• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

I wrote that Boomers were choking America’s economy. Their responses to me were revealing

2

After a judge ordered Trump's name be removed from the Kennedy Center, president says it will 'soon be closed, probably never to open again'

3

U.S. says deals with Iran for safe Hormuz transit are prohibited

1

I wrote that Boomers were choking America’s economy. Their responses to me were revealing

2

After a judge ordered Trump's name be removed from the Kennedy Center, president says it will 'soon be closed, probably never to open again'

3

U.S. says deals with Iran for safe Hormuz transit are prohibited
NewslettersFortune Analytics

Supply-chain bubbles will pop—and we’ll have economics 101 to thank

By
Lance Lambert
Lance Lambert
Former Real Estate Editor
Down Arrow Button Icon
By
Lance Lambert
Lance Lambert
Former Real Estate Editor
Down Arrow Button Icon
September 30, 2021, 11:48 AM ET

At its height this spring, lumber was up over 300%. Some in the industry even started wondering if the pandemic-spurred housing and DIY booms would keep wood prices permanently elevated. Of course, we now know the verdict is no: Since peaking in May, lumber prices are down 69%. 

Lumber’s swift correction bolsters Federal Reserve Chair Jerome Powell’s argument that these recent price hikes are “transitory”—and will return to normal as supply and demand shocks from the pandemic work through the system.

In this week’s issue of Fortune Analytics, we’re taking a closer look at commodity price data.

Here’s what we found.

The numbers to know 

5.2%

  • The year-over-year rate of inflation in August, based on the most recent consumer price index. The rate is down from 5.3% in June and July, but it’s more than double this century’s average rate (2.2%). The rates this summer were the highest since the 2008 oil shock.

25%

  • The change in the price of lumber since Jan. 1, 2020. Back in May, that figure was up over 300%.

227%

  • The change in the price of steel since Jan. 1, 2020. Unlike lumber, steel is still at its COVID peak. 

34%

  • The change in the price of used cars since Jan. 1, 2020. Similar to steel, the used car bubble has yet to pop.

39%

  • The change in the price of corn since Jan. 1, 2020. Back in May that figure was up 105%. 

87%

  • The portion of U.S. adults who say they’re concerned about inflation, including 58% who say they are “very concerned.” That’s according to a Fortune-SurveyMonkey poll this summer. 

Big picture

  • We haven’t entered into a new paradigm. At least, that’s what the popped wood and agriculture bubbles suggest. Once the laws of supply and demand were able to work their magic, those bubbles burst. Analysts tell Fortune Analytics that this should happen soon in many metal materials (such as steel) in the coming 12 months. While commodity prices are likely to correct, the jury is still out in terms of the broader economy. After all, once a place like Chipotle or Walmart prices in higher labor costs, that’s nearly impossible to reverse.
  • “Return to the office” delays are likely preventing some bubbles from bursting. Once workers are required to be in the office each week, it could put downward price pressure on things like boats, campers, and second homes—which all sold briskly during the move to remote work. 

A few deeper takeaways

1. For prices to go down, they may need to go higher.  

Simple economics 101 dictates that as prices rise, sellers will attempt to supply more of the good. Meanwhile, as prices rise, some buyers will back off.

Ultimately, that’s what popped the lumber bubble. DIYers and homebuilders alike balked at sky-high prices this spring—while sawmills upped production. Back in March, 57% of material suppliers rated their DIY sale segment as “strong.” By the middle of this summer, that figure was just 3%, according to data provided by John Burns Real Estate Consulting to Fortune Analytics. 

What’s interesting about lumber is that DIYers and homebuilders didn’t flinch in late 2020 or early 2020 when prices were up over 100%. It wasn’t until the big run in April and May when prices were up over 300% that people finally backed off. That suggests that for other bubbles to pop, they may need to go higher until they reach buyers’ breaking points. Once buyers back off, supply will finally have time to catch back up.

2. Greed will help to pop COVID supply-chain bubbles. 

In theory, sawmills could have kept production low and thus kept prices high. However, if a mill didn’t increase supply, another profit-hungry competitor would. That explains why the industry as a whole instead chose to up production and cash in on the bubble. (In aggregate, the five largest publicly traded lumber producers saw their Q2 profits climb 2,000% this year.) Of course, increased supply coupled with falling demand is a perfect recipe for a pullback.

