• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Financeconsumer debt

Recession fears and rising rates are a buying opportunity for affluent Americans: ‘This is when the wealthy make their money’

Sophie Mellor
By
Sophie Mellor
Sophie Mellor
Down Arrow Button Icon
Sophie Mellor
By
Sophie Mellor
Sophie Mellor
Down Arrow Button Icon
July 25, 2022, 10:17 AM ET
Bank of America people walking
The wealth management unit of Bank of America posted double-digit loan growth in the second quarter.John Smith—VIEWpress/Getty Images

Soaring inflation and rising interest rates are sending shockwaves through the markets and stoking fears of a recession — but that hasn’t stopped America’s most wealthy from increasing their borrowing in the first half of the year.

The wealth management units of Morgan Stanley and Bank of America both posted double-digit loan growth in the second quarter, brought on by a rise in mortgages and loans backed by assets like stock-and-bond portfolios.

According to a new report by the Wall Street Journal, the wealthier subset of American society is tapping their securities-backed credit lines to buy up assets priced cheap in today’s markets.

Morgan Stanley noted that mortgages rose 30% in its wealth unit from a year earlier to $50 million, while their securities and other asset-backed loans rose 23% from the year earlier to $93 million.

Bank of America saw its management loans increase 12%, outpacing the 4% increase in the bank’s consumer division.  

“Volatility and market decline are when the wealthy make their money,” Mike Kosnitzky, co-head of the private-wealth practice at law firm Pillsbury Winthrop Shaw Pittman LLP, told the Wall Street Journal. “This is a buy time.”

The rich spent their money differently from the poor

Wealthy Americans fared better in the pandemic than their poor counterparts.

A stock market and real estate boom, which drove up the value of assets owned by the rich, coupled with ultra-low interest rates which gave them cheap debt to play around with, helped the rich save at record rates.

Americans saved an extra $2.7 trillion from January 2020 to December 2021, according to Moody’s Analytics—half of which was held in the hands of the top 10%.

Despite, rising interest rates and a faltering stock market, the growth of asset-backed borrowing indicates a resilient economic sentiment from richer U.S. consumers who rallied against recession fears in the first half of 2022.

But while asset-backed loans rose among the rich, credit card debt also increased among all borrowers in the second half of 2022.

JPMorgan and Wells Fargo, who saw their loan books rise by 7% and 8.4% in the second quarter, both reported a 17% increase in credit card loans, according to Reuters.

And while credit markets still look healthy, bank executives and analysts warn consumer spending and credit quality will soon change with rising inflation and higher rates.

Nela Richardson, chief economist at payroll processor ADP, called the situation a “double-whammy” noting poorer Americans are now spending down their savings and shifting to credit for their purchases, which is met with hiked prices.

“That means consumers are not only making purchases at today’s inflated prices, they’re paying even more on top of that to cover the rising cost of borrowing.”

Kenneth Leon, research director, industry and equities at CFRA Research told Reuters: “We really have not seen yet any major cracks as it relates to the health of the consumer. Credit quality is still very good but that will probably shakeout sometime next year.”

About the Author
Sophie Mellor
By Sophie Mellor
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

AI
Bernie Sanders and AOC launch bill to ban new data-center construction
By March 25, 2026
12 minutes ago
EconomyHiring
‘Don’t leave’: the remote work guru who nailed the labor market during the Great Resignation offers job advice for 2026
By Marco Quiroz-GutierrezMarch 25, 2026
1 hour ago
Jack Fusco, chief executive officer of Cheniere Energy, at the CERAWeek by S&P Global conference in Houston.
Energyliquified natural gas
U.S. natural gas exporters literally answer Asia’s calls for ‘help’ from the Iran war, but aid can’t come overnight
By Jordan BlumMarch 25, 2026
1 hour ago
BankingSoFi
A notorious short-seller unloaded on SoFi. The stock shrugged it off
By Jeff John RobertsMarch 25, 2026
1 hour ago
Warner gestures
AIAmerican Politics
New college grad unemployment will spike to 35% in 2 years, senator warns, forcing ‘Dario, Sam’ to quit AI fear-mongering
By Jacqueline MunisMarch 25, 2026
2 hours ago
Pete Hegseth speaks behind a podium as Donald Trump watches behind him.
EconomyRecession
Mark Zandi warns recession odds are creeping toward 50%, and the Iran war could launch us into economic turmoil by midyear
By Sasha RogelbergMarch 25, 2026
3 hours ago

Most Popular

Magazine
The youngest-ever female CEO of a Fortune 500 company is fighting Trump's cuts to keep Medicaid strong
By Fortune EditorsMarch 24, 2026
2 days ago
Commentary
The Treasury just declared the U.S. insolvent. The media missed it
By Fortune EditorsMarch 23, 2026
2 days ago
Success
Palantir’s billionaire CEO says only two kinds of people will succeed in the AI era: trade workers — ‘or you’re neurodivergent’
By Fortune EditorsMarch 24, 2026
1 day ago
Energy
Nobel laureate Paul Krugman calls it 'treason': $580 million in suspicious oil futures traded minutes before Trump's Iran reversal
By Fortune EditorsMarch 24, 2026
1 day ago
Success
The job market is so bad that ‘reverse recruiters’ are charging $1,500 a month just to help people look for jobs
By Fortune EditorsMarch 25, 2026
13 hours ago
Success
JPMorgan has started monitoring the keystrokes, video calls, and meetings of its junior investment bankers—and they say it's for employee well-being
By Fortune EditorsMarch 24, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.