• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Financeconsumer debt

Recession fears and rising rates are a buying opportunity for affluent Americans: ‘This is when the wealthy make their money’

Sophie Mellor
By
Sophie Mellor
Sophie Mellor
Down Arrow Button Icon
Sophie Mellor
By
Sophie Mellor
Sophie Mellor
Down Arrow Button Icon
July 25, 2022, 10:17 AM ET
Bank of America people walking
The wealth management unit of Bank of America posted double-digit loan growth in the second quarter.John Smith—VIEWpress/Getty Images

Soaring inflation and rising interest rates are sending shockwaves through the markets and stoking fears of a recession — but that hasn’t stopped America’s most wealthy from increasing their borrowing in the first half of the year.

The wealth management units of Morgan Stanley and Bank of America both posted double-digit loan growth in the second quarter, brought on by a rise in mortgages and loans backed by assets like stock-and-bond portfolios.

According to a new report by the Wall Street Journal, the wealthier subset of American society is tapping their securities-backed credit lines to buy up assets priced cheap in today’s markets.

Morgan Stanley noted that mortgages rose 30% in its wealth unit from a year earlier to $50 million, while their securities and other asset-backed loans rose 23% from the year earlier to $93 million.

Bank of America saw its management loans increase 12%, outpacing the 4% increase in the bank’s consumer division.  

“Volatility and market decline are when the wealthy make their money,” Mike Kosnitzky, co-head of the private-wealth practice at law firm Pillsbury Winthrop Shaw Pittman LLP, told the Wall Street Journal. “This is a buy time.”

The rich spent their money differently from the poor

Wealthy Americans fared better in the pandemic than their poor counterparts.

A stock market and real estate boom, which drove up the value of assets owned by the rich, coupled with ultra-low interest rates which gave them cheap debt to play around with, helped the rich save at record rates.

Americans saved an extra $2.7 trillion from January 2020 to December 2021, according to Moody’s Analytics—half of which was held in the hands of the top 10%.

Despite, rising interest rates and a faltering stock market, the growth of asset-backed borrowing indicates a resilient economic sentiment from richer U.S. consumers who rallied against recession fears in the first half of 2022.

But while asset-backed loans rose among the rich, credit card debt also increased among all borrowers in the second half of 2022.

JPMorgan and Wells Fargo, who saw their loan books rise by 7% and 8.4% in the second quarter, both reported a 17% increase in credit card loans, according to Reuters.

And while credit markets still look healthy, bank executives and analysts warn consumer spending and credit quality will soon change with rising inflation and higher rates.

Nela Richardson, chief economist at payroll processor ADP, called the situation a “double-whammy” noting poorer Americans are now spending down their savings and shifting to credit for their purchases, which is met with hiked prices.

“That means consumers are not only making purchases at today’s inflated prices, they’re paying even more on top of that to cover the rising cost of borrowing.”

Kenneth Leon, research director, industry and equities at CFRA Research told Reuters: “We really have not seen yet any major cracks as it relates to the health of the consumer. Credit quality is still very good but that will probably shakeout sometime next year.”

About the Author
Sophie Mellor
By Sophie Mellor
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

placeholder alt text
Economy
Trump may have shot himself in the foot at the Fed, as Powell could stay on while Miran resigns from White House post
By Eleanor PringleFebruary 4, 2026
23 hours ago
placeholder alt text
Investing
Tech stocks go into free fall as it dawns on traders that AI has the ability to cut revenues across the board
By Jim EdwardsFebruary 4, 2026
1 day ago
placeholder alt text
Success
In 2026, many employers are ditching merit-based pay bumps in favor of ‘peanut butter raises’
By Emma BurleighFebruary 2, 2026
3 days ago
placeholder alt text
Politics
Peter Thiel warns the Antichrist and apocalypse are linked to the ‘end of modernity’ currently happening—and cites Greta Thunberg as a driving example
By Nick LichtenbergFebruary 4, 2026
19 hours ago
placeholder alt text
Success
After decades in the music industry, Pharrell Williams admits he never stops working: ‘If you do what you love everyday, you’ll get paid for free'
By Emma BurleighFebruary 3, 2026
2 days ago
placeholder alt text
North America
Gates Foundation doubles down on foreign aid as U.S. government largely withdraws
By Thalia Beaty and The Associated PressFebruary 3, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Finance

Personal FinanceLoans
Personal loan APRs on Feb. 5, 2026
By Glen Luke FlanaganFebruary 5, 2026
20 minutes ago
Personal Financegold prices
Current price of gold as of February 5, 2026
By Danny BakstFebruary 5, 2026
21 minutes ago
lewis
Big Techbooks
Michael Lewis reveals he’s got a deal to write the Sam Altman book—when ChatGPT is ready to write a rival draft
By Nick LichtenbergFebruary 5, 2026
35 minutes ago
Price of platinum for February 5, 2026
Personal Financemoney management
Current price of platinum as of Thursday, February 5, 2026
By Joseph HostetlerFebruary 5, 2026
1 hour ago
Price of silver for February 5, 2026
Personal Financesilver
Current price of silver as of Thursday, February 5, 2026
By Joseph HostetlerFebruary 5, 2026
1 hour ago
bessent
BankingCongress
Scott Bessent trolls Democrats during testimony, implying their questions are unserious and stupid
By Fatima Hussein and The Associated PressFebruary 5, 2026
2 hours ago