• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
CommentaryEnvironment

How I try to make a difference with every meal–and every investment

By
Khaled bin Alwaleed bin Talal Al Saud
Khaled bin Alwaleed bin Talal Al Saud
Down Arrow Button Icon
By
Khaled bin Alwaleed bin Talal Al Saud
Khaled bin Alwaleed bin Talal Al Saud
Down Arrow Button Icon
January 19, 2022, 12:15 PM ET
The innovations by today's sustainable food startups will have an outsize impact when they become mainstream.
The innovations by today's sustainable food startups will have an outsize impact when they become mainstream.NICHOLAS YEO - Getty Images

There isn’t much more to be said about greenhouse gasses, the climate crisis, and factory farming that hasn’t already been said.

Factory farming, and many other traditional production methods of red meat, white meat, and seafood, contribute to the all-encompassing issue referred to as climate change. It’s a lot to wrap your head around, but what you eat is quite literally affecting the state of the planet.

However, there are alternatives, and those alternatives are better for Earth. While I am completely satisfied by a whole-food vegan diet, I don’t believe that everyone else is or will be–one of the key reasons why I back food tech startups. There are now impact-driven businesses that will help you eat what you like, without all the nasty environmental repercussions.

I am so concerned that I invest in easy-to-swallow solutions like delicious plant-based chicken nuggets and chewy mushroom jerky meant to replace the ubiquitous beef snack. I have also invested, a few times over, in what can be considered emerging food technologies like precision fermentation and cell-based meat, chicken, fish, and dairy.

You may have heard “impact investing” tossed around like so many other sustainability-oriented buzz concepts–but it works. If you’re committing dollars to charity annually, like so many givers out there are, then consider becoming a mission-driven angel investor. Consider joining a fund or a crowd investing platform that allows small startups the chance to raise rounds. 

We can also find ways to feed the world’s growing population with less. Investors have been chasing funding opportunities with this in mind for years. We’ve been seeking out startups that can produce high-quality foodstuffs that use less natural resources, cost less to create, and reduce inequality across geographies and populations

Not only are mission-driven companies putting sustainable production into play, but they are also serving up the answers to food security and food scarcity issues that the world is hurtling towards. Amidst the countless socioeconomic disparities accelerated by the pandemic, we were also reminded of the fragility and vulnerability of our global food supply. It’s a promising opportunity for governments, private sector entities, and startups to reimagine our food chains to be cleaner, greener, and smarter.

Mission-driven ventures in the food tech and green tech spaces don’t suffer from a shortage of vision or potential to scale. They lack the funding to scale to a point where their solutions become more affordable for consumers. I serve on the XPRIZE Feed the Next Billion Challenge advisory board, a competition that aims to fund alt-protein solutions for chicken or fish. There are promising entries from all over the world seeking to feed the next billion with their tech. My hope? That in a few years, some of them will produce the sustainable chicken breast or fish filet that will end up on your plate for lunch or dinner.

KBW Ventures’ first-ever investment in cell-cultured meat was Upside Foods, formerly Memphis Meats, and we have since reinvested in the company’s Series B. The second was Blue Nalu. Two years ago, we invested in a company called Blue Planet Ecosystems that promised to “turn sunlight into CO2-neutral seafood” using land-based automated recirculating aquaculture–a technology that has massive potential in my home country of Saudi Arabia.

Not only is investing in the food tech space good for the planet, but it can also be very lucrative. I see huge potential in startups tackling niche categories. One such startup is focused on “heritage” meats: Orbillion Bio is targeting cell-cultured elk, deer, and bison, and was just awarded a $ 250,000-second prize in the Entrepreneurship World Cup. Slovenian startup Juicy Marbles is specializing in “fancy” cuts of alt-protein plant-based beef: filet mignon sirloins, rumps, filets, tomahawks, and more.

While the startups addressing the trickier, harder–to–impress palate will add a lot to the sustainable food space, the impact of their innovations will be even greater in the hands of fast food giants. Getting consumers to switch to sustainably produced “junk food” and fast food will save vital resources–and potentially make a significant dent in global warming.

Prince Khaled bin Alwaleed bin Talal Al Saud is a venture capitalist committed to purpose-driven investments, a climate change awareness advocate, and a believer in the transformative power of mobilizing tech for good. KBW Ventures has invested in the following companies mentioned or alluded to in this article: Moku Foods, Rebellyous Foods, Upside Foods, BlueNalu, and Blue Planet Ecosystems.

More must-read commentary published by Fortune:

  • Carmen Busquets: What are women waiting for?
  • The drive for voting rights is being gravely wounded by friendly fire
  • We need more heroes in the Senate
  • U.S.-China tech race: A quantum failure
  • Why employees are leaving—and the culture that makes them stay
Never miss a story: Follow your favorite topics and authors to get a personalized email with the journalism that matters most to you.
About the Author
By Khaled bin Alwaleed bin Talal Al Saud
See full bioRight Arrow Button Icon

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Commentary

trump
CommentaryWhite House
Trump thinks he’s flying to Beijing with leverage. China spent 6 years making sure he doesn’t have any
By Steve H. HankeMay 10, 2026
8 hours ago
joaquin
Commentary250 Years of Innovation
Johnson & Johnson CEO: America’s innovation advantage starts with health 
By Joaquin DuatoMay 9, 2026
1 day ago
reed
CommentaryRetirement
Tim Cook and Reed Hastings just showed every CEO how to leave gracefully
By Paul HardartMay 9, 2026
1 day ago
golf
Commentarybooks
How playing golf alone can make you better at your job
By Gary BelskyMay 8, 2026
2 days ago
naomi
Commentarymental health
Naomi Osaka: the things I didn’t do to succeed
By Naomi OsakaMay 8, 2026
2 days ago
amanda
Commentarybatteries
Why energy storage is moving beyond the capex debate
By Amanda SimonianMay 7, 2026
3 days ago

Most Popular

'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
Future of Work
'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
By Jake AngeloMay 9, 2026
1 day ago
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals 'dirty little secret'
Politics
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals 'dirty little secret'
By Jason MaMay 9, 2026
1 day ago
‘This is the way’: Elon Musk endorses Warren Buffett’s famed 5-minute plan to fix the national debt
Economy
‘This is the way’: Elon Musk endorses Warren Buffett’s famed 5-minute plan to fix the national debt
By Jacqueline MunisMay 10, 2026
6 hours ago
OpenAI CEO Sam Altman says Gen Z and millennials are using ChatGPT like a 'life advisor'—but college students might be one step ahead
Tech
OpenAI CEO Sam Altman says Gen Z and millennials are using ChatGPT like a 'life advisor'—but college students might be one step ahead
By Sydney LakeMay 10, 2026
7 hours ago
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
Success
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
By Orianna Rosa RoyleMay 9, 2026
1 day ago
Trump thinks he's flying to Beijing with leverage. China spent 6 years making sure he doesn't have any
Commentary
Trump thinks he's flying to Beijing with leverage. China spent 6 years making sure he doesn't have any
By Steve H. HankeMay 10, 2026
8 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.