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How CEO Carol Tomé reset focus at UPS

By
Kristen Bellstrom
Kristen Bellstrom
and
Emma Hinchliffe
Emma Hinchliffe
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By
Kristen Bellstrom
Kristen Bellstrom
and
Emma Hinchliffe
Emma Hinchliffe
Down Arrow Button Icon
October 23, 2020, 8:49 AM ET
SHIPPING MAGNATE: UPS CEO Carol Tomé oversees the handling of more than 21 million U.S.packages per day.
SHIPPING MAGNATE: UPS CEO Carol Tomé oversees the handling of more than 21 million U.S.packages per day.Sally Montana—Redux
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Good morning, Broadsheet readers! Amy Coney Barrett’s nomination advances, Ghislaine Maxwell’s deposition is unsealed, and Carol Tomé put UPS on a path to “better, not bigger.” Have a relaxing weekend.

– What’s up at UPS. We’re ending our unofficial Fortune Most Powerful Women week with an interview with an executive who previously appeared on our ranking as CFO of Home Depot: Carol Tomé, who was named CEO of UPS in June.

Tomé (No. 5 on this year’s list) tells our colleague Aaron Pressman that she’d planned on spending this year gardening after retiring from Home Depot in 2019. But UPS’s board—where she’s served since 2003—had other plans. So rather than pass 2020 minding her perennials, Tomé has been guiding UPS through a massive pandemic-fueled spike in demand, as well as narrowing the company’s focus and presiding over an improvement in stock performance.

There’s a lot to unpack in their Q+A, but one exchange really jumped out for me. Aaron asked about Tomé about her vow to make the company “better not bigger”—and how the company had done the opposite in the past. The CEO recalled an early exercise she did with the leadership team:

“[W]e put all our initiatives up on the wall around the conference room. I gave everybody 10 green dots and 10 red dots. Green were for those initiatives that we thought were wildly important. Red were for those we should stop doing.

All the green dots went up. No red dots. I said: You have to. So we went around again, and everybody used the red dots, which is very helpful, because it allowed us to say this is not important, right? We can put that on the shelf right now.

It allowed us to narrow our focus. It’s so critically important. You know, what is Lewis Carroll’s saying? ‘If you don’t know where you are going, any road will get you there.’ That’s effectively where we were.”

I suspect many in corporate America can relate! Under Tomé’s watch, the shipping giant is resetting its compass and choosing its path with care. Read the full interview here.

Kristen Bellstrom
kristen.bellstrom@fortune.com
@kayelbee

Today’s Broadsheet was curated by Emma Hinchliffe. 

ALSO IN THE HEADLINES

- Preempted interview. Before last night's debate, President Trump released footage from his 60 Minutes interview with Lesley Stahl before the program aired. In the video, Trump complains about Stahl's questions as she presses him on his COVID-19 response. USA Today 

- Committee confirmation. The Senate Judiciary Committee's Republicans voted to advance Amy Coney Barrett's Supreme Court nomination to the full Senate. The committee's Democrats boycotted the vote. Coney Barrett could be confirmed as soon as Monday. CNBC

- Deposition details. The recent unsealing of a deposition by Ghislaine Maxwell shows the alleged accomplice of Jeffrey Epstein as a strong defender of the late convicted sex offender. Maxwell lost a court battle to keep the deposition, recorded through a defamation case brought by victim Virginia Roberts Giuffre, hidden from public view. Read the details of the deposition here: Miami Herald 

- Customer success. Executives joined Fortune yesterday to share how their companies have—and haven't—moved past the chaos of the early days of the pandemic. Diageo chief commercial officer Julie Hamilton, American Airlines chief customer officer Alison Taylor, and Slack VP and global head of customer success and services Christina Kosmowski all shared insights. Fortune

MOVERS AND SHAKERS: Gimlet head of content Lydia Polgreen and former Marriott global marketing officer Karin Timpone join Atlas Obscura's board of directors. Deep Instinct hired former Goldman Sachs managing director Heather Bellini as CFO. Netflix hired Fruit Tree Media executive Fiona Lamptey as director of U.K. features.

IN CASE YOU MISSED IT

- Power couple. Nicole Avant was President Barack Obama's ambassador to the Bahamas and is a powerhouse Democratic fundraiser; she's also married to Netflix co-CEO Ted Sarandos. Avant's experience as a Black woman and her understanding of racial injustice, Sarandos says, guided him to develop content about the issue for Netflix (and her longstanding friendship with the Obamas didn't hurt as Netflix sought that mega-deal!). Town & Country

- Book business. Molly Stern was the publisher of Crown and editor of Michelle Obama's Becoming. She left amid a merger and leadership shakeup two years ago and is now launching her own publishing company. The business, Zando, will specialize in promoting authors via influencers and brands rather than bookstores and retailers. New York Times

- Abortion ruling. In Poland, a new decision by a constitutional tribunal effectively outlaws abortion under nearly any circumstance. The decision rejected abortion because of fetal abnormalities, leaving abortion legal only for a threat to a woman’s health or in the case of incest or rape. New York Times

ON MY RADAR

Man Repeller is shutting down The Cut

Belgium's deputy PM Sophie Wilmès in intensive care with coronavirus Guardian

The bind of being first Harper's Bazaar

PARTING WORDS

"I’m not going to ignore who I am at my core. I’m not going to make middle-aged white women comfortable about where they buy their yarn."

-Adella Colvin, founder of LolaBean Yarn Co., on her popular yarn business and speaking out for racial justice

About the Authors
Kristen Bellstrom
By Kristen Bellstrom
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Emma Hinchliffe
By Emma HinchliffeMost Powerful Women Editor
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Emma Hinchliffe is Fortune’s Most Powerful Women editor, overseeing editorial for the longstanding franchise. As a senior writer at Fortune, Emma has covered women in business and gender-lens news across business, politics, and culture. She is the lead author of the Most Powerful Women Daily newsletter (formerly the Broadsheet), Fortune’s daily missive for and about the women leading the business world.

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