• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
MagazineInvestors Guide

IPOs, SPACs, and direct listings: Silicon Valley opens the doors to more investors

Matthew Heimer
By
Matthew Heimer
Matthew Heimer
Executive Editor, Features
Down Arrow Button Icon
Matthew Heimer
By
Matthew Heimer
Matthew Heimer
Executive Editor, Features
Down Arrow Button Icon
November 20, 2020, 6:30 AM ET

When the members of Fortune’s annual Investor Roundtable met this month, late-stage tech startups were very much in the public eye. Sky-high valuations in the private market are encouraging more companies like Airbnb and DoorDash to pull the trigger and go public. And other startups are eyeing alternatives to traditional initial public offerings—including direct listings and mergers with special purpose acquisition companies (aka SPACs). 

Those alternatives are often good for the founders—but are they good for investors? Our panelists had no shortage of opinions. 

Joining us were Savita Subramanian, head of U.S. equity and quantitative strategy and head of global ESG research at Bank of America Merrill Lynch; Josh Brown, CEO of Ritholtz Wealth Management and author of How I Invest My Money; David Eiswert, head of the top-performing T. Rowe Price Global Stock Fund; Sarah Ketterer, CEO and fundamental portfolio manager of Causeway Capital; and Mallun Yen, founder and general partner of early stage venture capital firm Operator Collective. The following is an edited excerpt from our conversation.

Fortune

Fortune: DoorDash and Airbnb and other later-stage startups are expected to IPO soon. They have so much more momentum now than we would have imagined eight months ago.

Mallun Yen: At the beginning of the pandemic, everyone thought, Oh, gosh, Airbnb was on its way to going public, and then the travel and hospitality industry was seemingly decimated. Silver Lake was quite prescient, stepping in there at a very reasonable valuation. And now Airbnb is booming. 

On the private venture capital side, valuations are kind of crazy. So while a lot of companies are in preparation to file, more and more are looking at alternative ways of getting financing. There’s been a lot of discussion about direct listings and SPACs [special purpose acquisition companies, which raise cash to buy privately held startups and take them public]. That’s not the right alternative for every company, but I love the trend of investor democratization. The openness to doing things not just the traditional way, I think, is ultimately going to benefit the broader economy.

“It’s not U.S. versus rest of world or value versus growth, it’s stocks that can go up long term versus stocks that only go up in fits and starts.” –Josh Brown, Ritholtz Wealth Management
Photographed by Reed Young for Fortune

Josh Brown: But it’s not always better. Let’s look at direct listing: Slack went public that way. Not great for shareholders who came in in the aftermarket, and not just because the stock hasn’t performed well. There’s no lockup for insiders. Executives are free to sell, and they’re not under any pressure whatsoever to deliver results. Whereas if you come public in the traditional way, the insiders are locked up for six months, nine months. 

With SPACs, I get it: The IPO road show is arduous; you can’t do it in COVID times. This is a really efficient way to match an investor with a company. But that’s the thing: It’s one investor, the SPAC, deciding this is the right price for this company. There is no vetting process. And what we’ve seen with Nikola and others, like MultiPlan, is that oftentimes, these companies would have benefited from having more vetting on a traditional road show. They would never have gotten the valuations they got, and people wouldn’t have lost billions of dollars.

David Eiswert: I can’t even keep track of them. We have 150 analysts, and I still don’t even know what’s going on. You can’t do the kind of due diligence that you want to do. 

Of SPACs that have taken a company public, are there any that seem like models for doing it right? 

Brown: DraftKings looks good. I like everything about the way they did that. And it was early.

Yen: There are very strong companies that could have done this if they wanted to, but they didn’t—Snowflake, for example. As with everything, there’s a 1.0 model, and the ones that aren’t as strong are going to fall by the wayside.

Sarah Ketterer: I’m going to add that the proliferation of SPACs, plus the record level of loss-making IPOs, tell us something, which is, we’re at a very exuberant part of the market cycle. And what happens after that?

More from the Investor Roundtable

How to play the 2021 recovery, according to investing experts

Why investors like socially responsible companies

The biggest risks and opportunities for investors in 2021

STO.1219. Picks Bar

DraftKings (DKNG)
Snowflake (SNOW)

A version of this article appears in the December 2020/January 2021 issue of Fortune with the headline “Investor Roundtable: The smart money plots its next move.”

About the Author
Matthew Heimer
By Matthew HeimerExecutive Editor, Features
Instagram iconTwitter icon

Matt Heimer oversees Fortune's longform storytelling in digital and print and is the editorial coordinator of Fortune magazine. He is also a co-chair of the Fortune Global Forum and the lead editor of Fortune's annual Change the World list.

See full bioRight Arrow Button Icon

Latest from the Magazine

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest from the Magazine

MagazineSoftware
Wall Street is convinced AI will kill SaaS. History and economics say something else
By Jeremy KahnMarch 25, 2026
16 hours ago
Magazinechief executive officer (CEO)
The AI era has a message for every CEO: Adapt or die
By Beatrice NolanMarch 25, 2026
17 hours ago
MagazineCentene
The youngest-ever female CEO of a Fortune 500 company is fighting Trump’s cuts to keep Medicaid strong
By Diane BradyMarch 24, 2026
2 days ago
MagazineSocial Media
Inside the Seattle clinic that treats tech addiction like heroin, and clients detox for up to 16 weeks
By Kristin StollerMarch 24, 2026
2 days ago
MagazineCoding
Cursor’s crossroads: The rapid rise, and very uncertain future, of a $30 billion AI startup
By Allie GarfinkleMarch 21, 2026
5 days ago
MagazineIran
For CEOs, it’s time for a wartime mindset
By Geoff ColvinMarch 20, 2026
6 days ago

Most Popular

Magazine
The youngest-ever female CEO of a Fortune 500 company is fighting Trump's cuts to keep Medicaid strong
By Fortune EditorsMarch 24, 2026
2 days ago
Commentary
The Treasury just declared the U.S. insolvent. The media missed it
By Fortune EditorsMarch 23, 2026
2 days ago
Success
Palantir’s billionaire CEO says only two kinds of people will succeed in the AI era: trade workers — ‘or you’re neurodivergent’
By Fortune EditorsMarch 24, 2026
1 day ago
Success
The job market is so bad that ‘reverse recruiters’ are charging $1,500 a month just to help people look for jobs
By Fortune EditorsMarch 25, 2026
17 hours ago
Energy
Nobel laureate Paul Krugman calls it 'treason': $580 million in suspicious oil futures traded minutes before Trump's Iran reversal
By Fortune EditorsMarch 24, 2026
1 day ago
Success
JPMorgan has started monitoring the keystrokes, video calls, and meetings of its junior investment bankers—and they say it's for employee well-being
By Fortune EditorsMarch 24, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.