• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
NewslettersCEO Daily

Supply chains aren’t just critical. In 2021, they’re a high stakes casino

By
Katherine Dunn
Katherine Dunn
and
Alan Murray
Alan Murray
Down Arrow Button Icon
By
Katherine Dunn
Katherine Dunn
and
Alan Murray
Alan Murray
Down Arrow Button Icon
August 10, 2021, 7:26 AM ET

Good morning.

In four decades writing about business, I’ve always avoided stories about supply chains. Why? The title of a podcast series I tripped across recently says it succinctly, if cheekily: “Supply Chain is Boring.” Important, perhaps. Critical, even. And it can be lucrative, when done well. But boring.

Or at least it was, until people discovered last year that they couldn’t buy toilet paper. Or when they set out to get a new car and found none on the lot. Or if they watched the giant Ever Given block the Suez Canal or followed the wild ride in lumber prices. Suddenly, supply chain is no longer the dull details no one wants to dig into; it is a high stakes casino.

That’s true for CEOs, too, who once turned to contract manufacturers like Flex to avoid the boring details. Revathi Advaithi, who runs the global contract manufacturing firm Flex, and who was this week’s guest on the Leadership Next podcast, says now “every CEO is talking about de-risking their supply chain, supply chain resiliency, how do I get my components, and how do I make sure I get them forever without trade issues.”  

Flex was number 499 on this year’s Fortune Global 500 list, and makes “a little bit of everything,” Advaithi says, “from medical products to consumer products to automotive components.” The last year changed the nature of her conversations with customers. “Many of them today are sitting down and saying, ‘I want to really understand where this is coming from… What are the sources of risk if there is a tsunami in Japan? If there is a weather issue in Texas, what does that mean to my supply chain?…And it’s happening in the C-suite.” Odds are such supply chain concerns will remain elevated, given geopolitical tensions and the prospects for ever more extreme weather.

You can listen to Advaithi’s full interview on Apple or Spotify, including the story of how she went from being an engineer to a CEO—and became one of only 23 women running Fortune Global 500 companies.   

Other news below.

Alan Murray
@alansmurray

alan.murray@fortune.com

TOP NEWS

Move fast

Yesterday morning, the latest IPCC report landed like a thud. Now, businesses and governments are digesting the urgency of the findings, and how quickly we must act. Eric Lyman takes you through some of the takeaways for Fortune. “As much as any other sector, businesses benefit from a stable, predictable climate. The more we let the climate warm, the harder it is to adapt," says one expert. Plus, here's a behind the scenes look at the scientists behind the report, from Reuters. 

Rising cases

COVID-19 cases are at their highest in the U.S. since February, averaging above 100,000 cases per day, as the Delta variant sweeps through the country. Vaccines have provided some protection—but only half of the U.S. population is vaccinated. Meanwhile, the Pentagon has said it will make vaccination mandatory for active-duty troops by the middle of August. New York Times

SoftBank decline

SoftBank was a rare company to announce a fall in Q2 profits. The Japanese conglomerate made $6.9 billion, which was also down sharply from a record breaking Q1; its Vision Fund alone lost $6 billion as buzzy tech investments cooled off. WSJ

Delta jab

Pfizer's partner BioNTech will start testing this month to see if it can make a vaccine that works particularly well against the ultra-contagious Delta variant. The clinical trial results should be ready at the end of the year, and will also test what combination of jabs would be most effective. If it works, the company says it can adapt production within 100 days. Fortune

AROUND THE WATER COOLER

EV boom

Electric vehicles are a hot commodity—except in the U.S. Data shows that Chinese consumers and Europeans are far ahead of the pack in embracing electric, which, incidentally, the IPCC says is key for meeting climate goals. Even still, it's going to take some coordinated effort to get Americans to give up the gas-fueled SUVs, Christiaan Hetzner writes. Fortune

Rolling the dice

Vegas is back. But America's "lopsided" attitude towards COVID-19, the Delta variant, and getting vaccinated, is threatening to derail the party. Visitors were back up to 2.5 million by this April, and much of the Strip looks like a mask-free 2019. But now, the city is struggling with staff shortages, and a lack of business travelers. FT

Post crazy?

