• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Some Fortune Crypto pricing data is provided by Binance.
Techtezos

Tezos cofounder Kathleen Breitman on 3 things in crypto that will ‘age poorly’

By
Taylor Locke
Taylor Locke
Down Arrow Button Icon
By
Taylor Locke
Taylor Locke
Down Arrow Button Icon
August 31, 2022, 12:53 PM ET
Tezos cofounder Kathleen Breitman
Tezos cofounder Kathleen Breitman.Sam Barnes and Sportsfile—Collision/Getty Images

Kathleen Breitman has been called “crypto royalty” for cocreating Tezos—a major blockchain and competitor to Ethereum—back in 2014, reigning as one of the earliest entrepreneurs in the space. And if you ever get a chance to talk to her, you’ll quickly see she’s a straight shooter.

In an interview with Fortune, Breitman discussed the recent crypto market hype cycle—and the brutal downturn that followed. And in reflecting, it became obvious how wrong some past predictions about the crypto market had been—certain investments, certain projects. Hindsight, of course, is always 20/20.

“People get attention when they start to make predictions about this stuff,” Breitman told Fortune. “But man, a lot of that stuff does not age well.”

Here are a few other things in the world of crypto that might also “age poorly,” according to Breitman—from certain nonfungible token (NFT) investments to parts of the Ethereum “merge.”

No. 1: Billion-dollar VC investment in NFTs

For one, many of the NFT-related venture capital investment valuations are “completely egregious,” she said. “Things that will age poorly: being a VC investor explaining a $1.5 billion valuation to a No. 15 NFT marketplace.”

Though the market has since plummeted, it wasn’t too long ago NFTs commonly sold for six-figure—and even seven-figure—price tags. One example, among countless others, is an NFT of a JPEG rock selling for over $1 million in August 2021. Overall, last year was a big year for NFT trading, which surpassed $17 billion—a 21,000% increase from 2020.

While retail investors jumped in on the hype—mostly owing to FOMO—big institutional investors, Visa and KPMG among them, did too. Alongside them, as Breitman noted, were VC funds like Andreessen Horowitz (a16z) and Paradigm. Some VCs invested heavily in the space, dumping millions into the top NFT marketplaces and specific NFT projects.

“I think a lot of the valuations aren’t gonna hold,” Breitman added.

Breitman sees the NFT volume and growing marketplaces on Tezos, like objkt.com, as underrated in comparison to those of Ethereum or other blockchains. But, even though they might be growing, Tezos’s NFT marketplaces still remain small in comparison to giants like OpenSea.

Nonetheless, Breitman generally sees many NFT-related founders as similar to “first-time founders in Silicon Valley that just want to raise money and then feel good about themselves,” she said. “You see a lot of that in the crypto space.”

No. 2: NFT profile pics

Next, Breitman noted the wild rise in profile picture (PFP) NFT projects. 

“I think a lot of the PFP collections are not doing so great for a pretty good reason, which is those are almost purely speculative,” she said. “At some point, if you have a million tokens [in a collection], it gets pretty fungible again.”

Commonly, people in the crypto space make their Twitter avatar a popular NFT to show they’re among a project’s community members, especially if said NFTs are expensive and sought after by celebrities, like those in the Bored Ape Yacht Club. For others, owning a PFP NFT is more about fitting in and finding common ground within a larger group.

While PFP NFTs can surge quickly in popularity, the projects can die just as fast.

“A lot of that stuff is aging very poorly, because it was basically very much VC funded,” Breitman said. “I think we ought to look at where organic community growth is, because a lot of the subsidies are wearing out.”

And it’s another question of how much value the assets will retain.

NFT marketplaces are “not going to do well,” she added. “I think, just looking at the valuations, looking at the volume, gives a pretty damning [view].”

No. 3: Some aspects of the ‘merge’

Lastly, Breitman pointed to some of the misunderstood or outsize expectations that might surround the upcoming Ethereum “merge.” 

The merge will shift the influential blockchain to a proof-of-stake consensus mechanism from proof of work, and, in turn, dramatically reduce its environmental impact. 

While it’s “nice to see Ethereum join the rest of the industry,” Breitman said—Tezos counts itself among the long-standing proof-of-stake blockchains—“I think a lot of what’s been dominating the industry is obviously momentum and commotion in this idea of what’s going to be popular next quarter.”

