• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceEye on Investing

A new cryptocurrency claims to be an eco-friendly Bitcoin alternative. Is chia worth a look?

Anne Sraders
By
Anne Sraders
Anne Sraders
Down Arrow Button Icon
Anne Sraders
By
Anne Sraders
Anne Sraders
Down Arrow Button Icon
May 9, 2021, 7:00 PM ET
Add Fortune on Google for similar content.

A new cryptocurrency that claims to be climate-friendly debuted in trading last week. The virtual coin, called chia and created by a platform called the Chia Network, advertises itself as “a ‘green,’ eco-friendly alternative” to Bitcoin.

Despite their astronomical recent performance, cryptocurrencies are lately coming under fire for their massive carbon footprints. “Mining” virtual coins such as Bitcoin and Ethereum uses tons of energy as the machines behind these networks churn away at solving equations. For miners’ efforts—that is, paying bills to operate powerful computers that confirm transactions on the blockchain, the distributed ledger technology underpinning cryptocurrencies—they receive coins as a reward. (The process is called “proof of work.”)

Chia presents an alternative to the status quo, relying on a process that it claims is far less energy-intensive than mining. The coin started trading on Monday at around $1,600 a pop and rose to as high as $1,934, but had sunk over 40% to roughly $1,060 as of Sunday afternoon, per Coinbase. Yet such slumps are part and parcel for the historically volatile digital assets.

“Crypto assets are going to continue to be volatile,” says Gil Luria, director of research at D.A. Davidson, who covers the likes of crypto exchange Coinbase. But he’s not surprised by chia’s green messaging: “There’s going to be some demand for that,” he tells Fortune.

Chia, trading as “XCH”, was conceived by BitTorrent founder Bram Cohen in 2017. Heavy-hitting investment firms like Andreessen Horowitz and Greylock Partners are backing Cohen’s project, according to its site. Instead of the energy-draining proof of work process used by the likes of Bitcoin, chia uses what it calls “proof of space and time.” The process uses unused storage space on hard drives as part of its method of verifying blockchain transactions. Instead of mining, chia calls its process “farming.”

Because of its unique technology, chia can be “farmed” easily at home (at least for now)—a big difference from the sprawling data centers that dominate Bitcoin mining. Interest in the coin has already prompted would-be miners to scoop up hard drives, even creating a shortage in Southeast Asia in the lead up to the coin’s trading launch.

‘Not a new effort’

The method isn’t totally green, of course. It still uses energy, but at lower rates than the likes of Bitcoin, Chia Network claims.

But chia’s process isn’t the only one that cuts down on energy usage and presents a possibly “greener” alternative. Another process, called “proof of stake,” has been gaining ground in recent years. Ethereum is planning in the coming months to switch its mining process over to proof of stake, wherein stakers—rather than miners—put up crypto holdings as collateral in order to secure a blockchain network, rather than by running energy-consuming computers.

Attempts to go green in the cryptocurrency industry are “not a new effort,” says Luria. Part of the reason there’s so much interest in proof of stake is due to “the big toll that proof of work takes both on the environment and on resources,” he says.

Some critics point out that chia’s mining (or “farming”) process still relies on hardware, and should the network become big, that could potentially undermine its energy-efficient value proposition.

“I do worry that when they do grow, this proof of space and time has kind of the same methodology [as] proof of work, like Bitcoin, and their model is: you ultimately have to buy more equipment to get paid,” says John Wu, president of Ava Labs, which has its own proof-of-stake blockchain platform, Avalanche. Wu notes that chia is, however, “probably, on a per unit basis, more efficient” than Bitcoin. (As for the company, Chia Network claims it expects the “farming will be more decentralized than Proof of Work or Proof of Stake and significantly less energy and resource intensive,” per their whitepaper.)

“Being more [environmentally-friendly] certainly could be something that would attract a certain part of the crypto community,” Luria suggests. But toppling Bitcoin and Ethereum’s longstanding supremacy, he argues, won’t be an easy feat for any up-and-coming coin.

Chia is but one of a cornucopia of cryptocurrencies popping up everywhere, and those like D.A. Davidson’s Luria believe “it’s quite possible that there will be many more crypto assets that add a unique value and will have some level of following.”

Our mission to make business better is fueled by readers like you. To enjoy unlimited access to our journalism, subscribe today.
About the Author
Anne Sraders
By Anne Sraders
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

spiegel
Personal Financephilanthropy
Snap’s Evan Spiegel joins MacKenzie Scott in the billionaire race to erase medical debt—wiping out $550 million for 260,000 Californians
By Nick LichtenbergJune 26, 2026
1 minute ago
cuban
AIJobs
Everyone agrees that you hate AI, but only Mark Cuban sees why Silicon Valley is powerless to fix it
By Nick LichtenbergJune 26, 2026
19 minutes ago
g
BankingFederal Reserve
Alan Greenspan said 3 years with Gerald Ford beat 18 at the Fed. His death at 100 raises the question: was he right?
By Simon Bowmaker, Paul Wachtel and The ConversationJune 26, 2026
22 minutes ago
suez
EconomyIran
Ray Dalio says the U.S. just had its ‘Suez moment’—and history says what comes next could end an empire
By Nick LichtenbergJune 26, 2026
23 minutes ago
Meet Micron, the under-the-radar chipmaker that just reported a 346% sales surge and helped stop a global AI selloff
AITech
Meet Micron, the under-the-radar chipmaker that just reported a 346% sales surge and helped stop a global AI selloff
By Marco Quiroz-GutierrezJune 26, 2026
25 minutes ago
Current refi mortgage rates report for June 26, 2026
Personal FinanceReal Estate
Current refi mortgage rates report for June 26, 2026
By Glen Luke FlanaganJune 26, 2026
26 minutes ago

Most Popular

MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
1 day ago
Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
Success
Now worth $200 million, Sarah Jessica Parker credits being ‘one of eight kids that struggled financially’ for her hunger, ambition, and work ethic
By Orianna Rosa RoyleJune 24, 2026
2 days ago
Ikea’s billionaire founder was so frugal that he bought clothes from flea markets and took free salt and pepper from restaurants
Success
Ikea’s billionaire founder was so frugal that he bought clothes from flea markets and took free salt and pepper from restaurants
By Orianna Rosa RoyleJune 25, 2026
1 day ago
Current price of silver as of Thursday, June 25, 2026
Personal Finance
Current price of silver as of Thursday, June 25, 2026
By Joseph HostetlerJune 25, 2026
19 hours ago
Current price of oil as of June 25, 2026
Personal Finance
Current price of oil as of June 25, 2026
By Joseph HostetlerJune 25, 2026
19 hours ago
Trump turns on Big Oil donors who spent nearly $100 million to get him elected—now he wants the DOJ to investigate them for price gouging
Economy
Trump turns on Big Oil donors who spent nearly $100 million to get him elected—now he wants the DOJ to investigate them for price gouging
By Tristan BoveJune 25, 2026
11 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.