• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
NewslettersBull Sheet

Forget Bitcoin—GameStop just topped $300 in pre-market trading

By
Bernhard Warner
Bernhard Warner
Down Arrow Button Icon
By
Bernhard Warner
Bernhard Warner
Down Arrow Button Icon
January 27, 2021, 5:31 AM ET

This is the web version of the Bull Sheet, Fortune’s no-BS daily newsletter on the markets. Sign up to receive it in your inbox here.

Good morning. Global stocks and U.S. futures are fairly quiet ahead of a busy day of corporate earnings from the likes of Apple, Tesla and Facebook.

The big action again this morning is in GameStop as retail investors pile into the loss-making retailer as if it were the second coming of Amazon. In today’s essay, I explain why the fallout from this bonkers bet won’t fade any time soon.

But first, let’s see what’s moving the markets.

Markets update

Asia

  • The major Asia indexes are mixed in afternoon trading with Japan’s Nikkei up 0.3%.
  • Bullish on vaccine uptake, the IMF has boosted its 2021 outlook for global growth to +4.2%, and revised upwards last year’s calculation.
  • Fallout from 1MDB continues with Goldman Sachs disclosing CEO David Solomon took home $10 million less in annual pay last year, a penalty for the bank’s involvement in the bribery scandal.

Europe

  • The European bourses were lower out of the gates with the Stoxx Europe 600 down 0.5% at the open.
  • Shares in LVMH were up 1.7% after the luxury goods brand reported on Tuesday impressive sales growth, helped by strong China demand.
  • AstraZeneca‘s bad week just got more fraught. The drugmaker is being sued by a U.S. pension fund for the results of the COVID-19 trial it disclosed last November. Never mind that AZ shares are up more than 6% in the past year. Meanwhile, it’s embroiled in an ugly dispute with the EU over supplies of said vaccine that Europe hasn’t even approved yet.

U.S.

  • U.S. futures point to a lower open. Tech stocks continue to lead the way with big cap Nasdaq 100 rallying ahead of earnings today from Apple, Tesla and Facebook.
  • All the drama is again around GameStop, which is up more than 100% this morning in pre-market trading—that’s after climbing by more than 90% yesterday. GME is a trade for those of you who have a strong stomach for volatility and couldn’t care less about earning a dividend. Kinda like Bitcoin.
  • Here’s another 2021 stock rally story for you: Etsy popped more than 7% yesterday morning thanks to a four-word tweet from Elon Musk. That’s it. Free marketing is always nice to have, but a Jefferies analyst sees “upside risk” from the tweet. And on cue, Etsy closed down 2.1% yesterday.

Elsewhere

  • Gold is down, trading below $1,850/ounce.
  • The dollar is up as equities falter.
  • Crude is up, with Brent trading around $56/barrel.
  • As of 10 a.m. Rome time, Bitcoin was down 2.6% at $31,300. Maybe Bitcoin bulls have found a shiny new coin in GME.

***

The hedgies vs. the retail army

To put it lightly, the hedge funds have a retail problem.

If this YOLO GameStop saga has taught us anything, it’s that we’re glimpsing an ascendant force in the markets with the power to exert incredible pain on the old guard.

The big question remains: will this mean collateral damage for the rest of us?

In an open letter posted on the Reddit forum r/WallStreetBets yesterday, the retail army delivered a warning shot to hedge funds like Melvin Capital, via CNBC, to stop underestimating them. That the day traders are going after activist hedge funds, the rebels of yesteryear who took aim at many a Wall Street high flier, is not lost on any Wall Street high fliers.

I’m old enough to remember when activist shorts were the Davids of the stock market. Now, we have a new group to contend with, an army of retail traders who pump their “stonk” picks on Twitter, Reddit and TikTok with rocket ship emojis and measure their returns in “tendies,” or chicken tenders, man-child treats for pulling off a big bet.

But underestimate them at your peril.

Exhibit A: GameStop—GameStop!—was the most traded stock in America yesterday, according to Bloomberg, with volumes that outpaced that of Apple, Tesla and Microsoft.

Exhibit B: According to Goldman Sachs, households are far and away the biggest force in the $57 trillion U.S. equities market. Goldman calculates retailer traders hold more than one-third (36%) of America’s stocks. And hedge funds? A mere 3%. (A big HT to the Market Ear blog for this data breakdown.)

Exhibit C: Retail traders are going all in on their favorite trades via highly speculative call options. (Fortune‘s Jeff John Roberts has a great explainer on what puts and calls mean.) Going back to 1992, five of the 10 most active single days for call options volumes occurred this month, Goldman notes. A recap: this epic GameStop rally is not even a month old.

