• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
CommentaryThe New Leadership Playbook

It’s time for a new leadership playbook

By
Jesper Brodin
Jesper Brodin
and
Halla Tómasdóttir
Halla Tómasdóttir
Down Arrow Button Icon
By
Jesper Brodin
Jesper Brodin
and
Halla Tómasdóttir
Halla Tómasdóttir
Down Arrow Button Icon
September 29, 2021, 10:00 AM ET
"By working together," the authors write, "we can create sustainable systems change and build an economic model that embraces diversity while incentivizing the transition to a green and just future."
"By working together," the authors write, "we can create sustainable systems change and build an economic model that embraces diversity while incentivizing the transition to a green and just future."Courtesy of Getty Images

We are in the most important decade for humankind.

With eight years remaining to achieve the UN Sustainable Development Goals and deliver on the promise of the Paris Climate Agreement, we know all too well that too little action has been taken. This recent summer, which brought historic flooding, record heat, and devastating wildfires to many corners of the globe, is a painful reminder that we are not on track to limit global average temperature rise to 1.5° Celsius by 2030.

As leaders, we are navigating interdependent and complex challenges that pay no mind to borders, forcing us to confront the failings of modern capitalism and outdated leadership models. To turn this decisive decade around for our families, our communities, and generations to come, we need a new leadership playbook—one that places humanity, humility and brave action at the heart of everything we do.

How will we choose to lead? For us, leading begins with purpose and values. It is about respecting each other for who we are. Our values guide us to take a stand for people, fight for what we believe in and embrace our shared responsibility to the planet, the only home we have. There is no business beyond our planetary boundaries, and only fading opportunity in a world with a broken social contract.

We worry about the future, and we are also optimistic. Many leaders are taking big steps with commitments and actions, creating positive change every day. We are humbled to know and work with so many of you across our corporate and financial careers and through our advocacy efforts with The B Team. By working together, we can create sustainable systems change and build an economic model that embraces diversity while incentivizing the transition to a green and just future.

At The B Team, our bold vision is of a world where global inequality gaps are closed. Where gender balance and equitable representation at all levels of leadership are the norm. Where businesses thrive with accountability and integrity at their core. Where our economy is regenerative, and we’ve delivered a fair and just transition to a low-carbon economy for impacted workers.

In pursuit of this vision, we gather leaders across business, labor, civil society and government. We collaborate with partners and across our networks to amplify the stories of mission-aligned leaders around the world, and we openly reflect on our own challenges and setbacks. We are transparent in our ambition: engaging in public and corporate policy making processes to drive adoption of new norms and incentives, orienting business toward a broader bottom line. Mindful of our privilege while embracing the benefits of our platform, we strive to uplift tomorrow’s leaders as boldly as we catalyze change today.

In this spirit, we humbly share The New Leadership Playbook, a collection of stories, insights and resources on 21st-century business leadership. Our ambition is high, and the role for business is clear: We can build a better world when leaders everywhere commit to brave, collaborative action today. If we are courageous, we can reset corporate norms and contribute to lasting change for people and the planet.

Leaders of today should accelerate innovation while reducing risk. They follow science. They see diversity in leadership for the competitive advantage it is and the bottom-line benefit it brings. They understand that the clock is ticking, future generations are counting on us and, in the words of poet Amanda Gorman, “History has its eyes on us.”

How will you choose to lead?

Jesper Brodin is CEO of Ingka Group (IKEA) and chair of The B Team. Halla Tómasdóttir is CEO of The B Team.

This commentary is adapted from the authors’ foreword in The Business of Building a Better World, due out November 9, 2021. To learn more, please visit www.NewLeadershipPlaybook.org.

More must-read commentary published by Fortune:

  • Net zero isn’t enough. We need to get to net negative
  • Robinhood should empower young investors, not take advantage of them
  • Duckworth, Raimondo: Congress must back the president’s historic investment in home care workers
  • When intelligence agencies co-opt business, the consequences can be deadly
  • Businesses should open their doors to Afghan allies and refugees

A collection of stories, insights and resources on 21st-century business leadership—visit The New Leadership Playbook today.

About the Authors
By Jesper Brodin
See full bioRight Arrow Button Icon
By Halla Tómasdóttir
See full bioRight Arrow Button Icon

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Commentary

trump
CommentaryWhite House
Trump thinks he’s flying to Beijing with leverage. China spent 6 years making sure he doesn’t have any
By Steve H. HankeMay 10, 2026
5 hours ago
joaquin
Commentary250 Years of Innovation
Johnson & Johnson CEO: America’s innovation advantage starts with health 
By Joaquin DuatoMay 9, 2026
1 day ago
reed
CommentaryRetirement
Tim Cook and Reed Hastings just showed every CEO how to leave gracefully
By Paul HardartMay 9, 2026
1 day ago
golf
Commentarybooks
How playing golf alone can make you better at your job
By Gary BelskyMay 8, 2026
2 days ago
naomi
Commentarymental health
Naomi Osaka: the things I didn’t do to succeed
By Naomi OsakaMay 8, 2026
2 days ago
amanda
Commentarybatteries
Why energy storage is moving beyond the capex debate
By Amanda SimonianMay 7, 2026
3 days ago

Most Popular

'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
Future of Work
'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
By Jake AngeloMay 9, 2026
1 day ago
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals 'dirty little secret'
Politics
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals 'dirty little secret'
By Jason MaMay 9, 2026
22 hours ago
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
Success
Red flag test: former CEO explains why he rejects job candidates who say they can start right away
By Orianna Rosa RoyleMay 9, 2026
1 day ago
Companies are abandoning 'peanut butter' raises as pay-for-performance takes over the workplace in the AI era
Future of Work
Companies are abandoning 'peanut butter' raises as pay-for-performance takes over the workplace in the AI era
By Marco Quiroz-GutierrezMay 9, 2026
1 day ago
You're probably safe from the Hantavirus outbreak, but here's what you absolutely must not do, experts say
Politics
You're probably safe from the Hantavirus outbreak, but here's what you absolutely must not do, experts say
By Catherina GioinoMay 8, 2026
2 days ago
The federal government must issue more debt than it expected as cash flow weakens, and 'the bond market is shouting'
Investing
The federal government must issue more debt than it expected as cash flow weakens, and 'the bond market is shouting'
By Jason MaMay 9, 2026
17 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.