• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup

2

The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting

3

Markets tumble worldwide as Fed resets expectations: $400 billion wiped off SpaceX stock

1

After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup

2

The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting

3

Markets tumble worldwide as Fed resets expectations: $400 billion wiped off SpaceX stock
ConferencesMPW Summit

From Airbnb to Peloton, these pandemic-era strategy pivots may stick

Anne Sraders
By
Anne Sraders
Anne Sraders
Down Arrow Button Icon
Anne Sraders
By
Anne Sraders
Anne Sraders
Down Arrow Button Icon
September 24, 2020, 4:30 PM ET
Add Fortune on Google for similar content.

“Pivot” is a word well understood in corporate-speak as a change of course for a business, but the idea has taken on a whole new meaning in 2020.

That’s certainly what leaders who spoke at Fortune’s MPW Summit conference on Thursday have found in their own endeavors. Be it pivoting overnight to build online “Experiences” at Airbnb or shifting an entire election conference to go virtual, leaders have had to turn on a dime to meet the new challenges of this environment. But for some, those pivots have actually sparked ideas for how to change things moving forward—even when we’re allowed to congregate in larger numbers again.

More flexibility

For Catherine Powell, the global head of hosting for travel and rental site Airbnb, COVID-19’s impact on travel meant she had to scrap plans during her first two months on the job and quickly switch to offering so-called Experiences, which include things like cooking classes and hiking tours, online instead of in person. While some in-person events are coming back, she believes the company’s new online Experiences “have shown you can actually connect incredibly personally and emotionally” in a virtual setting, while also acknowledging “we’re going to come back to a hybrid world where people are going to need to connect and want that social interaction,” she said at a virtual conference session Thursday. That’s key for Airbnb’s hosts, who are “all about human connection,” says Powell.

But she’s also noticed an uptick in people doing long-term stays in Airbnb homes as they work from home. In the future, “I think people will feel less tethered,” she said. “I think certainly from our point of view, with homes, those who can continue working from home in different places and travel the world will do so.”  

The virtues of virtual

Meanwhile, Stephanie Cutter, the founding partner of Precision Strategies and program executive and producer of the 2020 Democratic National Convention, had a big task ahead of her when the convention had to go remote. “It was ripe for some reinventing, let’s just say that,” Cutter said. Apart from the fact the convention had to switch to a virtual format, Cutter says she used the opportunity as a chance to get more “creative” and make some strategic changes, including shorter segments, more diversity of content (not just candidates speaking into the camera), elements of entertainment, and various formats.

But even in the future when convention halls may well be packed once more, she says there are few things that might work for next time: The virtual format allowed, in some cases, a more “intimate” connection with viewers, Cutter says—something she says they may want to implement next time around. And the idea of incorporating send-in stories from “average Americans” like Brayden Harrington, who shared his journey dealing with a stutter, and Kristin Urquiza, who lost her father to the coronavirus, is something that might stick, says Cutter. In the future, she says, she “would look to find more ways to include real stories of where the country is at that moment.”  

Fewer office hours

As many leaders are finding out, working from home has not meant a slump in productivity. In fact, Dara Treseder, the senior vice president and head of global marketing and communications at workout behemoth Peloton, has found her team has thrived working remotely, even in light of the massive spike in demand Peloton is seeing for homebound workout products. “This time has really shown us the power of flexibility,” Treseder said. So much so that she says she’s asked employees, “When COVID is over, what would you like to see?…Do we actually need anyone to come in five days a week? And our answer has been ‘no.'”

Moving forward, Treseder’s team will come in a few days a week (“We think there’s still benefit in having a few days that everybody comes in for those hallway conversations, for that culture,” she said), but allow for a new world of flexibility without sacrificing productivity.

The benefit of this new approach, Treseder says, is also that it “allows us to tap great talent anywhere, because you don’t have to be in New York City to work at Peloton in marketing anymore,” she said. “It allows us to also open up to more diverse candidates.”

About the Author
Anne Sraders
By Anne Sraders
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest from our Conferences

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest from our Conferences

At Fortune Brainstorm Tech 2026, Chris Bedi, Chief Customer Officer and Enterprise AI Advisor, ServiceNow; China Widener, Vice Chair and US Technology, Media & Telecommunications Industry Leader, Deloitte; and Phil Wiser, Chief Technology Officer, Paramount, speak on a panel with Kristin Stoller, Fortune editorial director.
NewslettersFortune Workplace Innovation
This tech CEO fired 80% of his workforce over AI resistance. Here’s what he’s learned since then
By Kristin StollerJune 15, 2026
9 days ago
Courtney Robinson, head of policy and communications, at Akoya speaks on a panel at Fortune Brainstorm Tech 2026.
RetailBrainstorm Tech
AI shopping agents are coming. No one is ready for them
By Jeremy KahnJune 12, 2026
12 days ago
The head of Claude Code hasn’t ‘written a line of code by hand’ in 8 months
ConferencesBrainstorm Tech
The head of Claude Code hasn’t ‘written a line of code by hand’ in 8 months
By Nick LichtenbergJune 11, 2026
13 days ago
Sarah Franklin, Chief Executive Officer of Lattice, and Francine Katsoudas, EVP and Chief People, Policy and Purpose Officer at Cisco, speak at Fortune's COO Summit with Kristin Stoller, Editorial Director at Fortune.
NewslettersFortune Workplace Innovation
AI disruption arrived 6 years early—now executives are drawing the line
By Kristin StollerJune 8, 2026
16 days ago
Fortune Brainstorm Tech 2026 livestream
ConferencesBrainstorm Tech
Fortune Brainstorm Tech 2026 livestream
By Fortune EditorsJune 8, 2026
16 days ago
dw
ConferencesCOO Summit
This CEO has had 6 major jobs in Silicon Valley: How Dennis Woodside built a career on saying yes to hard problems
By Nick LichtenbergJune 3, 2026
21 days ago

Most Popular

After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
Success
After forcing workers back to the office, Goldman Sachs and JPMorgan Chase are now letting their staff work remotely—but only for the World Cup
By Orianna Rosa RoyleJune 23, 2026
1 day ago
The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting
Economy
The Pentagon said Iran War costs $29 billion, but the real cost is closer to $200 billion—and counting
By Jacqueline MunisJune 24, 2026
10 hours ago
Markets tumble worldwide as Fed resets expectations: $400 billion wiped off SpaceX stock
Banking
Markets tumble worldwide as Fed resets expectations: $400 billion wiped off SpaceX stock
By Jim EdwardsJune 23, 2026
1 day ago
Current price of oil as of June 23, 2026
Personal Finance
Current price of oil as of June 23, 2026
By Joseph HostetlerJune 23, 2026
1 day ago
Current price of gold as of June 23, 2026
Personal Finance
Current price of gold as of June 23, 2026
By Danny BakstJune 23, 2026
1 day ago
Texas and Charlotte used to build huge McMansions—now they're copying the California design tricks they once mocked
Real Estate
Texas and Charlotte used to build huge McMansions—now they're copying the California design tricks they once mocked
By Sydney LakeJune 22, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.