• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceHousing

Is Zillow’s plunging stock price a warning about the housing market?

By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
October 19, 2021, 12:39 PM ET

Back in February, Zillow’s stock was trading at an all-time high of $212. On Monday, it finished the day perilously close to its 52-week low, closing at $85.46.

The fairly steady eight-month decline comes despite a red-hot U.S. housing market. And that’s making some investors nervous. Is Zillow a canary in the residential real estate coal mine—and does its tumble forecast a drop in housing prices?

Zillow’s fall from investor grace seems to be tied to a number of factors.

Yesterday’s 10% tumble came after the company, which most people know best for its home valuations and browsing capabilities, announced it was pausing its homebuying business for at least the remainder of 2021.

iBuying, as the program was called, had a busy 2021. The business bought and sold thousand of homes, utilizing the company’s predictive pricing tool as a core component. Homeowners could type in information about their home and receive an offer in 24 hours or less.

Zillow doesn’t fully depend on the algorithm though. It uses humans to confirm things before it writes a check—and the ongoing labor shortage is why it hit pause. (Zillow will still have a flow of new houses coming in for months, as it lets owners preschedule closing dates and plans to honor any existing contracts.)

Word that iBuying was being paused made some analysts worry that Zillow had too many homes in its inventory, signaling a slowdown in the demand. Zillow reportedly bought 3,805 homes in the second quarter, more than any previous quarter.

This wasn’t the first time Zillow has temporarily halted its homebuying operations. Last March, it shut things down because of the spread of COVID-19. That pause lasted five months.

The entirety of Zillow’s recent drop—and its rise over a longer period of time—can’t be attributed to the homebuying operations. When Zillow started that business in 2018, Wall Street hated the idea.

Zillow shares soared over 650% between March 2020 and February 2021. Some of the decline since then has been a natural market pullback. And at the beginning of the year, Zillow’s price-to-sales ratio (a valuation metric that helps determine whether the sales of a company justify the stock price) was 9.02. As of yesterday, it stood at 5.36, its lowest level in over a year.

So some investors could be taking their profits and moving on to other ventures.

The fear some investors have is that by putting iBuying on ice, Zillow is letting competitors, such as Opendoor or Offerpad, gain market share. Zillow has more mainstream name recognition, though. And bulls are counting on that to keep momentum going when Zillow restarts its buying program.

As for the housing market itself, Zillow says it’s not expecting a correction to hit in the next year. Over the next 12 months, the company is forecasting an 11.7% appreciation in U.S. home values. That’s a bit of a slowdown, but Zillow describes the housing market as transitioning from “white-hot” to just “red-hot.”

Subscribe to Fortune Daily to get essential business stories straight to your inbox each morning.

About the Author
By Chris MorrisFormer Contributing Writer

Chris Morris is a former contributing writer at Fortune, covering everything from general business news to the video game and theme park industries.

See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

Burned out and going nowhere: the American worker is too mentally drained to even look for a new job
Healthburnout
Burned out and going nowhere: the American worker is too mentally drained to even look for a new job
By Nick LichtenbergMay 14, 2026
1 hour ago
Current price of gold as of May 14, 2026
Personal Financegold prices
Current price of gold as of May 14, 2026
By Danny BakstMay 14, 2026
2 hours ago
fulfilled
Healthaging
Half of older Americans are unfulfilled. Their doctors can’t see it
By Nick LichtenbergMay 14, 2026
2 hours ago
Top CD rates from major banks May 14, 2026: Chase CDs, Bank of America CDs, Citibank CDs, and more
Personal FinanceCertificates of Deposit (CDs)
Top CD rates from major banks on May 14, 2026: Chase CDs, Bank of America CDs, Citibank CDs, and more
By Joseph HostetlerMay 14, 2026
3 hours ago
A European central bank has signed a mega deal with a cloud service provider. The problem for Google, Microsoft and Amazon? It’s not with them 
EuropeLetter from London
A European central bank has signed a mega deal with a cloud service provider. The problem for Google, Microsoft and Amazon? It’s not with them 
By Kamal AhmedMay 14, 2026
3 hours ago
Current price of Ethereum for May 14, 2026
Personal FinanceEthereum
Current price of Ethereum for May 14, 2026
By Joseph HostetlerMay 14, 2026
3 hours ago

Most Popular

Despite having a $165 million net worth, Scarlett Johansson says work-life balance doesn’t exist—and the first step to success is admitting that
Success
Despite having a $165 million net worth, Scarlett Johansson says work-life balance doesn’t exist—and the first step to success is admitting that
By Preston ForeMay 13, 2026
1 day ago
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
Politics
The Bezos family just donated $100 million to help achieve one of Mayor Zohran Mamdani’s top campaign promises
By Jake AngeloMay 12, 2026
2 days ago
Nearly 50,000 Lake Tahoe residents have to find a new power source after their energy source looks to redirect lines to data centers
Travel & Leisure
Nearly 50,000 Lake Tahoe residents have to find a new power source after their energy source looks to redirect lines to data centers
By Catherina GioinoMay 12, 2026
2 days ago
It’s not just Canadian tourists snubbing U.S. cities. Business leaders are cancelling more trips to America as geopolitical tensions continue
North America
It’s not just Canadian tourists snubbing U.S. cities. Business leaders are cancelling more trips to America as geopolitical tensions continue
By Sasha RogelbergMay 12, 2026
2 days ago
I spent 8 years building Google Sheets. Now I think apps are on their way out
Commentary
I spent 8 years building Google Sheets. Now I think apps are on their way out
By Zach LloydMay 13, 2026
1 day ago
Current price of oil as of May 13, 2026
Personal Finance
Current price of oil as of May 13, 2026
By Joseph HostetlerMay 13, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.