For years, retail trading was a fairly unremarkable slice of the market. That changed last year. The rise of Robinhood and super-cheap, app-based trading during the pandemic has truly disrupted stock trading. I don’t see the genie going back in this bottle any time soon.

In fact, as I glance at the GameStop share price, it’s now above $325 in pre-market trading.

So if you’re thinking the hedge funds will easily squash these guys like bugs, think again.

There are plenty more stonks out there to bid up. And the retail army is hungry for more tendies.

Aren’t we all?

***

Have a nice day, everyone. I’ll see you here tomorrow… Until then, there’s more news below.

Bernhard Warner
@BernhardWarner
Bernhard.Warner@Fortune.com

As always, you can write to bullsheet@fortune.com or reply to this email with suggestions and feedback.

Today's reads

Net zero, or else. In his annual letter to CEOs, BlackRock's Larry Fink warned that the world's largest asset manager will come down harder on companies that fail to clean up their operations. BlackRock has more than $8.7 trillion assets under management, so Fink's annual call to arms has become a must-read.

YOLO trading. The staggering rally in GameStop is hardly a one-off fluke. The Wall Street Journal analyzes six other darlings of the day traders, and how their shares have performed in recent weeks.

Apple earnings preview. Analysts are expecting nothing short of blockbuster results when AAPL reports later today. What should investors be looking for? Fortune's Aaron Pressman breaks down the big things to watch, including how to interpret the iPhone 12 sales numbers, and the company's post-pandemic prospects. 

Some of these stories require a subscription to access. There is a discount offer for our loyal readers if you use this link to sign up. Thank you for supporting our journalism.

Market candy

Quote of the day

There’s no tradeoff between saving lives and saving the economy, despite the opposite widespread belief among policymakers.

That's among the surprising findings from Nobel Prize-winning economist Angus Deaton who analyzed the economic fallout of the COVID-19 pandemic. He also found some startling data on inequality that will surely be examined in the years to come.

About the Author
By Bernhard Warner
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

placeholder alt text
Success
After decades in the music industry, Pharrell Williams admits he never stops working: ‘If you do what you love everyday, you’ll get paid for free'
By Emma BurleighFebruary 3, 2026
3 days ago
placeholder alt text
Politics
Peter Thiel warns the Antichrist and apocalypse are linked to the ‘end of modernity’ currently happening—and cites Greta Thunberg as a driving example
By Nick LichtenbergFebruary 4, 2026
2 days ago
placeholder alt text
Investing
Ray Dalio warns the world is ‘on the brink’ of a capital war of weaponizing money—and gold is the best way for people to protect themselves
By Sasha RogelbergFebruary 4, 2026
2 days ago
placeholder alt text
C-Suite
OpenAI’s Sam Altman says his highly disciplined daily routine has ‘fallen to crap’—and now unwinds on weekends at a ranch with no cell phone service
By Jacqueline MunisFebruary 5, 2026
22 hours ago
placeholder alt text
Economy
Trump is giving the U.S. economy a $65 billion tax-refund shot in the arm, mostly for higher-income people, BofA says
By Nick LichtenbergFebruary 5, 2026
23 hours ago
placeholder alt text
Investing
Tech stocks go into free fall as it dawns on traders that AI has the ability to cut revenues across the board
By Jim EdwardsFebruary 4, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Newsletters

NewslettersCFO Daily
How e.l.f. Beauty has used Super Bowl ads to rocket from 10% brand awareness to 40%
By Sheryl EstradaFebruary 6, 2026
2 hours ago
Image of Moltbook app logo on a smart phone with another image of the Moltbook logo in the background.
NewslettersTerm Sheet
Moltbook is the talk of Silicon Valley. But the furor is eerily reminiscent of a 2017 Facebook research experiment
By Allie GarfinkleFebruary 6, 2026
2 hours ago
NewslettersFortune Tech
Gemini takes a bite out of ChatGPT share
By Alexei OreskovicFebruary 6, 2026
3 hours ago
NewslettersCEO Daily
Disney’s Bob Iger achieves an essential feat for outgoing CEOs: giving his successor a clean slate
By Diane BradyFebruary 6, 2026
4 hours ago
Amazon CEO Andy Jassy
AIEye on AI
Hey Alexa—Amazon may be teaming up with OpenAI. Here’s why that matters
By Sharon GoldmanFebruary 5, 2026
21 hours ago
NewslettersMPW Daily
Midi just hit a $1 billion valuation with plans to become the biggest consumer brand in women’s health
By Emma HinchliffeFebruary 5, 2026
22 hours ago