• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

26 Meta employees accuse Mark Zuckerberg of using AI to target 8,000 layoffs against workers on medical, parental or family leave

2

FedEx CEO says we are in the middle of the biggest supply chain shift he’s seen in 35 years: ‘We are the referendum’

3

He sold his last company to Palantir. Now he's betting $32 million that robots can fix construction's labor crisis

1

26 Meta employees accuse Mark Zuckerberg of using AI to target 8,000 layoffs against workers on medical, parental or family leave

2

FedEx CEO says we are in the middle of the biggest supply chain shift he’s seen in 35 years: ‘We are the referendum’

3

He sold his last company to Palantir. Now he's betting $32 million that robots can fix construction's labor crisis
RetailCoca-Cola

Coke rolls the dice, changes formula on Coca-Cola Zero Sugar

By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
July 13, 2021, 12:55 PM ET
Video Poster
Add Fortune on Google for similar content.

The Coca-Cola Co. is making some changes to its recipe book again.

The soda giant has announced plans to change the formula of Coca-Cola Zero Sugar in an effort to get it to taste more like the company’s flagship drink. The revised product will begin appearing in stores this month.

The new Coke Zero Sugar doesn’t contain new ingredients, but officials say the tweaks will make the drink taste more like Coke’s classic flavor. The company also plans to repackage the drink in a way that will also make Coke’s prominent logo more visible.

Coca-Cola shied away from new flavors and formula changes for a long time after its ill-fated 1985 attempt to change the flavor of Coke. In 2019, however, it unveiled its first new flavor in over a decade, introducing Orange Vanilla Coke and Orange Vanilla Coke Zero Sugar.

The push for those drinks was to ensure the Coke brand didn’t begin to feel stale among consumers. (Coke has also introduced an alcoholic drink in Japan in the past year and has considered making a marijuana-infused drink as it diversifies its offerings.)

The tweak to Coca-Cola Zero Sugar, though, is about appealing to a trending consumer influence: health. The drink, formerly known as Coca-Cola Zero, lets people enjoy colas without the added sugar and has grown to capture 7.9% of the U.S. carbonated cola market, per AdWeek, quoting data from Euromonitor International.

The brand has faced increased competition lately from Pepsi Zero Sugar.

Subscribe to Fortune Daily to get essential business stories straight to your inbox each morning.

About the Author
By Chris MorrisFormer Contributing Writer

Chris Morris is a former contributing writer at Fortune, covering everything from general business news to the video game and theme park industries.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Retail

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Retail

Marc Lore smiles
Startups & VentureIPOs
Exclusive: Marc Lore says Wonder is gearing up for an IPO after raising $650 million at a $9 billion valuation
By Lily Mae LazarusJuly 16, 2026
3 hours ago
Chipotle is trying to take over Mexico through its softest border town
North AmericaRestaurants
Chipotle is trying to take over Mexico through its softest border town
By Mia OsmonbekovJuly 15, 2026
21 hours ago
warren
North Americaphilanthropy
Warren Buffett on Bill Gates’ ‘distasteful’ friendship with Jeffrey Epstein: ‘No one bats a thousand in the business of choosing people’
By Josh Funk and The Associated PressJuly 15, 2026
21 hours ago
nyc
North AmericaEconomics
Mamdani’s $50 World Cup jersey stunt proves some of the oldest criticisms of socialism correct: ‘The odds are extremely stacked against you’
By Nick LichtenbergJuly 15, 2026
24 hours ago
taco
HealthRestaurants
Taco Bell ‘voluntarily and temporarily’ cuts ingredients as investigators probe dodgy lettuce behind worst outbreak of its kind
By Mike Stobbe and The Associated PressJuly 15, 2026
1 day ago
gus
Arts & EntertainmentAuction
Dinosaur bones market roars as T-Rex named ‘Gus’ sells for record $50.1 million to mystery bidder at auction
By Philip Marcelo and The Associated PressJuly 15, 2026
1 day ago

Most Popular

26 Meta employees accuse Mark Zuckerberg of using AI to target 8,000 layoffs against workers on medical, parental or family leave
Law
26 Meta employees accuse Mark Zuckerberg of using AI to target 8,000 layoffs against workers on medical, parental or family leave
By Barbara Ortutay, Alexandra Olson and The Associated PressJuly 15, 2026
1 day ago
FedEx CEO says we are in the middle of the biggest supply chain shift he’s seen in 35 years: ‘We are the referendum’
C-Suite
FedEx CEO says we are in the middle of the biggest supply chain shift he’s seen in 35 years: ‘We are the referendum’
By Fortune EditorsJuly 15, 2026
1 day ago
He sold his last company to Palantir. Now he's betting $32 million that robots can fix construction's labor crisis
Innovation
He sold his last company to Palantir. Now he's betting $32 million that robots can fix construction's labor crisis
By Lily Mae LazarusJuly 15, 2026
1 day ago
Jamie Dimon understands why people are anti-rich: 'We have, in fact, left the lower-income folks behind' and 'that's kind of annoying'
Economy
Jamie Dimon understands why people are anti-rich: 'We have, in fact, left the lower-income folks behind' and 'that's kind of annoying'
By Eleanor PringleJuly 15, 2026
1 day ago
MacKenzie Scott, Melinda French Gates, and Lauren Sánchez Bezos are rewriting the rules of billionaire giving—one quietly, one strategically, one very publicly
Newsletters
MacKenzie Scott, Melinda French Gates, and Lauren Sánchez Bezos are rewriting the rules of billionaire giving—one quietly, one strategically, one very publicly
By Sydney LakeJuly 14, 2026
2 days ago
Current price of oil as of July 15, 2026
Personal Finance
Current price of oil as of July 15, 2026
By Joseph HostetlerJuly 15, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.