• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
CommentaryInvesting

Don’t let crypto mayhem spook retail investors

By
Kunal Sawhney
Kunal Sawhney
Down Arrow Button Icon
By
Kunal Sawhney
Kunal Sawhney
Down Arrow Button Icon
January 26, 2022, 7:20 AM ET
People walk past a billboard in New York City advertising a digital asset.
Young people in markets as diverse as the U.S., the U.K., and India are choosing crypto as their first investment. Regulators must step in to protect them.Noam Galai - Getty Images

The first month of 2022 has already demonstrated that this could be a different year from the previous two for global markets, especially for high-risk assets like cryptos. Regulators around the world need a collective approach to protect and uphold the interests of retail investors.

In the early months of 2020, central banks did not waste time cutting rates to make credit cheaper. The unrestricted flow of money in the global economy continued almost unabated in 2021, which triggered an unprecedented rally in stock markets, taking tech stocks such as EV leader Tesla (and even meme stocks like GameStop) to new highs.

It’s probably time for the Fed and other central banks to raise rates. Investors, especially seasoned institutional ones, have started to factor in the impending rate hikes as they place their bets for 2022, which has triggered a wide selloff in all riskier assets, including equities and cryptos.

What should worry markets the most

The S&P 500 index returned over 25% last year—no mean feat amid a pandemic that dealt a blow to the worldwide supply chain. The global stock market now faces several concerns, including the threat of the Omicron variant.

Concerns are part and parcel of the economy. Inflationary pressures compel central banks to raise rates. Investors then turn to safe havens, and the stock markets experience short-term outflows, which is all a cyclical trend. What’s new this time is the amount of money locked in the highly uncertain, speculative cryptocurrency market, complicating the entire scenario.

Three trillion dollars: This was the estimated market cap of all crypto assets, including Bitcoin, Ether, and a range of altcoins like Dogecoin at one point in 2021. However, the figure does not include the money parked in subsectors within the crypto ecosystem, such as NFTs and the so-called metaverse, where FOMO-inspired investors are purchasing virtual real estate at prices that dwarf even real-world property deals.

Earlier this week, this figure plunged to under $2 trillion, indicating that the crypto market may have entered a large-scale correction stage.

Young retail investors at risk

A survey in mid-2021 by Interactive Investor, an online investment platform in the U.K., found that nearly half of young Brits picked cryptos as their first investment. Worse, almost half of them used debt to place bets on these assets. It’s the same scenario cutting across economies, developed or emerging, including the U.S. and India.

Misinformation is rampant. A research report by the Financial Conduct Authority (FCA) found that most young crypto investors in the U.K. are unaware that these assets are not regulated. Despite all the hype around the launch of the first Bitcoin ETF in the U.S., many retail investors may not know how ProShares Bitcoin ETF expressly warns investors that the value of their holdings could decline to “zero.”

The ProShares Bitcoin ETF disclaimer can serve as immunity for the company, but what about young retail investors who seem to be buying based only on provocative headlines such as “Dogecoin can buy you Tesla merchandise”?

The fallout of any major adverse event

The world has had enough of high prices. Sooner or later, interest rates are likely to go up in almost every economy. What is more worrying than these cyclical events is the multitrillion-dollar bet on an investment asset, the value of which may “decline to zero” at any time.

Imagine the psychological impact such an adverse event in the crypto market would have on first-time investors. It could even trigger an exodus of young retail investors from the global stock market.

The time is not for a knee-jerk reaction like a blanket ban, but at least introducing a little rationality in the field. What’s the harm in preventing crypto exchanges from promoting their platforms through social media channels?

That Bitcoin returned 100% at one point in 2021 and another crypto, Solana, gave 10,000%+ returns to backers are the headlines that can alter the sentiments of even the staunchest crypto critics. That any crypto’s value can change radically overnight, and some like Squid Game’s token can vanish in a blink of an eye, are also some realities a retail investor must be aware of.

What makes sense

Amid all the frivolity, the Central Bank of Singapore has issued new guidelines to restrict manipulative trade practices by crypto trading service providers in the island nation. The purpose is to protect the interests of retail investors who may not fully understand the potential risks involved in crypto trading.

