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NewslettersCEO Daily

As the climate crisis deepens, it’s time to focus on adaptation

By
David Meyer
David Meyer
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By
David Meyer
David Meyer
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August 5, 2021, 6:49 AM ET

Good morning. David Meyer here in Berlin, filling in for Alan.

This year has shaken my faith in the future, with climate change-linked wildfires and floods seemingly providing a preview of what we can expect, and with the ongoing lack of international coordination in the face of the pandemic suggesting we can’t expect much better on the environmental front. Every week brings more bad news—right now it’s blazes around the Mediterranean, blazes in carbon-offset forests (the symbolism!), new reasons to worry about the thawing of Siberian permafrost, and indications that the upcoming COP26 climate summit in Glasgow won’t produce the game-changing agreements we need. Phew!

Am I gloomy about this? Sometimes, sure—and I think that’s an eminently reasonable response at a time when serious scientific literature is appearing with titles such as “Underestimating the challenges of avoiding a ghastly future.” (I found that one cited in another new paper that suggests we shouldn’t be talking about identifying “lifeboat” locations when civilizational collapse occurs within the next few decades, but rather “nodes of persisting complexity.” New Zealand’s the most promising candidate, apparently.)

But gloom will get us nowhere. While there’s not much we can do to prepare for the end of civilization as we know it, or for swaths of the world becoming unlivable due to humid heat, there are two courses of action we can and must follow right now.

The first is to try mitigating the damage as much as is humanly possible—with COP26 coming up in November, now’s the time for bold, necessary commitments and judiciously applied influence.

The second is to figure out how to adapt to the degradation that is already inevitable. According to World Trade Organization head Ngozi Okonjo-Iweala and Patrick Verkooijen, the CEO of the Global Center on Adaptation, the key there is more open trade.

“As climate change intensifies, open trade will be essential to bring essential climate-adaptation goods and services to where they are needed,” they write in a new piece for Fortune. “International trade must start taking climate risk seriously, and this means investing in resilience now… More open trade would help accelerate the deployment of cutting-edge technologies for climate change adaptation and mitigation.”

The aim, they suggest, is to “lower the costs for all countries to get to net zero and adapt to a hotter world.”

The theme of adaptation is one both the corporate and political worlds will be focusing on much, much more in the coming years. Getting into that mindset certainly won’t be comfortable—it’s the “acceptance” stage in the Kübler-Ross model, and most people are still variously stuck in the earlier denial, anger and bargaining stages—but it is where we’re going.

As it happens, adaptability is something we as humans are pretty good at when we put our minds to it. And who knows, maybe our ingenuity and evolved capacity for survival can produce a future that’s not so ghastly after all.

News below.

David Meyer
@superglaze

david.meyer@fortune.com

TOP NEWS

Robinhood stock

Robinhood's debut on public markets may have been lackluster, but its shares jumped more than 50% yesterday as related options contracts began to trade. Interactive Brokers Chief Strategist Steve Sosnick: "Robinhood as become the latest meme stock." Fortune

Novavax deal

Novavax's share price rose as much as 17% after the company finally signed an advance-purchase agreement with the EU for its COVID-19 vaccine candidate. Novavax hopes to complete its ongoing submission to the European Medicines Agency this quarter, with the first doses rolling out soon after approval. MarketWatch

Delta in China

Thanks to the Delta variant, China is suffering its worst COVID-19 outbreak since the start of the pandemic, and is rolling out the same containment playbook as it did back then. However, this could indicate a lack of faith in its homegrown vaccines—and those containment measures may not be enough this time round, either. Fortune

Electric vehicles

The Biden administration is set to unveil a new set of voluntary targets for automakers today: by 2030, half of all new cars and light trucks would be electric, hydrogen-fuel cell or plug-in hybrid vehicles. GM, Force and Stellantis are backing the targets—but have made it clear that government support will be crucial. Fortune

AROUND THE WATER COOLER

Border restrictions

The Biden administration is moving towards easing travel restrictions for vaccinated foreigners entering the country. Meanwhile, the U.K. has added France to its "amber list" of countries from which people can enter without quarantine, again if they are vaccinated; Germany is among several countries that will on Sunday move to the "green list" that allows entry to the U.K. with a simple negative COVID test result. Fortune

Streaming habits

COVID-19 restrictions aided a video-streaming boom in the U.K., with people doubling the amount of time they spend on platforms such as Netflix and Amazon Prime Video. In fact, more British households now have a Netflix subscription than a cable or satellite account. BBC

Long COVID

It's difficult for employers to properly support workers with long COVID-19, as Megan Leonhardt writes in this piece: "The myriad of symptoms and the varying severity of long-COVID patients can..make it challenging to objectively diagnose and prove to an employer, which then needs to determine how to offer the right support." Fortune

Most profitable

Here's a look into the five most profitable companies on the Fortune Global 500: a subset that doesn't include list leader Walmart. Only two of the most profitable companies, Apple at No. 1 and Microsoft at No. 5, are American. (Bonus read: a separate piece on the companies that made the biggest jumps in the Global 500.) Fortune

This edition of CEO Daily was edited by David Meyer.

About the Author
By David Meyer
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