To her, this includes buzz around the merge. Though she understands the buzz, as Ethereum is the dominant smart contract platform, the merge is “not going to solve Ethereum’s fee problem.” 

The gas fees to which she’s referring are the cost of carrying out a transaction on the Ethereum blockchain, and are considered a big pain point for Ethereum users: During periods of high demand, the fees can amount to hundreds of dollars and make the network unviable for many.

Since the merge won’t expand Ethereum’s network capacity, the upgrade will not impact the price of gas fees. But the Ethereum Foundation sees the upcoming move to proof of stake as a “critical precursor” to lowering those costs eventually.

“It’s like, ‘Oh, look, we’re finally doing this one thing.’ And actually, it doesn’t really address the reason that people come to Tezos, which is the fees,” Breitman said. “This is the old ‘razzle dazzle.’ It’s actually not solving the issue that is driving a lot of people away from Ethereum.”

Sign up for the Fortune Features email list so you don’t miss our biggest features, exclusive interviews, and investigations.

About the Author
By Taylor Locke
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

Anduril CEO Brian Schimpf
NewslettersTerm Sheet
Brian Schimpf has been quietly running Anduril since its earliest days. And once he’s talking, he has a lot to say
By Allie GarfinkleMay 8, 2026
3 hours ago
The U.S. Securities and Exchange Commission headquarters in Washington, D.C.
AICFO Daily
Is quarterly reporting hurting investors or helping them? The SEC just weighed in—and the debate is far from over
By Sheryl EstradaMay 8, 2026
3 hours ago
Apple AirPods Pro in Cupertino, California, on Sept. 9, 2025. (Photo: David Paul Morris/Bloomberg/Getty Images)
NewslettersFortune Tech
Apple AirPods with cameras are coming
By Andrew NuscaMay 8, 2026
4 hours ago
Match Group CEO Spencer Rascoff
SuccessJobs
Match Group’s CEO revived a shuttered Tinder internship program for Gen Z—and received over 30,000 applications for just 27 spots
By Emma BurleighMay 8, 2026
4 hours ago
Wall Street piles into ‘NACHO’ bet on looming oil shortages in June
EconomyMarkets
Wall Street piles into ‘NACHO’ bet on looming oil shortages in June
By Jim EdwardsMay 8, 2026
4 hours ago
Why CEO Bill McDermott says ServiceNow’s 39% stock crash is Saaspocalypse ‘nonsense’ and why AI will make it a trillion-dollar company
AIServiceNow
Why CEO Bill McDermott says ServiceNow’s 39% stock crash is Saaspocalypse ‘nonsense’ and why AI will make it a trillion-dollar company
By Alexei OreskovicMay 8, 2026
7 hours ago

Most Popular

California farmers must destroy 420,000 peach trees after Del Monte closes its canneries and cancels more than $550 million in long-term contracts
North America
California farmers must destroy 420,000 peach trees after Del Monte closes its canneries and cancels more than $550 million in long-term contracts
By Sasha RogelbergMay 7, 2026
18 hours ago
U.S. Treasury will have to borrow $2 trillion this year just to continue functioning—more than $166 billion every month
Economy
U.S. Treasury will have to borrow $2 trillion this year just to continue functioning—more than $166 billion every month
By Eleanor PringleMay 7, 2026
1 day ago
'Blue dot fever' plagues musicians like Post Malone, Meghan Trainor, and Zayn as a growing list of artists cancel tours due to lagging ticket sales
Arts & Entertainment
'Blue dot fever' plagues musicians like Post Malone, Meghan Trainor, and Zayn as a growing list of artists cancel tours due to lagging ticket sales
By Dave Lozo and Morning BrewMay 7, 2026
20 hours ago
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
Magazine
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
By Sharon GoldmanMay 6, 2026
2 days ago
Current price of oil as of May 7, 2026
Personal Finance
Current price of oil as of May 7, 2026
By Joseph HostetlerMay 7, 2026
1 day ago
Tokyo is throwing out its strict office dress code and asking workers to wear shorts amid the war in Iran energy crisis
Success
Tokyo is throwing out its strict office dress code and asking workers to wear shorts amid the war in Iran energy crisis
By Emma BurleighMay 5, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.