The rest of the world, especially the economies of the West, are yet to clear the clouds. The U.S. Senate may be discussing the risks posed by cryptos, but there’s no definitive action by the Fed or the SEC to protect retail crypto investors’ interests. The trillion-dollar infrastructure bill has an express mention of cryptocurrencies, at the risk of giving a sort of recognition, if not legitimacy, to these speculative assets. Big banks have started crypto trading services for clients, adding more glamour.

Even if one argues that cryptos are “futuristic assets,” there should be no harm in regulators adding checks and balances in crypto trading, which is riddled with excessive price fluctuations.

A unified approach

Almost every economy likely to be impacted in any significant upheaval in the crypto market is part of multilateral institutions, including the International Monetary Fund (IMF) and the World Economic Forum (WEF). A collective attempt by the heads of these countries or a statement at the first G20 finance ministers and central bank governors (FMCBG) meeting (to be held in Indonesia in February 2022) is what the world needs to preserve the interests of retail investors.

Now, murmurs and speculations that “crypto is dead” are echoing across Google searches and online forums. The prophecies of Warren Buffett and Sen. Elizabeth Warren are being looked back on amid the ongoing bloodbath in cryptos, after Bitcoin lost almost half its value compared to its peak.

More than an interest rate hike, a resurgence of the pandemic, or governments closing the stimulus taps, the sentiments of retail investors will likely decide the trajectory of the global markets in 2022 and beyond. The onus is on regulators to not let any major turmoil in the crypto market dent their morale.

Kunal Sawhney is the CEO of Kalkine Group.

More must-read commentary published by Fortune:

  • Democrats will (probably) miss their chance to shape crypto regulation
  • NYSE’s new leader on the three core beliefs that are guiding her
  • Arianna Huffington: It’s time to replace work-life balance with ‘life-work integration’
  • We need a radical new approach to tackle scientific misinformation online
  • The drive for voting rights is being gravely wounded by friendly fire

Never miss a story: Follow your favorite topics and authors to get a personalized email with the journalism that matters most to you.

About the Author
By Kunal Sawhney
See full bioRight Arrow Button Icon

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Commentary

kennnedy
CommentaryDrugs
America is handing its mRNA lead to China—and RFK Jr. is to blame
By Jeff CollerMarch 26, 2026
23 hours ago
jerry
CommentaryEducation
The college degree isn’t dead. But the wrong kind could cost you $2 million
By Jerry BalentineMarch 26, 2026
23 hours ago
trump
CommentaryMarkets
We’re no longer in a bull or bear market. We’re in a Trump market — and here’s how to navigate it
By Jeffrey Sonnenfeld and Steven TianMarch 26, 2026
24 hours ago
EuropeLetter from London
Rishi Sunak is giving advice to CEOs on AI. Here are his golden rules
By Kamal AhmedMarch 25, 2026
2 days ago
retirement
CommentaryRetirement
Our retirement system gets a C-plus; policymakers have an opportunity to make it A grade
By Chris MahoneyMarch 25, 2026
2 days ago
david-f
CommentaryVenture Capital
Europe has survived 3 energy shocks in 4 years. The only way out is to stop buying power from its enemies
By David FrykmanMarch 25, 2026
2 days ago

Most Popular

C-Suite
'I didn’t want anybody shooting me': Five Guys CEO gave away $1.5 million bonus to employees over botched BOGO burger birthday celebration
By Fortune EditorsMarch 25, 2026
2 days ago
Environment
Vail Resorts CEO says it’s time to think beyond the $1,000 ski pass that helped build the empire
By Fortune EditorsMarch 26, 2026
1 day ago
Success
Palantir’s billionaire CEO says only two kinds of people will succeed in the AI era: trade workers — ‘or you’re neurodivergent’
By Fortune EditorsMarch 24, 2026
3 days ago
Commentary
The Treasury just declared the U.S. insolvent. The media missed it
By Fortune EditorsMarch 23, 2026
4 days ago
Personal Finance
Current price of gold as of March 25, 2026
By Fortune EditorsMarch 25, 2026
2 days ago
Economy
Social Security insolvency: How a six-figure cap to flatten benefits for the ultrawealthy could buy the program 7 critical years
By Fortune EditorsMarch 26, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.