His recent views are that much more unusual given his fascination with all things modern, all the way up to developing artificially intelligent humanoid robots for menial labor, an endeavor that almost certainly would have offended a deeply religious Roman Catholic like Tolkien.

Musk’s motivation cannot be reduced to trashing an Amazon series simply because it was produced by Jeff Bezos, with whom he maintains a long-running feud. The Tesla and SpaceX CEO had foreshadowed his views earlier in the year, after blaming Netflix’s subscriber loss on “woke” politics that made its programming “unwatchable.” 

The woke mind virus is making Netflix unwatchable

— Elon Musk (@elonmusk) April 20, 2022

Netflix has had its own fan backlash after independent filmmaker and perennial Comic-Con guest Kevin Smith adapted a new He-Man series that saw the titular animated character killed off in the first episode with female lead Teela anchoring the story line.

Sign up for the Fortune Features email list so you don’t miss our biggest features, exclusive interviews, and investigations.

About the Author
Christiaan Hetzner
By Christiaan HetznerSenior Reporter
Instagram iconLinkedIn iconTwitter icon

Christiaan Hetzner is a former writer for Fortune, where he covered Europe’s changing business landscape.

See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

“I had to turn down President Obama” 
EuropePublicis Groupe
“I had to turn down President Obama” 
By Kamal AhmedMay 13, 2026
6 minutes ago
lloyd
AIAI agents
Lloyd Blankfein just put his finger on why even Goldman Sachs doesn’t trust AI agents
By Nick LichtenbergMay 13, 2026
34 minutes ago
Current price of Ethereum for May 31, 2026
Personal FinanceEthereum
Current price of Ethereum for May 31, 2026
By Joseph HostetlerMay 13, 2026
2 hours ago
250
Commentary250 Years of Innovation
For 250 years, America didn’t just invent the future—it built it. That connection is breaking. Here’s how to restore it
By Eric Kutcher, Shubham Singhal, Olivia White and Scott BlackburnMay 13, 2026
3 hours ago
zach
CommentaryApps
I spent 8 years building Google Sheets. Now I think apps are on their way out
By Zach LloydMay 13, 2026
3 hours ago
Four ways to create a lasting cost advantage from AI
Future of WorkCommentary
Four ways to create a lasting cost advantage from AI
By Paul GoydanMay 13, 2026
3 hours ago

Most Popular

The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
Politics
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
By Jake AngeloMay 12, 2026
20 hours ago
Nearly 50,000 Lake Tahoe residents have to find a new power source after their energy source looks to redirect lines to data centers
Travel & Leisure
Nearly 50,000 Lake Tahoe residents have to find a new power source after their energy source looks to redirect lines to data centers
By Catherina GioinoMay 12, 2026
22 hours ago
U.S. hotels are calling the World Cup a 'non-event' and 80% warn bookings are falling short of expectations, report finds
North America
U.S. hotels are calling the World Cup a 'non-event' and 80% warn bookings are falling short of expectations, report finds
By Sasha RogelbergMay 12, 2026
1 day ago
It’s not just Canadian tourists snubbing U.S. cities. Business leaders are cancelling more trips to America as geopolitical tensions continue
North America
It’s not just Canadian tourists snubbing U.S. cities. Business leaders are cancelling more trips to America as geopolitical tensions continue
By Sasha RogelbergMay 12, 2026
20 hours ago
Forget U.S. debt, China's total borrowing is in 'a league of its own'—much worse and deteriorating faster, analyst says
Economy
Forget U.S. debt, China's total borrowing is in 'a league of its own'—much worse and deteriorating faster, analyst says
By Jason MaMay 11, 2026
2 days ago
Anthropic’s Daniela Amodei says entrepreneurs should go on vacation to road test potential cofounders—if they’re a drain, they’re ‘the wrong choice’
Success
Anthropic’s Daniela Amodei says entrepreneurs should go on vacation to road test potential cofounders—if they’re a drain, they’re ‘the wrong choice’
By Emma BurleighMay 12, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.