• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceBoeing

The Boeing 737 Max faces an even tougher hurdle now: passenger fear

By
Justin Bachman
Justin Bachman
and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Justin Bachman
Justin Bachman
and
Bloomberg
Bloomberg
Down Arrow Button Icon
November 19, 2020, 6:17 AM ET

Fatal flaws in the Boeing Co. 737 Max have been addressed and the plane is now safe to fly, U.S. aviation regulators contend. Yet for many airline travelers, a central question remains: Do I feel safe flying in a plane that crashed twice, killing 346 people?

“There’s no way I’m flying it, period,” said Jon Bonne, a New York-based food and wine writer. “No one in commercial aviation scraps a bad airplane and just starts over. So we’re stuck with the Max.”

The Max’s catastrophic failures were attributed to Boeing’s shortcomings and U.S. regulators’ deference to the industry they govern. “That’s what caused the Max to get off the factory line with a whole lot of problems,” said Jerry Elams, a sales executive in Austin, Texas, who plans to “wait a couple of years” before flying on a Max, even if it means adding a connection to one of his trips.

“I’m a business person,” he said. “If I kill my customers, they don’t come back. It’s the oddest thing.”

Others noted that the Max is now among the most analyzed aircraft in history, given the aftermath of the late 2018 crash off Indonesia and the second disaster a few months later in Ethiopia. Having grounded the plane in March 2019, the Federal Aviation Administration lifted its order on Wednesday.

“I guess I just trust enough in the airline industry given their overall record,” said Kristen O’Brien, a writer in Austin, Texas. “The Max has been so scrutinized now that I feel like, if anything, it’s got to be safer than other planes.”

The coming months

The four U.S. airlines that have bought the 737 Max are preparing to return it to service in coming months, with American Airlines Group Inc. leading the way in late December on flights between its Miami hub and New York’s LaGuardia Airport. 

United Airlines Holdings Inc. said each one of its Max airplanes will require about 1,000 hours of work and training before resuming service in the first quarter of 2021. Alaska Airlines will take the first of its 32 aircraft in January and begin customer flights in March. Southwest Airlines Co., the largest Max customer, plans to resume flying the plane in the second quarter.

“If we had a cause for doubt of the safety of our fleet—or any subset of it—simply put, the planes would not fly,” Southwest Chief Executive Officer Gary Kelly said Wednesday in a customer letter.

People keep asking "would you fly the #737MAX" and my answer is simple: At some point I won't have a choice if I want to get somewhere, and that'll be that.
Though I will say that the resumption of flights next month should not be celebrated or turned into an event. People died.

— Jason Rabinowitz (@AirlineFlyer) November 18, 2020

American said that if its passengers don’t want to fly on a 737 Max, they won’t have to. “If a customer prefers to not fly on this aircraft, we’ll provide flexibility to ensure they can be easily re-accommodated,” the carrier said in a message to employees.

While the coronavirus has decimated the aviation industry, it may also serve to drown out media scrutiny of the Max’s return, said Spud Hilton, a former travel editor at the San Francisco Chronicle. He said he’ll fly on the Max without trepidation, and noted that most airline travelers don’t pay attention to which aircraft type they’re on anyway.

“Because of the pandemic, I think people are a lot more worried to get on any plane than on any specific plane,” Hilton said. “I don’t mean to say that the 737 Max has benefited from the pandemic, but the pandemic has certainly taken a lot of attention away from its history.”

John DiScala of Los Angeles, who runs JohnnyJet.com, a travel news and credit card referral website, said he won’t hesitate to fly on a Max, because of the global regulatory scrutiny it’s received—and as a result, Boeing’s effort to fix it.

“But it’s not my plane of choice,” he added, pointing not to its crashes, but to its often tight cabin configurations.

A second chance?

But others are unwilling to give Boeing a second chance.

“I do not like this track record,” said Alison Hansen, a corporate learning executive in Dallas. “Given options, what would be the reason to choose that plane? There’s no reason.”

Boeing’s Max development was plagued by missteps, including faulty assumptions about pilots’ reactions and U.S. regulators who were ill-prepared to assess Boeing’s design changes, according to an international safety review released in October 2019.

In a statement Wednesday, Boeing Chief Executive Officer David Calhoun said the Max crashes “have reshaped our company and further focused our attention on our core values.”

The Max has likely emerged from its 20-month grounding as a safer model than most because of probes by multiple regulators, said Jamie Perry, a marketing executive in New York and a former airline executive. “I would have had qualms about flying it after the two crashes—but before it was grounded,” he wrote in a note Wednesday. “Then it felt high risk. I don’t feel that way now.”

An open question for Boeing and the airlines who buy its planes is how long will the Max’s reputation linger in the mind of travelers? It could be a case where customer fears mar the plane for only a short time—unless there’s another major incident.

“That perception will hang around for years, but it won’t necessarily be a deterrent,” Hilton predicted. “It’ll just be ‘Oh yeah, remember when this thing used to fall out of the sky?’”

About the Authors
By Justin Bachman
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

placeholder alt text
Economy
Trump may have shot himself in the foot at the Fed, as Powell could stay on while Miran resigns from White House post
By Eleanor PringleFebruary 4, 2026
23 hours ago
placeholder alt text
Investing
Tech stocks go into free fall as it dawns on traders that AI has the ability to cut revenues across the board
By Jim EdwardsFebruary 4, 2026
1 day ago
placeholder alt text
Success
In 2026, many employers are ditching merit-based pay bumps in favor of ‘peanut butter raises’
By Emma BurleighFebruary 2, 2026
3 days ago
placeholder alt text
Politics
Peter Thiel warns the Antichrist and apocalypse are linked to the ‘end of modernity’ currently happening—and cites Greta Thunberg as a driving example
By Nick LichtenbergFebruary 4, 2026
19 hours ago
placeholder alt text
Success
After decades in the music industry, Pharrell Williams admits he never stops working: ‘If you do what you love everyday, you’ll get paid for free'
By Emma BurleighFebruary 3, 2026
2 days ago
placeholder alt text
North America
Gates Foundation doubles down on foreign aid as U.S. government largely withdraws
By Thalia Beaty and The Associated PressFebruary 3, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Finance

Personal FinanceLoans
Personal loan APRs on Feb. 5, 2026
By Glen Luke FlanaganFebruary 5, 2026
18 minutes ago
Personal Financegold prices
Current price of gold as of February 5, 2026
By Danny BakstFebruary 5, 2026
19 minutes ago
lewis
Big Techbooks
Michael Lewis reveals he’s got a deal to write the Sam Altman book—when ChatGPT is ready to write a rival draft
By Nick LichtenbergFebruary 5, 2026
34 minutes ago
Price of platinum for February 5, 2026
Personal Financemoney management
Current price of platinum as of Thursday, February 5, 2026
By Joseph HostetlerFebruary 5, 2026
1 hour ago
Price of silver for February 5, 2026
Personal Financesilver
Current price of silver as of Thursday, February 5, 2026
By Joseph HostetlerFebruary 5, 2026
1 hour ago
bessent
BankingCongress
Scott Bessent trolls Democrats during testimony, implying their questions are unserious and stupid
By Fatima Hussein and The Associated PressFebruary 5, 2026
2 hours ago