• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

The 'golden passport': Argentina to offer citizenship for foreigners that make a $350,000 contribution to its treasury—or invest $800,000 in its bonds

2

Billionaire George Soros has donated $102 million ahead of the midterms—and now the Democrats are coming out ahead

3

Google cofounder Sergey Brin has spent $102 million to fight California’s proposed billionaire tax—he could owe $13 billion if he loses

1

The 'golden passport': Argentina to offer citizenship for foreigners that make a $350,000 contribution to its treasury—or invest $800,000 in its bonds

2

Billionaire George Soros has donated $102 million ahead of the midterms—and now the Democrats are coming out ahead

3

Google cofounder Sergey Brin has spent $102 million to fight California’s proposed billionaire tax—he could owe $13 billion if he loses
TechApple

Apple has lost $450 billion in value in just a few weeks

By
Claire Ballentine
Claire Ballentine
,
Jeff Kearns
Jeff Kearns
, and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Claire Ballentine
Claire Ballentine
,
Jeff Kearns
Jeff Kearns
, and
Bloomberg
Bloomberg
Down Arrow Button Icon
October 30, 2020, 4:57 PM ET
Google source logo
Add Fortune on Google for similar content.

When talking about the biggest company in the world, it’s not unusual for there to be eye-popping numbers. But Apple’s latest superlative is not one investors would like to see.

Since becoming the first American company to surpass $2 trillion in market value in August and peaking last month, the iPhone maker has lost $450 billion, wiped out by a 19% slump. The latest bout of selling—a 5.6% drop on Friday—took out more than $120 billion alone. Apple’s now worth $1.85 trillion and still the most valuable U.S. company, but the amount shaved from its ledger since its September peak is more than the entire market cap of Visa, the seventh largest member of the S&P 500, and greater than the value of Thailand’s stock exchange.

The drawdown comes as the tech giant reported iPhone sales that missed analysts’ estimates and gave no forecast for the holiday quarter. Fiscal fourth-quarter revenue from the iPhone was $26.4 billion, compared to expectations of $27.1 billion.

The Nasdaq 100 Index plunged 2.6% on Friday and had its worst week since the coronavirus-induced selloff in March. Disappointing sales forecasts from tech companies like Apple, Twitter and Facebook are sparking worries about further growth potential in the names that led this year’s rebound.

About the Authors
By Claire Ballentine
See full bioRight Arrow Button Icon
By Jeff Kearns
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon

Latest in Tech


Most Popular

Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

    Latest in Tech


    Most Popular

    © 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.