As profit chasing continues, it will help to pull down other commodity prices.

3. COVID bubbles won’t pop at the same time.

Wood prices are back to normal, while metals are near all-time highs.

What’s going on? Some of it is simply because the folks buying metals are bigger players (like auto manufacturers) who can afford to absorb the hikes. Also, unlike the wood industry, metals are far more concentrated. For steel, in particular, it’s completely dominated in the U.S. by Cleveland-Cliffs and United Steel. When there are fewer players, it’s easier to avoid profit grabbing (increasing production) and instead milk it out. 

While recent price bubbles were caused by pandemic-spurred demand and supply shocks, the uniqueness of each market means the bubbles will likely burst differently.  

This is an excerpt from Fortune Analytics, an exclusive newsletter that Fortune Premium subscribers receive as a perk of their subscription. The newsletter shares in-depth research on the most discussed topics in the business world right now. Our findings come from special surveys we run and proprietary data we collect and analyze. Sign up to get the full briefing in your inbox.

Subscribe to Fortune Daily to get essential business stories straight to your inbox each morning.

About the Author
By Lance LambertFormer Real Estate Editor
Twitter icon

Lance Lambert is a former Fortune editor who contributes to the Fortune Analytics newsletter.

See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Newsletters

Why Meta hired Dina Powell McCormick
NewslettersMPW Daily
Why Meta hired Dina Powell McCormick
By Ellie AustinMay 29, 2026
2 days ago
Astera Labs founders win the prestigious 2026 EY World Entrepreneur of the Year
NewslettersCEO Daily
Astera Labs founders win the prestigious 2026 EY World Entrepreneur of the Year
By Diane BradyMay 29, 2026
3 days ago
Anthropic co-founder and CEO Dario Amodei speaking at Fortune Brainstorm Tech 2023 in Park City, Utah. (Photo: Stuart Isett/Fortune)
NewslettersFortune Tech
Anthropic is a $900 billion company now
By Andrew NuscaMay 29, 2026
3 days ago
Jane Fraser defied the ‘glass cliff’ to engineer Citi’s long-awaited turnaround
NewslettersMPW Daily
Jane Fraser defied the ‘glass cliff’ to engineer Citi’s long-awaited turnaround
By Claire ZillmanMay 28, 2026
3 days ago
The CFOs steering Big Tech’s trillion-dollar AI bet
NewslettersCFO Daily
The CFOs steering Big Tech’s trillion-dollar AI bet
By Sheryl EstradaMay 28, 2026
3 days ago
Why some CEOs still choose Europe over the U.S.
NewslettersCEO Daily
Why some CEOs still choose Europe over the U.S.
By Diane BradyMay 28, 2026
4 days ago

Most Popular

I wrote that Boomers were choking America’s economy. Their responses to me were revealing
Personal Finance
I wrote that Boomers were choking America’s economy. Their responses to me were revealing
By Nick LichtenbergMay 31, 2026
12 hours ago
After a judge ordered Trump's name be removed from the Kennedy Center, president says it will 'soon be closed, probably never to open again'
Law
After a judge ordered Trump's name be removed from the Kennedy Center, president says it will 'soon be closed, probably never to open again'
By Collin Binkley and The Associated PressMay 30, 2026
1 day ago
U.S. says deals with Iran for safe Hormuz transit are prohibited
Politics
U.S. says deals with Iran for safe Hormuz transit are prohibited
By Jack Wittels and BloombergMay 30, 2026
1 day ago
After Blue Origin rocket explosion, NASA's entire moon exploration program depends on SpaceX for now as Musk eyes blockbuster IPO soon
Innovation
After Blue Origin rocket explosion, NASA's entire moon exploration program depends on SpaceX for now as Musk eyes blockbuster IPO soon
By Jason MaMay 30, 2026
1 day ago
Ex–Google CEO Eric Schmidt warns U.S. tech workers: Competing with China’s grueling 12-hour workdays means sacrificing work-life balance
Future of Work
Ex–Google CEO Eric Schmidt warns U.S. tech workers: Competing with China’s grueling 12-hour workdays means sacrificing work-life balance
By Marco Quiroz-GutierrezMay 30, 2026
1 day ago
Meet the Black women on Fortune's Most Powerful Women list shaping business leadership
MPW
Meet the Black women on Fortune's Most Powerful Women list shaping business leadership
By Cheyann HarrisMay 29, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.