The 'crazy' is leaving the U.S. housing market after more than a year, Fortune's Lance Lambert writes. But it's not a crash—it's more of a return to normal after plunging inventory and a boom in savings produced a turbo-charged housing market. Fortune

'Everyone is getting screwed'

Fortune's Erika Fry takes a deep dive into the pandemic and extreme-weather era for one Iowa couple, in this feature on the twists and turns of the property insurance market. "In a year when the recovery process in Iowa has been slowed and complicated by a global pandemic and a slew of natural disaster and pandemic-induced shortages, those pressures add to what many, including Jodi, describe as a second trauma: navigating the red-tape-ridden obstacle course to recovery," Erika writes. Fortune

This edition of CEO Daily was edited by Katherine Dunn. 

About the Authors
By Katherine Dunn
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon
Alan Murray
By Alan Murray
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Newsletters

Shivon Zilis was caught between Elon Musk, OpenAI, and motherhood
NewslettersMPW Daily
Shivon Zilis was caught between Elon Musk, OpenAI, and motherhood
By Emma HinchliffeMay 8, 2026
1 day ago
Anduril CEO Brian Schimpf
NewslettersTerm Sheet
Brian Schimpf has been quietly running Anduril since its earliest days. And once he’s talking, he has a lot to say
By Allie GarfinkleMay 8, 2026
2 days ago
Apple AirPods Pro in Cupertino, California, on Sept. 9, 2025. (Photo: David Paul Morris/Bloomberg/Getty Images)
NewslettersFortune Tech
Apple AirPods with cameras are coming
By Andrew NuscaMay 8, 2026
2 days ago
State Street’s CEO warns of a global fertilizer crisis due to the Iran war: ‘I personally worry about what happens if this goes on much longer’
NewslettersCEO Daily
State Street’s CEO warns of a global fertilizer crisis due to the Iran war: ‘I personally worry about what happens if this goes on much longer’
By Diane BradyMay 8, 2026
2 days ago
The beauty founder who built a business on QVC is ready as America discovers a new love for live shopping
NewslettersMPW Daily
The beauty founder who built a business on QVC is ready as America discovers a new love for live shopping
By Emma HinchliffeMay 7, 2026
2 days ago
Anthropic’s SpaceX compute deal comes as AI data center backlash grows—fueled by both real grievances and conspiracy theories
NewslettersEye on AI
Anthropic’s SpaceX compute deal comes as AI data center backlash grows—fueled by both real grievances and conspiracy theories
By Sharon GoldmanMay 7, 2026
2 days ago

Most Popular

'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
Future of Work
'Employers are increasingly turning to degree and GPA' in hiring: Recruiters retreat from ‘talent is everywhere,’ double down on top colleges
By Jake AngeloMay 9, 2026
15 hours ago
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals 'dirty little secret'
Politics
Ted Cruz says the quiet part out loud: Trump accounts are Social Security personal accounts as GOP senator reveals 'dirty little secret'
By Jason MaMay 9, 2026
11 hours ago
You're probably safe from the Hantavirus outbreak, but here's what you absolutely must not do, experts say
Politics
You're probably safe from the Hantavirus outbreak, but here's what you absolutely must not do, experts say
By Catherina GioinoMay 8, 2026
1 day ago
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
Magazine
A Michigan farm town voted down plans for a giant OpenAI-Oracle data center. Weeks later, construction began
By Sharon GoldmanMay 6, 2026
4 days ago
California farmers must destroy 420,000 peach trees after Del Monte closes its canneries and cancels more than $550 million in long-term contracts
North America
California farmers must destroy 420,000 peach trees after Del Monte closes its canneries and cancels more than $550 million in long-term contracts
By Sasha RogelbergMay 7, 2026
2 days ago
The CEO of Maersk, which ships 14% of everything you buy, said the Iran war is adding $500 million in monthly costs it's trying not to pass down
Energy
The CEO of Maersk, which ships 14% of everything you buy, said the Iran war is adding $500 million in monthly costs it's trying not to pass down
By Sasha RogelbergMay 8, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.