• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster

2

'Skills nobody can take': Meet a 20-year-old with a 4.5 GPA who skipped college for technical school to land an 'AI-proof' career

3

Meet a 71-year-old who retired as a radiologist and professor, and now runs a banana-skewer business: ‘I never want to retire. Why would you do that?’

1

Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away faster

2

'Skills nobody can take': Meet a 20-year-old with a 4.5 GPA who skipped college for technical school to land an 'AI-proof' career

3

Meet a 71-year-old who retired as a radiologist and professor, and now runs a banana-skewer business: ‘I never want to retire. Why would you do that?’
LeadershipLeadership Next

Chipotle CEO Brian Niccol reflects on the pre-pandemic change that kept burritos moving

Fortune Editors
By
Fortune Editors
Fortune Editors
Down Arrow Button Icon
Fortune Editors
By
Fortune Editors
Fortune Editors
Down Arrow Button Icon
November 24, 2021, 2:05 PM ET
Google source logo
Add Fortune on Google for similar content.

Right after the COVID-19 pandemic hit the United States, Chipotle Mexican Grill’s business took a dip. That, of course, was to be expected. Most businesses hit a wall back then. But thanks to decisions made by CEO Brian Niccol and the rest of his team, Chipotle found its way quickly—and the company’s stock price has more than doubled since the pandemic began. Plus, earlier this year, the fast-casual chain made its Fortune 500 debut.

Right before the pandemic, Chipotle started the process of installing digital make lines, which are second kitchens that “take care of all the orders coming in from the app,” Niccol says. That decision paid off.

The company went from between 10% and 15% of orders coming in from digital to “really 100% of our business being digital,” Niccol says. “Fortunately for us, we had all the processes already in place and our teams were trained on it. And that was what really kind of saved us through those first couple months when we weren’t sure where this was going.”

Now, he adds, about 40% of Chipotle’s burrito and rice bowl orders come in through digital channels. And the number of orders has skyrocketed.

“Before the pandemic, we were probably on track to do about a billion dollars of digital sales,” Niccol says. “Now coming out of the pandemic, we’re probably on track to do over $3 billion of digital business. And that’ll represent 40% of our business for this calendar year.”

Niccol joins Fortune cohosts Ellen McGirt and Alan Murray on Leadership Next, a podcast about the changing rules of business leadership, to talk about communicating with employees during trying times, how the company’s strong food safety and wellness culture helped throughout the pandemic, and how, Niccol says, Chipotle’s “strong balance sheet [kept] people employed and paid during what were really uncertain times.” Listen to the full episode below.

Subscribe to Fortune Daily to get essential business stories straight to your inbox each morning.

About the Author
Fortune Editors
By Fortune Editors
See full bioRight Arrow Button Icon

Latest in Leadership


Most Popular

Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

    Latest in Leadership


    Most Popular

    © 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.